Yellowstone National Park engagement report
@YellowstoneNPS - 1.0M followers on X
Measured over 17 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 370 interactions against 1.0M followers, an engagement rate of 0.036%. Measured over 17 original posts, its engagement rate beats 54% of 3,970 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.49% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video, 6% are part of a thread and 71% link out. The account's strongest tracked post pulled 1.8K interactions, about 4.8x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on September 2, 2026.
Compared with accounts its own size
Yellowstone National Park's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,970 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, Yellowstone National Park sits above the 25th percentile of the 38,425 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 154.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 54K |
| 01:00 UTC | -2% | 54K |
| 02:00 UTC | -3% | 53K |
| 03:00 UTC | -4% | 56K |
| 04:00 UTC | -6% | 45K |
| 05:00 UTC | -4% | 44K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 55K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 73K |
| 10:00 UTC | -2% | 76K |
| 11:00 UTC | -3% | 82K |
| 12:00 UTC | -2% | 91K |
| 13:00 UTC | -2% | 100K |
| 14:00 UTC | -3% | 103K |
| 15:00 UTC | -2% | 106K |
| 16:00 UTC | -4% | 103K |
| 17:00 UTC | -3% | 96K |
| 18:00 UTC | -1% | 90K |
| 19:00 UTC | -2% | 85K |
| 20:00 UTC | -1% | 79K |
| 21:00 UTC | -1% | 70K |
| 22:00 UTC | -2% | 61K |
| 23:00 UTC | -2% | 54K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 240K |
| Monday | 0% | 306K |
| Tuesday | -3% | 311K |
| Wednesday | -2% | 262K |
| Thursday | -2% | 252K |
| Friday | -3% | 261K |
| Saturday | +3% | 235K |
Best tweets
- Jun 26, 20264.8x their median
(NEWS RELEASE) A 12-year-old visitor was injured by a bison in Yellowstone National Park on June 26 at approximately 9:15 a.m. The incident occurred near Mud Volcano, just north of Fishing Bridge. The visitor sustained injuries, and emergency medical personnel transported them to a nearby hospital. The incident remains under investigation. Remember, animals in Yellowstone are wild and can be dangerous. Wild animals can be aggressive when people do not respect their space. Visitors are responsible for staying at least 25 yards away from all large animals, including bison, elk, bighorn sheep, deer, moose and coyotes, and at least 100 yards away from bears, wolves and cougars. If wildlife approach you, move away to maintain the required distance. Never approach, touch, feed or crowd wildlife, even if an animal appears calm. Bison have injured more people in Yellowstone than any other animal. They are unpredictable, can run three times faster than humans and will defend their space when threatened.
- Jun 21, 20264.0x their median
Happy Summer Solstice! Today in Yellowstone, we experience just shy of 7 hours more daylight than on the winter solstice in December. How are you commemorating the longest day of the year? https://t.co/OPexNoMW77
- Aug 13, 20263.6x their median
Did you know the Grand Canyon of the Yellowstone is roughly 20 miles long? This impressive canyon was formed by erosion as the Yellowstone River flowed over progressively softer, less resistant rock, and that process still continues today. The multi-hued rocks of the canyon result from the hydrothermally altered rhyolite and sediments. Look closely at dark orange, brown, and green areas near the river for still-active hydrothermal features!
- Aug 20, 20263.1x their median
Grand Prismatic Spring is known for its vivid colors, but have you ever wondered what causes those colorful hues? It's all thanks to the heat-loving bacteria that call the spring home! Microscopic organisms called thermophiles (“thermo” for heat, “phile” for lover) thrive in these extreme habitats. Different types of thermophiles thrive in different conditions that depend on water temperature, pH level, and chemistry in the hot springs. Each color in Grand Prismatic Spring indicates a different species of thermophile that is thriving in its perfect type of environment. 👉 Learn more about these fascinating organisms that live in some of the hottest environment on Earth at: https://t.co/SUoa1UEnUu Photos (NPS / Jacob W. Frank): 1) Overview of Grand Prismatic Spring; 2) A closer look at a bacterial mat at Grand Prismatic Spring.
- Aug 15, 20263.1x their median
When the air over the mountains is hazy with distant wildfire smoke, the grass has turned a crunchy brown, and most of the wildflowers have gone to seed, another colorful show awaits: fireweed. It’s hard to miss with tall, straight, stems and bright pink blooms. It will still be conspicuous in autumn when the green leaves have turned crimson and pink blooms have changed to thousands of white fluffy seeds blowing in the breeze. 👉 For more late-blooming Yellowstone wildflowers, check out: https://t.co/s5dsivHLBC
- Jul 30, 20262.9x their median
Pikas may be small, but they sure are mighty! They are one of few mammal species in the Lower 48 that can survive their entire lives above tree line in high-alpine, rocky terrain. Though they look like rodents, they're actually more closely related to rabbits and hares and only eat plants. In late summer, you might see them working diligently to gather mouthfuls of vegetation to sustain them through winter. Listen for their distinct high-pitched calls - one of the most recognizable indicators of active pika habitat! NPS Photo / Jacob W. Frank
- Jul 12, 20262.9x their median
Can't help it, we're suckers for a beautiful sunrise! 😍 Photo: sunrise over Sheep Mountain https://t.co/BvrfPnQ6uQ
- Jun 30, 20262.5x their median
Hello, summer? Are you there? 🧐 It may be almost July, but that doesn't stop the occasional snowstorm in Yellowstone. If you visited the park this week, you may have been surprised to experience snowfall. Since most of the park lies at an elevation of 6,000 feet (1,829 m) above sea level or higher, unpredictability characterizes our weather around here! No matter when you visit, bring a warm jacket, rain gear, and lots of layers. 👉 Be sure to check the weather forecast before you arrive: https://t.co/QLb94DQ3tX
- Jul 4, 20262.4x their median
A friendly reminder: Fireworks are not allowed in the park, but we've got plenty of other things that might keep you entertained this holiday weekend, like watching a nighttime geyser eruption! Happy Fourth of July! ❤️🤍💙 Photo: People watching a Castle Geyser eruption at night beneath the stars.
- Aug 25, 20262.2x their median
On this day 110 years ago, the @NatlParkService was born! On Aug. 25, 1916, President Woodrow Wilson signed the Organic Act that created the National Park Service - an agency to protect the country's most extraordinary places so everyone could enjoy them for generations to come. Yellowstone is just one of the 433 parks that the service manages today. From monuments to memorials, seashores to rivers, and historic sites to battlefields, take a moment to appreciate what these special places mean to you! #NationalParkWeek #NPSBirthday
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 370 interactions against 1.0M followers, an engagement rate of 0.036%. Measured over 17 original posts, its engagement rate beats 54% of 3,970 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.49% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video, 6% are part of a thread and 71% link out. The account's strongest tracked post pulled 1.8K interactions, about 4.8x its own typical post.
- What is Yellowstone National Park's engagement rate on X?
- Yellowstone National Park (@YellowstoneNPS) has an engagement rate of 0.036%, based on the median interactions across 17 original posts from the last 30 days against 1,028,023 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Yellowstone National Park sits above the 25th percentile of the 38,425 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @YellowstoneNPS have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,970 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @YellowstoneNPS post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.67 posts per day across the measured window.