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Friedrich Merz engagement report

@_FriedrichMerz - 576K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.671%
of 576K followers
Per impression
1.47%
262K views on a typical post
Reach
45.5%
of its followers see a post
Typical post
3.9K
interactions (median)
Saved
0.032%
83 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
11:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.9K interactions against 576K followers, an engagement rate of 0.671%. Posts are seen about 262K times each, and 1.47% of those impressions turn into an interaction. That is about 45.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.0K interactions, about 1.6x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 26, 2026.

Where this sits in the catalog

At 0.671%, Friedrich Merz sits above the 75th percentile of the 36,521 accounts in this comparison. That places it in the top 25% band, which runs 0.434% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 20261.6x their median

    Mit @mariovoigt hat Thüringen einen starken Ministerpräsidenten, der den Freistaat verlässlich und stabil regiert. Zu Deiner heutigen Wiederwahl zum Landesvorsitzenden der CDU Thüringen gratuliere ich Dir von Herzen, lieber Mario! Auf weiter gute Zusammenarbeit! https://t.co/OgiOnaM2Du

    390875.2K345447K viewsView on X
  • Apr 25, 2026

    Es wird mit uns keine Kürzungen der gesetzlichen Renten geben. Unser Ziel ist und bleibt ein starkes und solidarisches Deutschland – auch in der Altersversorgung. https://t.co/uFDtvvYDrW

    7011353.4K1083.0M viewsView on X
  • Feb 20, 2026

    Ich will antreiben. Ich will anpacken. Damit Deutschland zur Höchstform auflaufen kann. #cdupt26 https://t.co/oD9xj7WKAo

    690953.0K158153K viewsView on X
  • Jul 22, 2026

    Zur Neuwahl des Fraktionsvorsitzenden der @cducsubt haben @Markus_Soeder und ich heute Thorsten Frei vorgeschlagen. Thorsten Frei hat einen maßgeblichen Anteil am bisherigen Erfolg der Regierungsarbeit und der Stabilität der Koalition. Die Reformerfolge der letzten Wochen sind auch sein Verdienst. Er kommt aus der Mitte der Fraktion und wird dort für das perfekte Zusammenspiel zwischen Parlament, Koalitionspartner und Bundesregierung sorgen.

    441592.1K77255K viewsView on X
  • Mar 6, 2026

    Der Südwesten war immer das Powerhouse der Republik. Am Sonntag müssen wir die Weichen wieder richtig stellen. Es geht um eine starke Wirtschaft und sichere Arbeitsplätze. In unsicheren Zeiten braucht es immer die @CDU. https://t.co/Cy3gYPXNHO

    578892.0K49103K viewsView on X
  • Feb 20, 2026

    Wir sind die Partei der Optimisten. Wir sind die Partei der Anpacker. Wir sind die Partei des Ausgleichs der Generationen. Wir sind die Partei, die sich auf einem festen Fundament von Werten mit Freude und Optimismus der Zukunft zuwendet. Das ist die @cdu. #cdupt26 https://t.co/c4iWOEC2aH

    274541.9K6990K viewsView on X
  • Feb 20, 2026

    Die Geschichte lehrt uns: Beschwichtigung schafft keinen Frieden. Sie ermutigt den Aggressor. Wer heute einem naiven Pazifismus folgt, befördert die Kriege von morgen. #cdupt26

    1.1K1271.0K7392K viewsView on X
  • Feb 20, 2026

    Herzlichen Dank für das großartige Vertrauen! Auf weiter gute Zusammenarbeit mit meiner CDU Deutschlands. https://t.co/tCd1RDlGec

    837831.1K4881K viewsView on X
  • May 5, 2026

    Herzlichen Glückwunsch, lieber @jensspahn, zu Deiner überzeugenden Wiederwahl zum Vorsitzenden der CDU/CSU-Bundestagsfraktion. Die @cducsubt ist mit Dir an der Spitze auch weiterhin eine starke Stütze der Bundesregierung und Taktgeber in der parlamentarischen Arbeit. Ich freue mich auf die weitere Zusammenarbeit!

    323611.7K4889K viewsView on X
  • Mar 18, 2026

    Wir suchen transatlantische Übereinstimmungen. Deshalb habe ich immer deutlich gemacht: Wichtige Ziele der USA teilen wir. Aber wir dürfen und wir werden uns auch nicht scheuen, unseren Partnern ehrlich zu sagen, wo wir Dinge anders sehen und wo wir andere Interessen haben. Das muss eine solche Partnerschaft aushalten. #Iran

    6261111.2K4399K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.9K interactions against 576K followers, an engagement rate of 0.671%. Posts are seen about 262K times each, and 1.47% of those impressions turn into an interaction. That is about 45.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.0K interactions, about 1.6x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Friedrich Merz's engagement rate on X?
Friedrich Merz (@_FriedrichMerz) has an engagement rate of 0.671%, based on the median interactions across 2 original posts from the last 30 days against 575,518 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.671%, Friedrich Merz sits above the 75th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @_FriedrichMerz have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @_FriedrichMerz post?
Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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