Amnesty International engagement report
@amnesty - 2.1M followers on X
Measured over 20 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 222 interactions against 2.1M followers, an engagement rate of 0.011%. Measured over 20 original posts, its engagement rate beats 47% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.992% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 60% carry an image or video, 5% are part of a thread and 45% link out. The account's strongest tracked post pulled 6.9K interactions, about 31x its own typical post.
Measured over 20 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #internationalyouthday.
Compared with accounts its own size
Amnesty International's engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, Amnesty International sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 21, 202631x their median
Peaceful dissent is being suppressed in India. Police in New Delhi reportedly used unnecessary and excessive force against protestors demanding accountability in the Indian education system. The role of the authorities is to protect and facilitate peaceful protests, not to suppress them. Read more 👇 https://t.co/9Rru3UBlan
- Jul 30, 202627x their median
India continued supplying arms, ammunition, and military components to Israel despite the substantial risk they could be used in Israel's ongoing genocide against Palestinians in the occupied Gaza Strip – new @Amnesty investigation. Read our latest report: https://t.co/Ih4yLbBvqT
- Jul 24, 202627x their median
Delhi's Lieutenant Governor has invoked powers under India's National Security Act that allow police to hold people in administrative detention without procedural guarantees, including the right to be informed of the grounds of detention and the possibility to challenge is before judicial authorities. This move is deeply concerning. We urge the Delhi Police not to invoke the NSA against peaceful protesters. Read more: https://t.co/GJXGcIvMMA
- Jul 23, 202625x their median
Rather than launching a campaign against the ICC and continuing to arm a government engaged in a genocide, US authorities should respect human rights and the rule of law. New York Mayor Mamdani is right: PM Netanyahu should be arrested and tried by the International Criminal Court.
- Jul 10, 202618x their median
We call on Indonesian authorities to urgently repeal its classification of the spread of LGBTQI+ culture as a 'non-military threat'. The forced removal of a scientifically backed online post that concluded homosexuality is not a mental disorder brought attention to the regulation, which places the spread of LGBTQI+ culture in the same category as terrorism, separatism and radicalism. Its removal sets a dangerous precedent of censorship and fortifies the harmful regulation itself.
- Jul 28, 202614x their median
Pakistan: Authorities must lift communications blackout following reports of lethal force used against protesters amid elections. Read more 👇 https://t.co/XJPyo5YnlG
- Jul 13, 202611x their median
This must stop. Israel is committing genocide in Gaza, ethnic cleansing in the West Bank and maintaining its unlawful occupation and apartheid against Palestinians while also committing war crimes in Lebanon. Meanwhile its trade with the EU is booming. Today is the last chance before EU politicians break for summer to suspend the EU Israel Association Agreement. Over 1 million people have demanded it. NGOs, unions, UN experts and hundreds of diplomats and ambassadors agree. Two states hold the key. Tell Germany and Italy to act. Sign the petition here: https://t.co/7M0Bwg6gK6
- Jul 22, 20269.2x their median
@amnesty found no evidence to support the Pakistan military’s claims that Omid Rehabilitation and Treatment Centre was being used to store weapons and ammunition or for other military purposes at the time of the attack. The air strikes violated the special protection afforded to healthcare facilities under international humanitarian law (IHL), as well the principles of distinction, precaution and proportionality designed to protect civilians. https://t.co/LzdZwgfHEL
- Aug 7, 20267.0x their median
A New Mexico judge ordered Meta to pay $576M and make changes to its Instagram and Facebook platforms to improve safety for young users and address harms that Meta’s social media platforms caused to their mental health. This fine accompanies a $375M fine that was ordered in March for misleading users over child safety. This is an action that we at Amnesty International have been calling for. Major social media platforms have been designed to maximize engagement and profit, while failing to adequately protect children's rights. Now, Meta will be required to change aspects of its platform design to better safeguard young users, while the funds from the settlement will support treatment services for young people in New Mexico.
- Aug 27, 20265.5x their median
The Israeli cabinet statement as captured in Israel Katz’s social media posts claiming to treat balloons and kites flown in the Gaza Strip as military drones further strips away any prospects for moments of joy for children in Gaza, who have been denied a childhood by Israel’s ongoing genocide. Third states must act and end Israel’s genocide. No more impunity for Israel’s disregard for international law.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 222 interactions against 2.1M followers, an engagement rate of 0.011%. Measured over 20 original posts, its engagement rate beats 47% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.992% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 60% carry an image or video, 5% are part of a thread and 45% link out. The account's strongest tracked post pulled 6.9K interactions, about 31x its own typical post.
- What is Amnesty International's engagement rate on X?
- Amnesty International (@amnesty) has an engagement rate of 0.011%, based on the median interactions across 20 original posts from the last 30 days against 2,089,987 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Amnesty International sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @amnesty have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @amnesty post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.97 posts per day across the measured window.