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Amnesty International USA engagement report

@amnestyusa - 3.8M followers on X

Measured over 43 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 3.8M followers
Per impression
1.03%
14K views on a typical post
Reach
0.38%
of its followers see a post
Typical post
146
interactions (median)
Saved
0.028%
4 bookmarks on a typical post
Posting rate
1.57/day
active 77% of days
Peak time
17:00 UTC
Tuesday

A typical post picks up 146 interactions against 3.8M followers, an engagement rate of 0.004%. Measured over 43 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.03% of those impressions turn into an interaction. That is about 0.377% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 43 posts sampled, 37% carry an image or video and 74% link out. The account's strongest tracked post pulled 1.7M interactions, about 11964x its own typical post.

Measured over 43 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #iceout.

Compared with accounts its own size

Amnesty International USA's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Amnesty International USA sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 22, 202611964x their median

    Benjamin Netanyahu is a war criminal. https://t.co/YRezmW6YVx

    1.4M292K46K19K103M viewsView on X
  • Jul 25, 2026240x their median

    Finally, a trend we can join in on. https://t.co/8fiXWlHBiD

    30K4.6K47091685K viewsView on X
  • Aug 4, 202689x their median

    We urge Pakistani authorities to unconditionally restore Imran Khan and Bushra Bibi Khan’s right to see their family and lawyers. Both must be given access to adequate medial care and their solitary confinement, which is unlawful, should end immediately. https://t.co/EFc0exoZVe

    8.3K4.4K208110193K viewsView on X
  • Jul 28, 202680x their median

    With Netanyahu's visit to the White House today, a reminder: US authorities should respect human rights and the rule of law. PM Netanyahu should be arrested and tried by the International Criminal Court. https://t.co/qOvR32q3UA

    7.1K4.0K405148130K viewsView on X
  • Aug 3, 202655x their median

    The disturbing reports emerging from Rawalakot are consistent with the Pakistani authorities’ long history of unlawful violence against protesters in Jammu and Kashmir. A prompt, independent, and transparent investigation must be ordered into the security forces’ use of force against protesters. So long as an internet and mobile services blackout remains in place, it will severely impede the independent verification of the full extent of the situation on the ground. We urge the Pakistani authorities to restore all communications access and allow media and independent observers into the area

    5.0K2.6K277115207K viewsView on X
  • Jul 8, 202634x their median

    Today we issued an emergency appeal to U.S. Secretary of State Marco Rubio, asking him to secure the immediate and unconditional release of Dr. Hussam Abu Safiya, a prominent Palestinian pediatrician who is facing an imminent threat to his life while in Israeli detention. https://t.co/bqMIq7O8lv

    3.2K1.6K1314982K viewsView on X
  • Jul 28, 202627x their median

    The disturbing reports emerging from Rawalakot are consistent with the Pakistani authorities’ long history of unlawful violence against protesters in Jammu and Kashmir. We urge the Pakistani authorities to restore all communications access and allow media and independent observers into the area. https://t.co/78YYmIQ0we

    2.4K1.4K1124190K viewsView on X
  • Aug 19, 202613x their median

    Today, Dr. Hussam Abu Safiya has spent 600 days behind bars in Israeli detention. He is still being held without charge, separated from his family, his colleagues, and the children he lovingly treated. Recent reports show that there is an imminent threat to Dr. Hussam Abu Safiya’s life as a result of torture and other ill-treatment he has been suffering while in Israeli custody. Israeli authorities must immediately and unconditionally release Dr. Hussam Abu Safiya and all Palestinians arbitrarily detained by Israel. Act now and call for his release: https://t.co/0FgWzrI2JR #FreeDrHussamAbuSafiya

    973804404228K viewsView on X
  • Jul 30, 202611x their median

    India continued supplying arms, ammunition, and military components to Israel despite the substantial risk they could be used in Israel's ongoing genocide against Palestinians in the occupied Gaza Strip. (1/5) https://t.co/M5nUVZXb7n

    945554772747K viewsView on X
  • Jul 29, 202610x their median

    Dr. Hussam Abu Safiya stood at the centre of Kamal Adwan Hospital as Gaza’s healthcare system collapsed around him. Day in, day out, he treated his patients and carried out his medical duties, working through unbearable loss and grief. He bore witness to the devastating toll of Israel’s ongoing genocide in Gaza. Throughout this time, Dr. Abu Safiya, like numerous Palestinian healthcare workers, refused to abandon his patients. He stayed at the hospital until the last second when Israeli forces raided it again and arbitrarily arrested him on 27 December 2024. Today, Dr. Abu Safiya has spent at least 580 days behind bars in Israeli detention. He is still being held without charge, separated from his family, his colleagues, and the children he lovingly treated. Israeli authorities must immediately and unconditionally release Dr. Hussam Abu Safiya and all other arbitrarily detained Palestinians. #FreeDrHussamAbuSafiya

    802574712428K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#iceout

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 146 interactions against 3.8M followers, an engagement rate of 0.004%. Measured over 43 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.03% of those impressions turn into an interaction. That is about 0.377% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 43 posts sampled, 37% carry an image or video and 74% link out. The account's strongest tracked post pulled 1.7M interactions, about 11964x its own typical post.

What is Amnesty International USA's engagement rate on X?
Amnesty International USA (@amnestyusa) has an engagement rate of 0.004%, based on the median interactions across 43 original posts from the last 30 days against 3,756,156 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Amnesty International USA sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @amnestyusa have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @amnestyusa post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 1.57 posts per day across the measured window.

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