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antanddec engagement report

@antanddec - 5.9M followers on X

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 5.9M followers
Per impression
0.141%
151K views on a typical post
Reach
2.56%
of its followers see a post
Typical post
214
interactions (median)
Saved
0.008%
12 bookmarks on a typical post
Posting rate
0.53/day
active 50% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 214 interactions against 5.9M followers, an engagement rate of 0.004%. Measured over 15 original posts, its engagement rate beats 31% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 151K times each, and 0.141% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 17K interactions, about 77x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

antanddec's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, antanddec sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 24, 202677x their median

    Huge congratulations to the 2026 I’m A Celeb… South Africa winner @adamthomas21🤩🇿🇦 https://t.co/RFhlE3cUfa

    14K5051.6K841.2M viewsView on X
  • Jul 20, 202673x their median

    Our hero, our legend. Today is a very sad day. Rest in Peace King Kev ❤️ X

    15K334575897K viewsView on X
  • Aug 14, 202636x their median

    Next job in Newcastle: find Dec 🐜 https://t.co/wVC9G7zcQT

    7.2K3097934515K viewsView on X
  • Jul 30, 20269.2x their median

    RIP King Kev❤️ https://t.co/yg77JacM7B

    1.8K101331300K viewsView on X
  • May 15, 20268.2x their median

    We had a fantastic afternoon at Buckingham Palace celebrating 50 years of @KingsTrust! 👑 It was an absolute honour to present His Majesty The King with a 50th anniversary yearbook. We’ve seen firsthand the difference The Trust makes to young people right across the UK through courses like our Making It In Media programme. Here’s to the next 50! ✨ #KingsTrust50

    1.6K9420680K viewsView on X
  • Apr 29, 20266.5x their median

    Watch the full episode of Hanging Out With Ant & Dec tomorrow on @beltabox or listen on @SpotifyUK 👀 https://t.co/fnxU1mchon

    1.3K53456195K viewsView on X
  • Apr 30, 20265.7x their median

    Craig Charles in a washing up bowl… that’s the real moment😂 https://t.co/8WSWRTs55w

    1.1K44303172K viewsView on X
  • Apr 20, 20264.1x their median

    When someone tells you their gossip and you have to act like you haven’t heard it already https://t.co/SsK45TOuy9

    8204420179K viewsView on X
  • Jul 31, 20262.7x their median

    Swipe for a surprise, if you know you know👀 https://t.co/yEHlCgAcXG

    52116343276K viewsView on X
  • Jul 5, 20262.5x their median

    Note to self: Before replying to “Hello boys,” check your surroundings. https://t.co/xszsDrcRj5

    49425131165K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 214 interactions against 5.9M followers, an engagement rate of 0.004%. Measured over 15 original posts, its engagement rate beats 31% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 151K times each, and 0.141% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 17K interactions, about 77x its own typical post.

What is antanddec's engagement rate on X?
antanddec (@antanddec) has an engagement rate of 0.004%, based on the median interactions across 15 original posts from the last 30 days against 5,915,093 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, antanddec sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @antanddec have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @antanddec post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.53 posts per day across the measured window.

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