antanddec engagement report
@antanddec - 5.9M followers on X
Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 214 interactions against 5.9M followers, an engagement rate of 0.004%. Measured over 15 original posts, its engagement rate beats 31% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 151K times each, and 0.141% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 17K interactions, about 77x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
antanddec's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, antanddec sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Apr 24, 202677x their median
Huge congratulations to the 2026 I’m A Celeb… South Africa winner @adamthomas21🤩🇿🇦 https://t.co/RFhlE3cUfa
- Jul 20, 202673x their median
Our hero, our legend. Today is a very sad day. Rest in Peace King Kev ❤️ X
- Aug 14, 202636x their median
Next job in Newcastle: find Dec 🐜 https://t.co/wVC9G7zcQT
- Jul 30, 20269.2x their median
RIP King Kev❤️ https://t.co/yg77JacM7B
- May 15, 20268.2x their median
We had a fantastic afternoon at Buckingham Palace celebrating 50 years of @KingsTrust! 👑 It was an absolute honour to present His Majesty The King with a 50th anniversary yearbook. We’ve seen firsthand the difference The Trust makes to young people right across the UK through courses like our Making It In Media programme. Here’s to the next 50! ✨ #KingsTrust50
- Apr 29, 20266.5x their median
Watch the full episode of Hanging Out With Ant & Dec tomorrow on @beltabox or listen on @SpotifyUK 👀 https://t.co/fnxU1mchon
- Apr 30, 20265.7x their median
Craig Charles in a washing up bowl… that’s the real moment😂 https://t.co/8WSWRTs55w
- Apr 20, 20264.1x their median
When someone tells you their gossip and you have to act like you haven’t heard it already https://t.co/SsK45TOuy9
- Jul 31, 20262.7x their median
Swipe for a surprise, if you know you know👀 https://t.co/yEHlCgAcXG
- Jul 5, 20262.5x their median
Note to self: Before replying to “Hello boys,” check your surroundings. https://t.co/xszsDrcRj5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 214 interactions against 5.9M followers, an engagement rate of 0.004%. Measured over 15 original posts, its engagement rate beats 31% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 151K times each, and 0.141% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 17K interactions, about 77x its own typical post.
- What is antanddec's engagement rate on X?
- antanddec (@antanddec) has an engagement rate of 0.004%, based on the median interactions across 15 original posts from the last 30 days against 5,915,093 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, antanddec sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @antanddec have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @antanddec post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.53 posts per day across the measured window.