Back to @apod's profile

NASA Astronomy Picture of the Day engagement report

@apod - 1.3M followers on X

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.034%
of 1.3M followers
Per impression
1.65%
28K views on a typical post
Reach
2.07%
of its followers see a post
Typical post
453
interactions (median)
Saved
0.127%
35 bookmarks on a typical post
Posting rate
0.7/day
active 40% of days
Peak time
04:00 UTC
Sunday

A typical post picks up 453 interactions against 1.3M followers, an engagement rate of 0.034%. Measured over 21 original posts, its engagement rate beats 54% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 1.65% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 32x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

NASA Astronomy Picture of the Day's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.034%, NASA Astronomy Picture of the Day sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 202632x their median

    On August 12th, 2026, the Moon totally eclipsed the Sun and cast its shadow across Siberia, Greenland, Iceland, Spain, and Portugal. Today’s image features two total solar eclipses viewed from Zaragoza, Spain, one over the Cathedral-Basilica of Our Lady of the Pillar and the other reflecting in the Ebro River. For a few moments, Spain saw its first major total solar eclipse since 1905. Those witnessing totality may experience a chill in the air, the quieting of birds, the confused chirps of insects, and the shared awe of many. It’s the corona’s time to shine as the Sun’s bright disk is blocked by the Moon. Among other reasons to study eclipses, they help scientists understand why the corona is millions of degrees hotter than the Sun’s surface. Enthusiastic citizens can contribute to these studies by recording how wildlife responds, imaging the corona, and monitoring air temperature and clouds. Image Credit & Copyright: Ruiyu Zhang Text: Keighley Rockcliffe (NASA GSFC, UMBC CSST, CRESST II)

    11K3.1K84132278K viewsView on X
  • Aug 18, 20264.6x their median

    This total solar eclipse appeared not only poetically beautiful but scientifically interesting. Usually the solar corona appears white, and to some observers the corona of last week's total solar eclipse did appear this pearly color. But this time, totality observers in Spain saw a corona that appeared unusually golden. For one reason, from Spain, the totality occurred when the setting Sun was near the horizon. That low, sunlight travels through a large amount of air which scatters out blue light. An unusual amount of smoke in the air from nearby forest fires acted as a second filter, further scattering the remaining blue tones and deepening the already gold-dominated light. The HDR-processed, multiple-exposure featured image was captured from Benavente, Spain last week. One thing that did not appear golden was a hydrogen-glowing prominence that hovered over the Sun's left edge -- its original bright pink color survived. Image Credit & Copyright: Rui Santos (Living Impressions)

    1.7K386292756K viewsView on X
  • Aug 3, 20262.9x their median

    What's happening to this cloud? Ice crystals in a distant cirrus cloud are acting like little floating prisms. Known informally as a fire rainbow for its flame-like appearance, a circumhorizon arc appears parallel to the horizon. For a circumhorizontal arc to be visible, the Sun must be at least 58 degrees high in a sky where cirrus clouds present below -- in this case cirrus fibratus. The numerous, flat, hexagonal ice-crystals that compose the cirrus cloud must be aligned horizontally to properly refract sunlight in a collectively similar manner. Therefore, circumhorizontal arcs are somewhat unusual to see. The featured fire rainbow was photographed in 2021 near North Fork Mountain in West Virginia, USA. Image Credit & Copyright: Christa Harbig

    1.0K192851450K viewsView on X
  • Jun 21, 20262.9x their median

    Venus is now appearing on the celestial stage as Earth's brilliant evening star, performing with the Moon, other wandering planets, and bright stars in western skies. For evening sky gazers on June 17, the celestial beacon rose after sunset close by a young, slender, crescent Moon. But from some locations the Moon could be seen to occult or pass in front of Venus. And from a backyard observatory in southern British Columbia, Canada, the lunar occultation was played out in daylight. This stunning telescopic snapshot captured a scene in dramatically cloudy skies, following Venus' hour long disappearance, as the evening star emerged beyond the bright lunar limb. Image Credit & Copyright: Debra Ceravolo

    1.1K23016837K viewsView on X
  • Aug 28, 20262.7x their median

    What a sight to behold, when a night sky became filled with colors that appeared to rain over the Skógafoss waterfall in Iceland. This image was taken in a single 5 second exposure by the photographer in April 2025. Seeing an aurora is on many people's bucket lists. But it is not easy. It requires high solar activity, dark and clear skies, and usually a viewing location at high latitude. That makes the northern lights more easily seen than the corresponding southern lights, simply because there is less landmass in the Southern Hemisphere, especially around the Antarctic Circle. Auroras are caused by charged particles from the solar wind that are captured by the Earth's magnetosphere and guided by the magnetic field to a region close to one of the poles, where they collide with gas particles in the atmosphere. Different colors indicate interactions with different gases at different altitudes, like oxygen (red and green) and nitrogen (blue and pink). Text: Cecilia Chirenti (NASA GSFC, UMCP, CRESST II) Image Credit & Copyright: Victor Lima

    1.0K192141632K viewsView on X
  • Jul 2, 20262.5x their median

    What happens when one of the stars in a binary goes supernova? This image combines visible (yellow), ultraviolet (purple) and infrared light (cyan, red and orange) to show two supernova remnants and their surrounding environment, about 6,000 light-years away. The younger one is the well-known Jellyfish Nebula in the center (mostly in yellow). If we could see it by eye, it would appear larger than the full moon in the sky. The filament shown in purple is part of an older, overlapping supernova remnant, G189.6+3.3. A new study used data from NASA's Fermi Gamma-ray Space Telescope to piece together their story. Astronomers believe that there were two stars in a binary system, then the first one exploded as a supernova, kicking away its companion, which also exploded as a supernova tens of thousands of years later, creating the superimposed supernova remnants we see today. The bright star on the right is actually a triple star system named Propus. Image Credit: NASA Goddard Space Flight Center and M. Michailidis et al. 2026; optical: DSS; infrared: NASA/WISE/JPL-Caltech/UCLA; ultraviolet: NASA/Swift Text: Cecilia Chirenti (NASA GSFC, UMCP, CRESST II)

    9661369530K viewsView on X
  • Jul 3, 20262.4x their median

    Some 190 million light-years away, far beyond the bright stars and nebulae of the Milky Way, these three galaxies are drawn together by gravity in a mesmerizing cosmic dance. Clearly distorted by galactic-scale gravitational interactions, large spiral galaxies NGC 6769 and NGC 6770 are seen face-on, with luminous galactic disks scarred by obscuring interstellar dust lanes. Their young blue star clusters along drawn out spiral arms are spawned in star forming regions that resulted from collisions of massive molecular clouds. Below, spiral NGC 6771 presents a more edge-on perspective, its boxy central bulge due to tidal star streams. Of course, in the distant future a merger of the three galaxies is inevitable. At the estimated distance of this galaxy trio, known to some as the Devil's Mask, the sharp telescopic frame spans over 300 thousand light-years within the boundaries of the far southern constellation Pavo. Image Credit & Copyright: Mike Selby

    87915137531K viewsView on X
  • Jul 16, 20262.2x their median

    Is there an angry Sith using force lightning in the Tatacoa Desert? This is not science fiction, but a red sprite with multiple streamers! Ordinary lightning occurs when thundercloud particles collide, lose their electrons, and build up negative charge at the cloud bottom. The cloud’s negative charge repels negative charge deeper into the Earth, leaving Earth’s surface positively charged. The opposite charges attract, reaching towards each other and superheating the air into a white strike of plasma. Red sprites are millisecond events triggered by positive cloud-to-ground lightning. They extend up into the mesosphere where the air is too thin for thunder. Their red glow comes from heated molecular nitrogen. There are several potential causes for red sprites, including that the preceding positive lightning exposes the negatively charged cloud core to the positively charged upper atmosphere, allowing those charges to connect. NASA’s Juno has observed sprites on Jupiter, indicating that sprites occur on other planets! Image Credit & Copyright: Mario Vargas Text: Keighley Rockcliffe (NASA GSFC, UMBC CSST, CRESST II)

    770199161436K viewsView on X
  • Jun 22, 20262.2x their median

    Is this what will become of our Sun? Quite possibly. The first hint of our Sun's future was discovered inadvertently in 1764. At that time, Charles Messier was compiling a list of diffuse objects not to be confused with comets. The 27th object on Messier's list, now known as M27 or the Dumbbell Nebula, is a planetary nebula, one of the brightest planetary nebulas on the sky and visible with binoculars toward the constellation of the Fox (Vulpecula). It takes light about 1000 years to reach us from M27, featured here in colors enhanced by red for hydrogen and blue for oxygen. We now know that in about 6 billion years, our Sun will shed its outer gases into a planetary nebula like M27, while its remaining center will become an X-ray hot white dwarf star. Understanding the physics and significance of M27 was well beyond 18th century science, though. Even today, many things remain mysterious about planetary nebulas, including how their intricate shapes are created. Image Credit & Copyright: Francesco Antonucci

    80717413425K viewsView on X
  • Jul 28, 20262.2x their median

    What's connecting these two volcanoes? In ancient folklore, the two volcanoes, Parinacota (left) and Pomerape (right), are connected by representing a mythical prince and princess who engaged in a forbidden romance. Beneath the ground, the two peaks are not known to be connected by a common pool of hot magma, and neither volcano has erupted in the past 1000 years. Above the ground, there is usually nothing in the sky that connects them -- except if you use careful timing and look from a specific location. The featured well-planned image was captured from Bolivia in mid-April with a series of camera exposures taken on the same day and from the same location. Then, Barnard's Loop appeared to connect the volcanic peaks. Also visible in the image is the Orion Nebula in the center, the star Betelgeuse on the right, and the Rosette Nebula on the upper right. Image Credit & Copyright: Gonzalo Laserna Vargas

    786165111945K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 453 interactions against 1.3M followers, an engagement rate of 0.034%. Measured over 21 original posts, its engagement rate beats 54% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 1.65% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 32x its own typical post.

What is NASA Astronomy Picture of the Day's engagement rate on X?
NASA Astronomy Picture of the Day (@apod) has an engagement rate of 0.034%, based on the median interactions across 21 original posts from the last 30 days against 1,327,173 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.034%, NASA Astronomy Picture of the Day sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @apod have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @apod post?
Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 0.7 posts per day across the measured window.

Keep going