ARCHITECT Magazine engagement report
@architectmag - 709K followers on X
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 11 interactions against 709K followers, an engagement rate of 0.002%. Measured over 17 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.271% of those impressions turn into an interaction. That is about 0.572% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 164 interactions, about 15x its own typical post. Recurring topics include #architecture, #archtober, #brisbane.
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #architecture, #archtober, #brisbane.
Compared with accounts its own size
ARCHITECT Magazine's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, ARCHITECT Magazine sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 3, 202615x their median
🏛️ One of the world's greatest buildings is falling apart. Cracks. Stains. Poor maintenance. And yet Ma Yansong's Harbin Opera House may still be one of the most powerful works of architecture built this century. 👉 Aaron Betsky explains why: https://t.co/ocOQf8rBUq #Architecture #MaYansong #MADArchitects #China #Design
- Jul 8, 20264.9x their median
A home can feel bigger without adding square footage. This Asheville project uses angled siting, daylight, corner glazing, and landscape views to create expansion through experience. 👉 Read the full article: https://t.co/1D24eB7Egf #Architecture #ResidentialArchitecture #ModernHomeDesign #DesignThinking #Daylighting #ZondaMediaIntel #Sponsored #Marvin
- Jul 8, 20263.2x their median
Is this what the future looks like? Ma Yansong’s Tencent campus in Shenzhen turns fluid architecture into a stunning reality—part sci-fi dream, part corporate machine. 🚀🏙️ But behind the curves lurks a bigger question: who controls the flow? 👉 Read the full story and join the debate: https://t.co/VZluQSyIpY #Architecture #Tencent #Shenzhen #MADArchitects #Design #Urbanism #FutureCities #Tech
- Jun 26, 20262.9x their median
🚨 Only 3% of U.S. architects are under 30. Yes, the profession grew by 6% in 2025. But beneath the rebound lies a demographic challenge that could reshape architecture for decades. Who will replace retiring baby boomers? 📐🏗️ 👉 Read more: https://t.co/etRiKhkXs7 #Architecture #Architects #NCARB #AIA #Design #FutureOfWork
- Aug 12, 20262.5x their median
🏛️ Nearly one year after his death, Yale will host a major symposium reexamining Robert A.M. Stern—not just as an architect, but as a historian, educator, and public intellectual. History wasn't nostalgia for Stern. It was architecture's foundation. 📅 Oct. 17, 2026 👉 Learn more: https://t.co/pfi0sJy1Se #Architecture #RobertAMStern #Yale #ArchitecturalHistory 📚
- Jun 15, 20262.5x their median
🏙️ Foster + Partners just unveiled Miami's first Nobu residences. The twisting 75-story tower on Biscayne Bay reflects a bigger trend: homes are becoming hotels. 🌴 Could luxury housing become one giant resort? 👉 Read the full story: https://t.co/WoN0e3Li2x #Architecture #Miami #Nobu #FosterAndPartners #Brickell #LuxuryRealEstate
- Jul 6, 20261.8x their median
What do you build in the shadow of the last slave ship? Tall Architects' new homes in Africatown, Alabama, show how architecture can honor the legacy of the Clotilda without turning history into a monument. 🏠 History 🏠 Preservation 🏠 Community 👉 Read the full story: https://t.co/QaJkHbMono #Architecture #Africatown #Housing #HistoricPreservation #Design
- Aug 20, 20261.6x their median
🏢 Your building could be failing. You just can’t see it. Concrete can hide corrosion, stress and structural damage for years. New sensors could give buildings an early-warning system—and even act like a structural “black box.” 👉 Read the full story: https://t.co/Pp0hUCB1r5 #Architecture #Concrete #ConTech #BuildingSafety
- Aug 5, 20261.6x their median
Can architecture become MORE meaningful after it's abandoned? Aaron Betsky explores Ai Weiwei's remarkable Jinhua Architecture Park, where works by Herzog & de Meuron, Wang Shu & Tatiana Bilbao have become haunting modern ruins. 🏛️ Read why decay may be architecture's greatest collaborator: https://t.co/a4m8O37vVh #Architecture #AiWeiwei #China #UrbanDesign #Design #Architects
- Jul 22, 20261.6x their median
Architecture is becoming more data-driven. But the real shift is not about replacing design intuition. It is about making design decisions easier to test, explain, and defend. @Vectorworks The biggest opportunity happens early. Form, systems, materials, and documentation choices carry more weight when teams can evaluate options before the path is locked. 👉 See how BIM, material data, and real-time analysis are helping architects make stronger decisions earlier: https://t.co/6lsIaJ38Xf #Architecture #DesignInnovation #BIMWorkflows #AEC #BuildingDesign #ZondaMediaIntel #Sponsored #Vectorworks
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 709K followers, an engagement rate of 0.002%. Measured over 17 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.271% of those impressions turn into an interaction. That is about 0.572% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 164 interactions, about 15x its own typical post. Recurring topics include #architecture, #archtober, #brisbane.
- What is ARCHITECT Magazine's engagement rate on X?
- ARCHITECT Magazine (@architectmag) has an engagement rate of 0.002%, based on the median interactions across 17 original posts from the last 30 days against 709,251 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, ARCHITECT Magazine sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @architectmag have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @architectmag post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.57 posts per day across the measured window.