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Ariel Helwani engagement report

@arielhelwani - 1.4M followers on X

Measured over 185 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 1.4M followers
Per impression
0.434%
39K views on a typical post
Reach
2.77%
of its followers see a post
Typical post
170
interactions (median)
Saved
0.025%
10 bookmarks on a typical post
Posting rate
14.7/day
active 50% of days
Peak time
19:00 UTC
Tuesday

A typical post picks up 170 interactions against 1.4M followers, an engagement rate of 0.012%. Measured over 185 original posts, its engagement rate beats 37% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.434% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.7 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 185 posts sampled, 81% carry an image or video, 13% are part of a thread and 5% link out. The account's strongest tracked post pulled 4.9K interactions, about 29x its own typical post. Recurring topics include #helwanishow, #aewallin, #ufcsacramento.

Measured over 185 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #helwanishow, #aewallin, #ufcsacramento.

Compared with accounts its own size

Ariel Helwani's engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, Ariel Helwani sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 29, 202629x their median

    I’m in a state of shock. Itauma won every round … and then completely gassed. Corner throws in towel (good call) and the coronation is no more. https://t.co/SlfrbtkK8R

    4.4K20127967648K viewsView on X
  • Aug 30, 202623x their median

    Holy smokes. This is insane. Never seen anything like it. https://t.co/RISfvuU9GY

    3.6K1698421507K viewsView on X
  • Aug 28, 202623x their median

    As a result of Dillon Danis’ withdrawal from tomorrow’s Duel Arena event, Mike Perry is getting a 50% purse cut, I’m told. Honestly, I have never heard of that.

    3.6K6016038524K viewsView on X
  • Aug 29, 202619x their median

    Oh my days https://t.co/3lCyImge9k

    3.0K1331914126K viewsView on X
  • Aug 18, 202618x their median

    "My experience by the end with WWE was overproduced, overrehearsed, over-everything, and they kept handcuffs on you to the point where you couldn't really explore too much. That's not the case with AEW, and that, again, is fun." - @RatedRCope https://t.co/8dJzXUwnBY

    2.6K170145100504K viewsView on X
  • Aug 24, 202616x their median

    Really appreciate how thoughtful Jordan Burroughs is here about why he never made the transition to MMA: "I really considered it, like heavily considered it. One of the hardest parts about growing older, Ariel, is that you have to let dreams die. There are certain things that, when you're young and when you're hungry... you believe you can do it all... As you get older, you start to realize that, man, this may have passed for me. At the heart of why I wanted to go to MMA was the glamour. It was the celebrities ringside, it was the big paydays, it was the global recognition, and it wasn't the purity. Being a Christian... I thought that transition would be more about what I could get and who I could become, and I just don't think it would have been good for my faith, for my family, or for my marriage. That lifestyle would not have been healthy for a family man."

    2.6K10549221.0M viewsView on X
  • Aug 29, 202613x their median

    Song‼️ https://t.co/NaN1cuNUmw

    2.1K103652286K viewsView on X
  • Aug 19, 202613x their median

    My complaining about the Apex has officially retired. Vastly different product now that they added more seating. Looks and sounds so much better on TV. Perfect for DWCS.

    2.1K3445161K viewsView on X
  • Aug 31, 202613x their median

    AEW deserves a ton of credit for what it pulled off at Wembley. A seven-year-old promotion drawing around 45k-50k fans, creating genuinely meaningful matchups and making the entire show feel massive. Will Ospreay’s entrance, the Adam Copeland singalong, the atmosphere... the whole thing felt big.

    1.9K14054765K viewsView on X
  • Aug 18, 202612x their median

    Carlos Prates breaks down the holes he saw in Islam Makhachev’s game at UFC 330: "On the takedowns, I saw the way I can defend some things and stop some takedowns. I saw parts of his defense. He has good kickboxing, bro, but of course I'm much better, so I'm excited to test myself against him."

    1.9K52374127K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#helwanishow#aewallin#ufcsacramento#raf12#rollyteofimo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 170 interactions against 1.4M followers, an engagement rate of 0.012%. Measured over 185 original posts, its engagement rate beats 37% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.434% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.7 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 185 posts sampled, 81% carry an image or video, 13% are part of a thread and 5% link out. The account's strongest tracked post pulled 4.9K interactions, about 29x its own typical post. Recurring topics include #helwanishow, #aewallin, #ufcsacramento.

What is Ariel Helwani's engagement rate on X?
Ariel Helwani (@arielhelwani) has an engagement rate of 0.012%, based on the median interactions across 185 original posts from the last 30 days against 1,411,437 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Ariel Helwani sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @arielhelwani have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @arielhelwani post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 14.7 posts per day across the measured window.

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