Armani engagement report
@armani - 3.1M followers on X
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 149 interactions against 3.1M followers, an engagement rate of 0.005%. Measured over 9 original posts, its engagement rate beats 35% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.08% of those impressions turn into an interaction. That is about 0.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 44% link out. The account's strongest tracked post pulled 1.2K interactions, about 6.2x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Armani's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Armani sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- May 14, 20266.2x their median
On the occasion of the opening night of the 79th Cannes Film Festival, racing driver Carlos Sainz and model Rebecca Donaldson chose to wear Giorgio Armani. #ArmaniStars #FestivalDeCannes #Cannes2026 https://t.co/uOAKN2Zeon
- Jun 25, 20266.8x their median
MERCATO MEDITERRANEO. At Palazzo Orsini, guests and friends gathered to discover a collection inspired by Mediterranean heritage and horizons. The Giorgio Armani Men's Spring/Summer 2027 & Women's Cruise Collection Fashion Show at Palazzo Orsini, Via Borgonuovo 11. https://t.co/raeLrtXSDa
- Jul 8, 20262.5x their median
The finale closes the #GiorgioArmaniPrivé Fall/Winter 2026–27 Fashion Show at Palazzo Armani in Paris, as Silvana Armani presents Boudoir, a collection shaped by fluid precision, luminous embellishment and the subtle interplay between revealing and concealing. https://t.co/XAcXHMfPK3
- Aug 27, 20262.4x their median
The Giorgio Armani Fall/Winter 2026-27 campaign reveals the first collection designed by Silvana Armani and Leo Dell’Orco. Photographed by Oliver Hadlee Pearch, the collection brings together pure silhouettes, enveloping forms, and a distinct Armani sensibility. Fronting the campaign, Christy Turlington returns to Giorgio Armani, embodying the timeless elegance and contemporary femininity. Discover more on https://t.co/LNh8skmbfF
- Jul 19, 20261.7x their median
Moments by the sea, defined by luminous shades and Mediterranean allure. From shoreline views to curated details, #GiorgioArmaniMare 2026 embraces the spirit of summer at the iconic Nammos Beach in Mykonos, Greece, offering a glimpse into a seaside escape where refined silhouettes, natural landscapes and shared moments come together. Discover the collection at the Giorgio Armani Nammos Village boutique in Mykonos and in selected boutiques worldwide. Photographer: @dimitridippolito
- Jul 8, 20261.7x their median
Light and shadow, matte and shimmer, structure and fluidity compose a refined dialogue, expressing the intimate character of Boudoir, the #GiorgioArmaniPrivé Fall/Winter 2026–27 Fashion Show, presented at Palazzo Armani in Paris. https://t.co/Cx0MwkPoIX
- Jul 10, 20261.6x their median
Guests gather at Palazzo Armani in Paris to celebrate Boudoir, the #GiorgioArmaniPrivé Fall/Winter 2026–27 Fashion Show by Silvana Armani. https://t.co/XS1br4c6ZK
- May 16, 2026
On the occasion of the 79th Cannes Film Festival, actress Laetitia Casta walked the “Karma” red carpet in a #GiorgioArmaniPrivé gown, while actor Guillaume Canet and Gemini Norravit opted for a Giorgio Armani tuxedo. For the “Gentle Monster” red carpet, Laurence Rupp was seen in a Giorgio Armani look, while Li Bingbing wore a #GiorgioArmaniPrivé dress. At Chopard dinner, Mamadou Sidibé and Paolo Luka-Noé were also dressed in Giorgio Armani. #ArmaniStars #FestivalDeCannes #Cannes2026
- Jun 19, 2026
Giorgio Armani Men’s Spring/Summer 2027 and Women’s Cruise Collection Fashion Show. Monday, June 22nd 6:00PM CET Live on Instagram, Youtube and https://t.co/BOd40oIYV5 https://t.co/aVpXJDzTue
- Aug 25, 2026
CAT. DANDELION. JADE. A collection of symbols creating a story, each revealing a distinct expression of the Armani universe and evoking its signature codes through an interplay of aesthetics, identity and meaning. Giorgio Armani Fall/Winter 2026-2027 campaign. https://t.co/y8x6ZTQj5c
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 149 interactions against 3.1M followers, an engagement rate of 0.005%. Measured over 9 original posts, its engagement rate beats 35% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.08% of those impressions turn into an interaction. That is about 0.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 44% link out. The account's strongest tracked post pulled 1.2K interactions, about 6.2x its own typical post.
- What is Armani's engagement rate on X?
- Armani (@armani) has an engagement rate of 0.005%, based on the median interactions across 9 original posts from the last 30 days against 3,132,215 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Armani sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @armani have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @armani post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.