Atlas Obscura engagement report
@atlasobscura - 392K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 16 interactions against 392K followers, an engagement rate of 0.004%. Measured over 40 original posts, its engagement rate beats 12% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.2K times each, and 0.228% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 73% carry an image or video and 90% link out. The account's strongest tracked post pulled 49 interactions, about 3.1x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Atlas Obscura's engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,775 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Atlas Obscura sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 20263.1x their median
🐈🏠 In Bern, Switzerland, cats don’t have to wait around for someone to open the front door. They have their own architecture. Look closely at the city’s apartment buildings and you’ll spot homemade “cat ladders” climbing toward windows and balconies. Some are little more than wooden planks or pegs attached to drainpipes. Others zigzag several stories through the air, connect rooftops to windowsills, or even take the form of tiny spiral staircases complete with perching platforms. Their purpose is simple: giving apartment-dwelling cats the freedom to come and go on their own. See more: https://t.co/YZUAX98j6y
- Aug 19, 20263.0x their median
🥚 The world’s largest egg (no, it’s not an ostrich egg, and no, you can’t eat it) is located inside Chicago’s Field Museum, which with over 60,000 eggs, is one of the largest such collections in the world. How does learning about an egg this big help with species conservation? Associate curator John Bates explains.
- Aug 20, 20262.5x their median
Karl De Smedt has over 100 sourdough starters from around the world, making him the head librarian of the world's only Sourdough Library. These specimens bubble away in refrigerators, but Karl also bakes with them to understand their nuanced flavors and characteristics. https://t.co/rdugA9kBp5
- Aug 26, 20262.4x their median
👹 Unicorns and mermaids got all the good PR. These mythical creatures were not so lucky. Folklore from around the world is filled with beings far stranger, and often much more unsettling, than the creatures that made it into fairy tales. Meet some of mythology’s most wonderfully bizarre underdogs: https://t.co/XqbMATCIlx
- Aug 5, 20262.3x their median
🍎 The secret ingredient in Taiwan's famous Apple Bread? It's not apples. Despite its name, the original Apple Bread has traditionally contained no fruit at all. When Liu's Bakery introduced the loaf in Taichung in the 1960s, the name was inspired by Apple Sidra—a popular local soda—and by the apple's status as a symbol of prosperity and luxury in postwar Taiwan. The soft, slightly sweet bread quickly became a lunchbox staple and a nostalgic favorite for generations of Taiwanese families. Read more: https://t.co/PGys20gzZo
- Aug 28, 20262.3x their median
What is the World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things, and what exactly does it do? On this episode of Infrequently Asked Questions, we visit Lucas, Kansas, to ask Erika Nelson our burning questions about the popularity of world's largest attractions and what inspired her to start her miniature, but very big, business.
- Aug 27, 20261.9x their median
🐈 In these places, humans are basically just guests. On Japan’s Tashirojima—better known as “Cat Island”—felines vastly outnumber people, dogs are effectively banned, and residents traditionally believe that feeding the cats brings good fortune. In Amsterdam, dozens of rescued cats live aboard De Poezenboot, a floating sanctuary on the Herengracht Canal. And in Key West, the Ernest Hemingway Home & Museum is still populated by dozens of cats, many famous for their extra toes. From a cat-filled Greek island town to a sanctuary preserving Burmese cats in Myanmar, these destinations prove that sometimes the best way to improve a place is simply to hand it over to the cats. Which cat paradise would you visit first? See them all: https://t.co/R1sWMVRNKq
- Aug 20, 20261.9x their median
☕ 🚂 Your Keurig could never. French-Italian designer J.B. Toselli patented the cafetière-locomotive, an elaborate coffee maker shaped like a miniature train, complete with a smokestack, rolling wheels, delicate ceramic decoration, and an ingenious brewing system. Coffee went into the smokestack, water into the boiler, and a small flame beneath the train heated the whole contraption. Toselli advertised his creation as “inexplosible”—an important selling point in an era when some steam-powered coffee makers were essentially tabletop hazards. Unfortunately, the whimsical machines were expensive and never mass-produced, so only a handful survive today. Learn more: https://t.co/8HmmUQpyPx
- Aug 14, 20261.9x their median
🎉 What happens to parade floats after the parade? Some of them end up at American Celebration on Parade, a unique museum in Quicksburg, Virginia. It features a collection of some of the most iconic parade floats in U.S. history, including an eagle that’s more than 29 feet tall, a 30-foot-long limousine, massive polar bears, and an epic American flag float that was created for President Ronald Reagan’s inauguration.
- Aug 16, 20261.8x their median
🧔 Rasputin was assassinated in 1916. Somehow, that’s where this story gets weirder. According to legend, the Russian mystic was mutilated after his murder, and his severed penis began an extraordinary journey of its own. One story claims a maid found it; another credits a former lover. By the 1920s, a group of Russian émigré women in Paris were supposedly venerating what they believed to be the missing body part before Rasputin’s daughter intervened. More here: https://t.co/t5yn3Kz93M
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 16 interactions against 392K followers, an engagement rate of 0.004%. Measured over 40 original posts, its engagement rate beats 12% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.2K times each, and 0.228% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 73% carry an image or video and 90% link out. The account's strongest tracked post pulled 49 interactions, about 3.1x its own typical post.
- What is Atlas Obscura's engagement rate on X?
- Atlas Obscura (@atlasobscura) has an engagement rate of 0.004%, based on the median interactions across 40 original posts from the last 30 days against 392,418 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Atlas Obscura sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @atlasobscura have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,775 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @atlasobscura post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.