azcentral engagement report
@azcentral - 418K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 1 interaction against 418K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 2% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.062% of those impressions turn into an interaction. That is about 0.383% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 2.8K interactions, about 2775x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 30, 2026.
Compared with accounts its own size
azcentral's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, azcentral sits below the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Oct 17, 20192775x their median
| ̄ ̄ ̄ ̄ ̄ ̄ | | AZCENTRAL | | IS THE | | SAME AS | | THE | | ARIZONA | | REPUBLIC | | _______ | (\__/) || (•ㅅ•) || / づ
- Aug 30, 202666x their median
In a private meeting, veteran Diamondbacks players discussed the Ketel Marte situation with manager Torey Lovullo and GM Mike Hazen. https://t.co/Vc5WQl9AUn
- Aug 30, 202659x their median
Arizona's economy could lose up to $80 million from international student losses, according to recent report. https://t.co/yD3zWKuzEu
- Aug 30, 202622x their median
Basha defeated Chandler in their season-opening high school football game televised nationally on ESPN. https://t.co/yyP2ozdWPV
- Aug 30, 202619x their median
To know C.J. Fite is to appreciate all he's done — and all he can do — for Arizona State football. https://t.co/bBfUccPHR9
- Aug 30, 202612x their median
Photos: Basha High School hosted Chandler in a high-stakes, nationally televised game. Take a look at the action. https://t.co/tNVadyq6YV
- Aug 30, 202612x their median
A top state official and a major donor tell starkly different stories about a conversation that is now at the center of the Sunshine Residential political firestorm. https://t.co/g5wY4PswGr
- Aug 30, 202611x their median
Photos: Powerful upper level support and ample moisture team up to rid Arizona of the heat and bring back strong monsoon thunderstorms through the weekend. https://t.co/cK97muN1EQ
- Aug 30, 20269.0x their median
The iconic Wigwam in Litchfield Park has a long history. Find out how it went from a guest ranch to a luxury resort. https://t.co/qBawT62Nrj
- Aug 30, 20267.0x their median
Those who get Supplemental Security Income benefits should expect to get their check for September on a regular schedule. https://t.co/mJXoB4mfg9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1 interaction against 418K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 2% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.062% of those impressions turn into an interaction. That is about 0.383% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 2.8K interactions, about 2775x its own typical post.
- What is azcentral's engagement rate on X?
- azcentral (@azcentral) has an engagement rate of 0%, based on the median interactions across 40 original posts from the last 30 days against 417,951 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, azcentral sits below the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @azcentral have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @azcentral post?
- Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.