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billie eilish engagement report

@billieeilish - 11M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.087%
of 11M followers
Per impression
1.85%
519K views on a typical post
Reach
4.70%
of its followers see a post
Typical post
9.6K
interactions (median)
Saved
0.052%
272 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
19:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 9.6K interactions against 11M followers, an engagement rate of 0.087%. Posts are seen about 519K times each, and 1.85% of those impressions turn into an interaction. That is about 4.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 133K interactions, about 14x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.087%, billie eilish sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 17, 202414x their median

    “HIT ME HARD AND SOFT” OUT NOW EVERYWHERE! https://t.co/erWjAxVda6 #HITMEHARDANDSOFT https://t.co/QgsM9MBr4a

    102K21K7.7K2.7K9.8M viewsView on X
  • Nov 18, 20257.8x their median

    Today marks 10 years of “ocean eyes” 💙 https://t.co/eJLxya4SSM

    62K10K1.2K1.4K3.1M viewsView on X
  • Nov 19, 20255.0x their median

    Billie performing “ocean eyes” on the 10 year anniversary of the song in Phoenix, Arizona https://t.co/6QWulvF6u5

    43K3.7K43554821M viewsView on X
  • Aug 26, 20254.7x their median

    The UNO Canvas Billie Eilish deck, designed by Billie, is now available for pre-order! https://t.co/mpxvbwDyiH https://t.co/awSFucdnl9

    41K2.7K7965561.4M viewsView on X
  • Jan 21, 20264.4x their median

    Billie for YOUR TURN II https://t.co/bAORW0U71L

    30K3.5K8.9K4982.8M viewsView on X
  • May 17, 20264.2x their median

    2 years of HIT ME HARD AND SOFT https://t.co/CCQRpShdH4

    33K6.7K489289714K viewsView on X
  • Mar 17, 20263.0x their median

    HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D) in theatres May 8th https://t.co/HspDTbYVUG

    22K4.9K524603805K viewsView on X
  • Aug 16, 20252.8x their median

    Billie performing “my future” at her show in Tokyo, Japan tonight! https://t.co/6dAQ5ZBdkL

    22K3.2K3624411.3M viewsView on X
  • May 19, 20252.3x their median

    More shows have been added to HIT ME HARD AND SOFT: THE TOUR! The US pre-sale begins on May 20 and general on-sale on May 22. For shows in Japan, the pre-sale begins on May 22. Pre-sale details will be emailed. @americanexpress card members will also have early access to a limited supply of tickets when using your Amex card to buy tickets https://t.co/zUDfDwSVTE

    16K2.1K1.1K2.2K1.6M viewsView on X
  • Apr 21, 20262.1x their median

    “INTRO (HIT ME HARD AND SOFT TOUR” out Friday https://t.co/IWicNW5nHg

    17K2.7K279165563K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 9.6K interactions against 11M followers, an engagement rate of 0.087%. Posts are seen about 519K times each, and 1.85% of those impressions turn into an interaction. That is about 4.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 133K interactions, about 14x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is billie eilish's engagement rate on X?
billie eilish (@billieeilish) has an engagement rate of 0.087%, based on the median interactions across 3 original posts from the last 30 days against 11,040,153 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.087%, billie eilish sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @billieeilish have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @billieeilish post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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