Binance engagement report
@binance - 16M followers on X
Measured over 261 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 780 interactions against 16M followers, an engagement rate of 0.005%. Measured over 261 original posts, its engagement rate beats 25% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 230K times each, and 0.339% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 261 posts sampled, 83% carry an image or video and 39% link out. The account's strongest tracked post pulled 24K interactions, about 28x its own typical post. Recurring topics include #binanceblockchainweek, #binancecampus, #binance.
Measured over 261 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #binanceblockchainweek, #binancecampus, #binance.
Compared with accounts its own size
Binance's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Binance sits above the 10th percentile of the 217,518 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.148% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 39% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 39% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 158 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 9, 202628x their median
9 years of Binance, built by YOU. 💛 To celebrate, we’re giving away 9,000 $USDC! Want a share? 🌕 Follow @Binance & RT 🌕 Share your AI Builder Poster with #BinanceTurns9 🌕 Fill out the survey to enter → https://t.co/OPB2KtQuA9 https://t.co/vLVYbnFndP
- Sep 3, 202621x their median
011001000111001001101111011100000010000001110101011100100010000001100011011100100111100101110000011101000110111100100000011000110110111101101110011001100110010101110011011100110110100101101111011011100010000001101001011011100010000001100010011010010110111001100001011100100111100100001010
- Sep 29, 202615x their median
01101110 01100101 01111000 01110100 00100000 01110111 01100101 01100101 01101011
- Oct 30, 202615x their median
Binance has begun recovering affected assets for users and continues to work with law enforcement, issuers, blockchain intelligence firms and industry partners to trace, freeze and recover additional funds. The company has already publicly committed to cover losses through company funds in the prior announcement. Binance has already reserved over $6.34B of company funds to cover this incident. $5B of these funds are already held in the exact token assets that were impacted. We are completing the purchase of the remaining amount by buying token assets through market channels and OTC channels. We are doing this to match the format of the remaining token assets and address any asset shortfalls. This step can take longer because some tokens may have low liquidity and OTC settlement also takes time. We will share more progress as soon as we can. These figures do not include frozen or protected assets, which remain subject to ongoing recovery and verification. Currently, $3bn has been frozen, with thanks to our industry partners. We are working with partners and law enforcement to recover the frozen assets.We will continue to use company resources to cover confirmed shortfall and will provide further verified updates as recovery efforts progress. Ultimately, all user funds will be verified publicly through our Proof of Reserves. We will weather this storm. Thank you for the support.
- Oct 2, 202614x their median
One week into 100 days of AI Have a question? Simply #AskBinance 🙌 What to do: 1️⃣ Like + repost 2️⃣ Comment with your question + #AskBinance 3️⃣ Complete survey 👉 https://t.co/j0OBORH5J4 200USDC will be given to each user whose question has been chosen. Ends 4 Oct 23:59 UTC https://t.co/6jMLs3QqqT
- Oct 29, 202613x their median
Our teams are aware of reports of a potential security issue and are actively investigating. User funds are completely safe. Our security teams are reviewing all relevant information with urgency, and we will provide updates through official Binance channels as soon as we have verified information. Users should remain cautious of scams and should not trust unofficial links, messages, or requests for account information.
- Oct 30, 202612x their median
We are working non-stop to resolve this issue. Binance will cover all losses. As a precaution, all deposits and withdrawals are temporarily suspended while our team conducts security checks, freezes funds, and works with law enforcement. We are working around the clock and will share a full post-mortem once the investigation is complete. Please rely only on official Binance channels for updates. This is an industry-wide effort, and we are grateful to partners across the ecosystem who have moved quickly to help freeze affected assets. We will continue to share verified updates through official Binance channels. User funds are safe.
- Sep 1, 202611x their median
Introducing the Binance Agent OS Mini Hackathon. $60,000 USDC Prize Pool. Just 7 days to build and submit your entry. Two ways to win: 🛠️ Track A: Build an AI agent with Agent OS (20K USDC) ⚡ Track B: Connect your MCPs and trade (40K USDC) Pick your track. Build your workflow. You’ve got until Sept 8, 2026, at 23:59 UTC. How to enter: → Follow @Binance & repost this post → Reply or quote repost with your submission (Track A only: video/demo + GitHub, if applicable) → Complete the survey: https://t.co/ciX8P7xFDZ We built Agent OS. You build what's next. 🫡 Disclaimer: This is not an offer or solicitation to trade any financial product. Not available to users in jurisdictions including: US, UK, EEA, Hong Kong, Singapore, and the jurisdictions on Binance's prohibited list (see https://t.co/j87Pp5MLvd for details)
- Aug 21, 202611x their median
Have you met Agent OS? Come #AskBinance if you have any questions! All you need to do: 1️⃣ Like + repost 2️⃣ Comment with your question + #AskBinance hashtag 3️⃣ Complete survey 👉 https://t.co/W4JvbqNRdi 200 USDC will be given to each user whose question has been chosen. Ends 23 Aug 23:59 UTC
- Aug 23, 20269.3x their median
They called it luck. We call it BUIDL https://t.co/WWU87JoJuv
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 780 interactions against 16M followers, an engagement rate of 0.005%. Measured over 261 original posts, its engagement rate beats 25% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 230K times each, and 0.339% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 261 posts sampled, 83% carry an image or video and 39% link out. The account's strongest tracked post pulled 24K interactions, about 28x its own typical post. Recurring topics include #binanceblockchainweek, #binancecampus, #binance.
- What is Binance's engagement rate on X?
- Binance (@binance) has an engagement rate of 0.005%, based on the median interactions across 261 original posts from the last 30 days against 16,138,059 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Binance sits above the 10th percentile of the 217,518 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @binance have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @binance post?
- Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 11.7 posts per day across the measured window.