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bpb engagement report

@bpbmumbai - 1.6M followers on X

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.001%
of 1.6M followers
Per impression
0.736%
1.5K views on a typical post
Reach
0.09%
of its followers see a post
Typical post
11
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
10:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11 interactions against 1.6M followers, an engagement rate of 0.001%. Posts are seen about 1.5K times each, and 0.736% of those impressions turn into an interaction. That is about 0.091% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.001%, bpb sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 27, 20263.6x their median

    Asian Paints presents Colour As Continuum at Nilaya Anthology a month-long design showcase that brings ColourNext 2026 into the world of collectible design. Moving beyond trend forecasting, the experience reimagines colour through furniture, objects, surfaces and material exploration. Inviting visitors to engage with colour as a cultural and emotional force shaped by design, craft and material. Now open to the public at Nilaya Anthology (Lower Parel) until July 10. Swipe to see our favourites. #ad @asianpaints

    238001.7K viewsView on X
  • May 28, 20263.5x their median

    Tipriti Kharbangar aka Lil’ Mama Tips From Shillong brings her trademark blues & coos to Bandra tomorrow night. You can expect covers and original songs presented with soulful vocals and her unique blend of blues and jazz with Khasi folk influences. At Bora Bora, Bandra on May 29, 8 pm. Tickets at https://t.co/A7ehFoXSkD, entry fee starts at Rs 1,499 and is fully redeemable at the bar. #ad

    138001.9K viewsView on X
  • Aug 5, 20263.4x their median

    From London’s Borough Market and Barcelona’s Mercado De La Boqueria To Mumbai’s Crawford Market and Istanbul's Grand Bazaar, the world’s best food markets serve as inspiration for Woodside Inn’s beloved Beer & Burger Festival. The highlight this year is a Woodside Inn x Chef Seefah burger, an ode to Bangkok's Chatuchak Market, built with a double smash larb moo pork mince patty with nam jim jaew mayo and Bangkok fries. At this Bazaar Binge, the bar program follows suit with a special limited edition brew from Toit, as well as other beers interpreted through six markets. Grab your passport! Until August 16, 12 pm to 1 am. #ad

    235002.3K viewsView on X
  • Aug 21, 2026

    Part the drizzle and put your hands forward for Kitchen Garden’s monsoon bounty. This new seasonal menu puts warm bowls in your hands (Mediterranean Grain, Asian Grain, Thai Rice and French Rice); hot drinks on your table (Lemongrass Chai, Ube Matcha and Ube Cafe Latte); and a cold Mango Passionfruit Smoothie on your feed, made in collaboration with Gutsy’s probiotic frozen yoghurt. Right as rain. #ad

    410101.2K viewsView on X
  • Jul 10, 2026

    Feeding our cake-for-one agenda is Baked by Nini’s, a new bakery from Gujarat that’s brought its bakes, including excellent Bento Cakes, to Bombay. The rest of the menu reads like a list of comfort classics you can eat in bed while watching Widow’s Bay with a storm at your door. Stop by and order Cheesecake Jars, Mini Cake Tubs and cookies. More @bakedbyninis #ad

    87005.7K viewsView on X
  • Jul 17, 2026

    Freedom Tree calls it ‘dreamy dressing’, the affinity to sidle up to a blush-coloured kurta called Whisper right before a midnight ice cream drive; to derive dopamine from a long gathered hazy peach Mindscape skirt; to wear a sunset-coloured Lakka dress for a tree walk around the neighbourhood. This Postcards From Whimsy clothing line, dictates that slow, dreamy clothes aren’t just reserved for faraway holidays, ‘but for the everyday destinations that shape our lives’. Think hand-illustrated prints, joyful details and fluid silhouettes. Petition to normalise wearing a Treehouse Kaftan to work on Mondays? Shop at https://t.co/SzCTZhCC5M. #ad @freedomtreehome

    014002.0K viewsView on X
  • Jul 13, 2026

    At Umeni, a luxury home decor brand, each piece is thoughtfully created, not simply curated. The team dreams up each design and builds from scratch. Our favourites: a Green Mesic end table stands out as a sculptural accent; a striking ikkat dresser in cool shades of blue and white; a brass antique mirror paired with a black teakwood dresser. DM @umeni.official to shop. #ad

    113001.0K viewsView on X
  • Jul 30, 2026

    As we wean off another mean Mercury Retrograde, we’re happy to leap from chaos into the arms of stillness by way of No-Mad. One of our favourite lifestyle labels’ new collection, The Still Room, in an invitation to read, be silent, reflect and let time pass. You can achieve this by way of their amber glasses, chocolate coloured sheets, tobacco hued pillows, ecru robes, quiet throws and more. Shop at the Horniman Circle store (call 9820361687) or online at https://t.co/qx4RPfaOl6. #ad

    11100718 viewsView on X
  • Jun 19, 2026

    Deliciae’s Dad’s Day menu also stars a rich Belgian Chocolate cake with a special message; for the dad who has everything and still wants more, Deliciae offers you a chance to pick any three desserts packed in an elegant gift box; and if your old man is watching what he eats, shop the range of gluten-free, sugar-free treats. Delivery across all Mumbai pin codes via https://t.co/d06X3wsI40, Zomato or Swiggy. #ad

    210001.0K viewsView on X
  • Aug 17, 2026

    It’s hard to do math after a few drinks, so we’re laying out the numbers before you raise your glass: five bars from five different Asian countries; 1 host bar per each visiting bar; two days in a row; 20+ signature drinks; many, many cocktail enthusiasts including you. It all adds up to one amazing festival – Bombay Cocktail Week – hosted in the city by All Things Nice in association with Dewar’s Discoveries. From August 20-21, Hope & Sesame, Guangzhou will pop up at Akina, Worli; Alice, Seoul at Punchline, Bandra; Yakoboku, Japan at Bare, Worli; Reka, Kuala Lumpur at Bar Find, Fort; 28 HongKong Street, Singapore at Soho House, Juhu. Book or reserve directly with the host bars. #ad @AllThingsNice

    110001.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 11 interactions against 1.6M followers, an engagement rate of 0.001%. Posts are seen about 1.5K times each, and 0.736% of those impressions turn into an interaction. That is about 0.091% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is bpb's engagement rate on X?
bpb (@bpbmumbai) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 1,636,753 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, bpb sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bpbmumbai have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @bpbmumbai post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.

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