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Brantley Gilbert engagement report

@brantleygilbert - 1.3M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 1.3M followers
Per impression
0.591%
18K views on a typical post
Reach
1.38%
of its followers see a post
Typical post
108
interactions (median)
Saved
0.027%
5 bookmarks on a typical post
Posting rate
0.33/day
active 27% of days
Peak time
21:00 UTC
Thursday

A typical post picks up 108 interactions against 1.3M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.591% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 77K interactions, about 930x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #starsandstrings.

Compared with accounts its own size

Brantley Gilbert's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Brantley Gilbert sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 2, 2026930x their median

    THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE! 🔥 Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY 🇺🇸 https://t.co/xwurEhdB13

    51K12K10K3.7K15M viewsView on X
  • Feb 6, 202697x their median

    https://t.co/T7kGIXEz6w

    8.3K8051.1K181541K viewsView on X
  • Jul 4, 202519x their median

    Turning up this one a little louder today for Mr. USA, Big Dog Daddy @tobykeith 🇺🇸 https://t.co/50oacpW7rk

    1.4K19443346K viewsView on X
  • Mar 27, 20264.9x their median

    “GOOD DAMN” is out NOW! A new era of music is here, and I couldn’t be more excited for this song to be out in the world... Hope y’all love it! 🔥🤘 https://t.co/DOcYDikxUJ https://t.co/yAatBxd1qI

    21624956629K viewsView on X
  • Mar 26, 20263.6x their median

    Tonight begins a brand new chapter of my career... My first release with the label that felt like home from the start. Simply put, this song is all about shootin' your shot and just telling it how it is. "Good Damn" is out TONIGHT at 12 AM EDT/11PM CDT! 🔥🤘 https://t.co/o4NME3PRZ9

    3154523114K viewsView on X
  • Jan 12, 20263.3x their median

    It’s about to get WILD this summer! We’re heading across the country… Hope y’all are ready to ROCK! 🤘 Artist presale begins this Friday, 1/16 at 11 AM local time, with general on sale this Friday, 1/16 at 2 PM local time… Can’t wait to throw down with y’all this summer! 🔥 - 5/2 Bellville, TX - 6/28 Sioux Falls, SD   - 7/10 Ashland, KY    - 7/25 Anderson, SC    - 8/8 Hastings, MI https://t.co/UDpnz3msMd

    2436542317K viewsView on X
  • Aug 27, 20262.8x their median

    One of my favorites to play every night... https://t.co/2o5NFKiMzw

    266247231K viewsView on X
  • Aug 26, 20262.3x their median

    250th serial numbered bike out of 2,500 made for America. Nothing quite like a @harleydavidson. Proud to have this one in the garage. 🇺🇸🤘 https://t.co/6mkMy8mefb

    2181712019K viewsView on X
  • Jul 24, 20262.2x their median

    My new album SINS OF THE FATHER is officially yours. These 15 songs are the most honest thing I’ve ever made. Every song tells a different part of the journey from the highs, the lows, the mistakes, the redemption, the faith, and the people who gave me a reason to keep fighting. SINS OF THE FATHER is out now. Hope y’all hear a little bit of your own story in it!

    1932616340K viewsView on X
  • Apr 7, 20262.2x their median

    AMERICA... Get ready for a red, white, and blue summer! The Real American Tour is coming to a town near you! 🇺🇸 Presales are happening now through Thursday, 4/9 at 10 PM local time. General onsale begins this Friday, 4/10 at 10 AM local time. We’ll see y’all this summer! 🤘🔥 https://t.co/OCiOqheBVX

    1693829117K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#starsandstrings

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 108 interactions against 1.3M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.591% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 77K interactions, about 930x its own typical post.

What is Brantley Gilbert's engagement rate on X?
Brantley Gilbert (@brantleygilbert) has an engagement rate of 0.008%, based on the median interactions across 10 original posts from the last 30 days against 1,321,659 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Brantley Gilbert sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @brantleygilbert have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @brantleygilbert post?
Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 0.33 posts per day across the measured window.

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