Brantley Gilbert engagement report
@brantleygilbert - 1.3M followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 108 interactions against 1.3M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.591% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 77K interactions, about 930x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #starsandstrings.
Compared with accounts its own size
Brantley Gilbert's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Brantley Gilbert sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Feb 2, 2026930x their median
THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE! 🔥 Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY 🇺🇸 https://t.co/xwurEhdB13
- Feb 6, 202697x their median
https://t.co/T7kGIXEz6w
- Jul 4, 202519x their median
Turning up this one a little louder today for Mr. USA, Big Dog Daddy @tobykeith 🇺🇸 https://t.co/50oacpW7rk
- Mar 27, 20264.9x their median
“GOOD DAMN” is out NOW! A new era of music is here, and I couldn’t be more excited for this song to be out in the world... Hope y’all love it! 🔥🤘 https://t.co/DOcYDikxUJ https://t.co/yAatBxd1qI
- Mar 26, 20263.6x their median
Tonight begins a brand new chapter of my career... My first release with the label that felt like home from the start. Simply put, this song is all about shootin' your shot and just telling it how it is. "Good Damn" is out TONIGHT at 12 AM EDT/11PM CDT! 🔥🤘 https://t.co/o4NME3PRZ9
- Jan 12, 20263.3x their median
It’s about to get WILD this summer! We’re heading across the country… Hope y’all are ready to ROCK! 🤘 Artist presale begins this Friday, 1/16 at 11 AM local time, with general on sale this Friday, 1/16 at 2 PM local time… Can’t wait to throw down with y’all this summer! 🔥 - 5/2 Bellville, TX - 6/28 Sioux Falls, SD - 7/10 Ashland, KY - 7/25 Anderson, SC - 8/8 Hastings, MI https://t.co/UDpnz3msMd
- Aug 27, 20262.8x their median
One of my favorites to play every night... https://t.co/2o5NFKiMzw
- Aug 26, 20262.3x their median
250th serial numbered bike out of 2,500 made for America. Nothing quite like a @harleydavidson. Proud to have this one in the garage. 🇺🇸🤘 https://t.co/6mkMy8mefb
- Jul 24, 20262.2x their median
My new album SINS OF THE FATHER is officially yours. These 15 songs are the most honest thing I’ve ever made. Every song tells a different part of the journey from the highs, the lows, the mistakes, the redemption, the faith, and the people who gave me a reason to keep fighting. SINS OF THE FATHER is out now. Hope y’all hear a little bit of your own story in it!
- Apr 7, 20262.2x their median
AMERICA... Get ready for a red, white, and blue summer! The Real American Tour is coming to a town near you! 🇺🇸 Presales are happening now through Thursday, 4/9 at 10 PM local time. General onsale begins this Friday, 4/10 at 10 AM local time. We’ll see y’all this summer! 🤘🔥 https://t.co/OCiOqheBVX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 108 interactions against 1.3M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.591% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 77K interactions, about 930x its own typical post.
- What is Brantley Gilbert's engagement rate on X?
- Brantley Gilbert (@brantleygilbert) has an engagement rate of 0.008%, based on the median interactions across 10 original posts from the last 30 days against 1,321,659 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Brantley Gilbert sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @brantleygilbert have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @brantleygilbert post?
- Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 0.33 posts per day across the measured window.