Business Standard engagement report
@bsindia - 2.2M followers on X
Measured over 407 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1 interaction against 2.2M followers, an engagement rate of 0%. Measured over 407 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.039% of those impressions turn into an interaction. That is about 0.118% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 407 posts sampled, 11% carry an image or video and 99% link out. The account's strongest tracked post pulled 271 interactions, about 271x its own typical post. Recurring topics include #marketswithbs, #markets, #stockmarket.
Measured over 407 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #marketswithbs, #markets, #stockmarket.
Compared with accounts its own size
Business Standard's engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, Business Standard sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 22, 2026271x their median
The Supreme Court on Saturday set aside a 2017 order of the NGT holding Sri Sri Ravi Shankar's Art of Living Foundation responsible for the damage caused to the Yamuna floodplains due to its World Culture Festival in 2016. Details: https://t.co/zy4AcrklCL #SupremeCourt #NGT #YamunaFloodPlains #ArtOfLiving #SriSriRaviShankar
- Aug 19, 202698x their median
India has replaced Indonesia as Asia’s least-preferred stock market in a survey of fund managers by Bank of America Corp., signaling growing caution toward a market that’s among the world’s worst performers this year. Details: https://t.co/sjBaHMVHsH #India #StockMarkets #Indonesia #BofAPoll #StockMarketIndia
- Aug 29, 202665x their median
The government has eased the electromagnetic field (EMF) limits for mobile networks to bring them in line with global standards, allowing telecom operators to cover larger areas with fewer towers in a bid to maintain quality of service amid rising 5G traffic. Details: https://t.co/j1GdoJYZ40 #TelecomSector #MobileEMF #MobileTowers #Telecom5G #Telecommunications
- Aug 29, 202641x their median
Following the recent hike in CNG prices, Delhi transport bodies have demanded an immediate revision of autorickshaw and taxi fares to offset rising operational costs. Unions have urged the government to increase rates promptly and threatened to go on a strike on September 9 if their demands are not met. https://t.co/YSLRusPRjR #Delhi #DelhiNCR #CNG #CNGPriceHike #DelhiCNGPriceHike
- Aug 22, 202634x their median
The government attributed a 16-year high in domestic sugar prices to crop damage from Red Rot disease, Top Borer infestation, and waterlogging. These setbacks cut estimated production by over 10% to 30.6 million metric tonnes, driving prices above ₹55 per kg and prompting the Centre to permit 1 mmt of duty-free sugar imports for the first time in nearly a decade. Details: https://t.co/cI9LOsZ3ai #Sugar #SugarPrices #SugarPriceRise #Sugarcane #Inflation
- Aug 27, 202620x their median
The #NCLT-approved repayment plan for #SubhashChandra’s personal #insolvency offers creditors just ₹6.25 crore against admitted claims of ₹22,006.57 crore, representing a 99.97% haircut. How can such a steep haircut be allowed under #IBC? @Barkha__Mathur explains👇 https://t.co/1kC2IvmcEe
- Aug 22, 202619x their median
US President Donald Trump said Iran must never be allowed to obtain a nuclear weapon and described the Strait of Hormuz as "American territory" amid escalating tensions between Washington and Tehran. Details: https://t.co/HcYwM5GxJQ #Iran #IranWar #DonaldTrump #USIran #StraitOfHormuz
- Aug 29, 202615x their median
Iran’s Foreign Ministry has urged all nations to defy new US economic sanctions, labeling them illegal "state terrorism" that threatens civilian lives. Tehran warned that complying with these measures makes countries complicit and pledged to use all capabilities to defend against joint US-Israeli hostility. Details: https://t.co/tZoqXLHUop #Iran #IranWar #USIran #WestAsia #UnitedStates
- Aug 29, 202615x their median
The Finance Ministry has initiated the FY28 Union Budget exercise, instructing ministries to provide realistic projections for their spending and revenue estimates. This call for strict fiscal discipline comes amidst pressure on government finances caused by rising subsidy burdens and ongoing geopolitical challenges. Read more: https://t.co/wqoHJPiJu5 #NirmalaSitharaman #MinistryOfFinance #Budget2027 #UnionBudget #IndianEconomy | @sanjeebm77
- Aug 24, 202613x their median
The #EPFO is considering a #pension scheme for construction workers using surplus funds collected through the Building and Other Construction Workers cess, as part of its proposed EPFO 3.0 platform. Details here 👉 https://t.co/SPLJSENvK1 @eauhona https://t.co/Fc1IwlH5cB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 2.2M followers, an engagement rate of 0%. Measured over 407 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.039% of those impressions turn into an interaction. That is about 0.118% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 407 posts sampled, 11% carry an image or video and 99% link out. The account's strongest tracked post pulled 271 interactions, about 271x its own typical post. Recurring topics include #marketswithbs, #markets, #stockmarket.
- What is Business Standard's engagement rate on X?
- Business Standard (@bsindia) has an engagement rate of 0%, based on the median interactions across 407 original posts from the last 30 days against 2,176,048 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, Business Standard sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bsindia have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bsindia post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 15.27 posts per day across the measured window.