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カルビーPR部公式 engagement report

@calbee_PR - 1.5M followers on X

Measured over 69 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top 10% for its size
Per follower
0.866%
of 1.5M followers
Per impression
6.46%
206K views on a typical post
Reach
13.4%
of its followers see a post
Typical post
13K
interactions (median)
Saved
0.038%
79 bookmarks on a typical post
Posting rate
5.33/day
active 97% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 13K interactions against 1.5M followers, an engagement rate of 0.866%. Measured over 69 original posts, its engagement rate beats 99% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 206K times each, and 6.46% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 69 posts sampled, 97% carry an image or video, 72% are part of a thread and 13% link out. The account's strongest tracked post pulled 60K interactions, about 4.5x its own typical post. Recurring topics include #カルビー大収穫祭2026, #snowman, #カルビールビープログラム.

Measured over 69 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #カルビー大収穫祭2026, #snowman, #カルビールビープログラム.

Compared with accounts its own size

カルビーPR部公式's engagement rate beats 99% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 98% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.866%, カルビーPR部公式 sits above the 75th percentile of the 36,378 accounts in this comparison. That places it in the top 25% band, which runs 0.432% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 10, 20264.5x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/11 16:59〆) ➡当選者に即DM https://t.co/ikCEATCSus

    14K16K1.4K28K2.0M viewsView on X
  • Aug 4, 20264.4x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/5 11:59迄にリポスト ➡当選者に即DM https://t.co/oEwEUKjpcQ

    23K35K10278446K viewsView on X
  • Aug 5, 20264.1x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/6 11:59迄にリポスト ➡当選者に即DM https://t.co/gvRsvRAgpv

    20K34K6259420K viewsView on X
  • Aug 6, 20264.0x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/7 11:59迄にリポスト ➡当選者に即DM https://t.co/30ft4Wc81s

    19K34K6157391K viewsView on X
  • Aug 11, 20263.8x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/12 16:59〆) ➡当選者に即DM https://t.co/GrcNSWmfXJ

    12K14K1.0K23K1.3M viewsView on X
  • Aug 7, 20263.7x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/8 11:59迄にリポスト ➡当選者に即DM https://t.co/0UOeWyNKvR

    18K32K5551344K viewsView on X
  • Aug 8, 20263.6x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/9 11:59迄にリポスト ➡当選者に即DM https://t.co/51f7SUSNPt

    17K32K4361359K viewsView on X
  • Aug 9, 20263.6x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/9 23:59迄にリポスト ➡当選者に即DM https://t.co/667LEgA5kz

    16K31K5352372K viewsView on X
  • Aug 12, 20263.4x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/13 16:59〆) ➡当選者に即DM https://t.co/Uz2DljiSfS

    11K13K88621K1.1M viewsView on X
  • Aug 13, 20263.1x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/14 16:59〆) ➡当選者に即DM https://t.co/D3q3mhmlv3

    9.6K12K76619K999K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#カルビー大収穫祭2026#snowman#カルビールビープログラム#カルビー新商品#口の中がカルビ祭りキャンペーン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 13K interactions against 1.5M followers, an engagement rate of 0.866%. Measured over 69 original posts, its engagement rate beats 99% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 206K times each, and 6.46% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 69 posts sampled, 97% carry an image or video, 72% are part of a thread and 13% link out. The account's strongest tracked post pulled 60K interactions, about 4.5x its own typical post. Recurring topics include #カルビー大収穫祭2026, #snowman, #カルビールビープログラム.

What is カルビーPR部公式's engagement rate on X?
カルビーPR部公式 (@calbee_PR) has an engagement rate of 0.866%, based on the median interactions across 69 original posts from the last 30 days against 1,533,924 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.866%, カルビーPR部公式 sits above the 75th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @calbee_PR have real engagement?
Its engagement rate beats 99% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @calbee_PR post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 5.33 posts per day across the measured window.

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