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El 13 engagement report

@canal13 - 2.4M followers on X

Measured over 105 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 2.4M followers
Per impression
0.091%
7.7K views on a typical post
Reach
0.32%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
4.07/day
active 43% of days
Peak time
04:00 UTC
Thursday

A typical post picks up 7 interactions against 2.4M followers, an engagement rate of 0%. Measured over 105 original posts, its engagement rate beats 9% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.091% of those impressions turn into an interaction. That is about 0.321% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 105 posts sampled, 98% carry an image or video and 23% link out. The account's strongest tracked post pulled 402 interactions, about 57x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.

Measured over 105 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #el13, #teletrececentral, #vecinosallímite.

Compared with accounts its own size

El 13's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, El 13 sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202657x their median

    ¡Gala se fue de Qatar! 😱💔 ¿Se enteró que Luis Jiménez le fue infiel con Coté López? #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/lgklLVzD5P

    3481832493K viewsView on X
  • Aug 20, 202647x their median

    El reclamo del alcalde Mario Desbordes en términos de seguridad para Santiago 😠 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/pXXF7jieKZ

    2308311220K viewsView on X
  • Aug 13, 202646x their median

    Ante los graves hechos publicados por https://t.co/HOJ9rOxDTE que vinculan a Camilo Huerta, participante del reality show "Vecinos al límite", con una investigación en curso liderada por la Fiscalía Regional de Aysén y OS-7 de Carabineros, Canal 13 aclara que el programa - actualmente en emisión-  se encuentra íntegramente grabado. Su aparición en pantalla responde única y exclusivamente a que las grabaciones finalizaron con anterioridad a que se dieran a conocer estos hechos. Camilo Huerta no es rostro de nuestra estación televisiva y su vínculo se limitó a su participación como concursante del reality. Como medio de comunicación, condenamos de manera categórica cualquier acto ilícito y conducta que vulnere la ley, especialmente aquellos delitos de la gravedad de los que hoy se le imputan.

    17760731363K viewsView on X
  • Aug 14, 202641x their median

    ¡Camilo Huerta en problemas! Decretan orden de arresto en su contra. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/rKWus5537W

    2053643242K viewsView on X
  • Aug 20, 202638x their median

    EXCLUSIVO | ¡Gala quebró en llanto tras su llegada a Chile! 💔😢 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/1IKBqLKy4L

    2241127352K viewsView on X
  • Aug 20, 202637x their median

    ¿Por qué Cote López se fue a Qatar? 🤔 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/E59Ymm2zhz

    2201922147K viewsView on X
  • Aug 14, 202629x their median

    ¡Por mal uso de auto fiscal! Natalia Duco salió del Ministerio del Deporte. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/K7ajPG2fdS

    1622617136K viewsView on X
  • Aug 19, 202624x their median

    "Me parece muy parecido..."🧐La opinión de Pame sobre supuesto quiebre de Gala con Luis Jiménez 💔 #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/hhHQmxhA49

    141918256K viewsView on X
  • Aug 19, 202619x their median

    "Yo le advertí a Coté" 😱 Pame se va de tarro sobre polémica entre Mago Jiménez y Gala 💔 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/FnIhohjf7l

    11959032K viewsView on X
  • Aug 27, 202612x their median

    💖 ¡Hasta pronto, Pame! Hoy Pamela Díaz se despidió de la conducción de “Hay que decirlo”, cerrando un capítulo que comenzó el 5 de agosto de 2024 y que durante más de dos años llenó las tardes del 13 de humor, espontaneidad y mucha entretención. Junto a Nacho Gutiérrez y un gran equipo, “La Fiera” dejó su sello y momentos inolvidables, pero esto no es un adiós definitivo: Pamela continúa ligada al 13 para asumir nuevos desafíos y proyectos que muy pronto conoceremos. ✨ Te deseamos el mayor de los éxitos en esta nueva etapa, Pame. ❤️ ¡Gracias por tantas risas y por ser siempre tú!

    44635124K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#el13#teletrececentral#vecinosallímite#tudia13#hayquedecirlo13

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 2.4M followers, an engagement rate of 0%. Measured over 105 original posts, its engagement rate beats 9% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.091% of those impressions turn into an interaction. That is about 0.321% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 105 posts sampled, 98% carry an image or video and 23% link out. The account's strongest tracked post pulled 402 interactions, about 57x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.

What is El 13's engagement rate on X?
El 13 (@canal13) has an engagement rate of 0%, based on the median interactions across 105 original posts from the last 30 days against 2,406,034 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, El 13 sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @canal13 have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @canal13 post?
Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 4.07 posts per day across the measured window.

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