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CartaCapital engagement report

@cartacapital - 1.8M followers on X

Measured over 317 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.8M followers
Per impression
0.442%
2.0K views on a typical post
Reach
0.11%
of its followers see a post
Typical post
9
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
10.6/day
active 47% of days
Peak time
20:00 UTC
Tuesday

A typical post picks up 9 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 317 original posts, its engagement rate beats 13% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.442% of those impressions turn into an interaction. That is about 0.113% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 317 posts sampled, 100% link out. The account's strongest tracked post pulled 1.2K interactions, about 139x its own typical post.

Measured over 317 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

CartaCapital's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CartaCapital sits below the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 30, 2026139x their median

    Kakay: Flávio Bolsonaro oscilou entre a mentira e a ignorância na Globo https://t.co/OF2O4a3zUM

    1.0K19136310K viewsView on X
  • Aug 29, 2026138x their median

    Só no Brasil a extrema-direita defendeu as tarifas de Trump, diz analista político dos EUA https://t.co/Yxz4rk7ekY

    938282101110.0K viewsView on X
  • Aug 31, 2026135x their median

    Lula tem quase 10 pontos de vantagem para Flávio Bolsonaro no 1º turno, indica AtlasIntel https://t.co/fuzkmfyxYC

    9971605149.9K viewsView on X
  • Aug 21, 2026106x their median

    Moraes manda cassar aposentadoria de Silvinei Vasques O ex-diretor da Polícia Rodoviária Federal foi um dos condenados na trama golpista https://t.co/M8MPKBhM8Y

    8201181647.7K viewsView on X
  • Aug 29, 202677x their median

    Campanha lulista vai expor ‘biografia não-autorizada’ de Flávio Bolsonaro https://t.co/Z89DWhCIJe

    615738012K viewsView on X
  • Aug 23, 202675x their median

    Dino determina nulidade de emendas decididas por dirigentes partidários e ex-parlamentares O ministro abriu investigação sobre o tema após Valdemar da Costa Neto, do PL, afirmar que ele e outros líderes de legendas indicam recursos mesmo sem mandato https://t.co/CjOU8s4Llk

    533138335.3K viewsView on X
  • Aug 23, 202673x their median

    ‘Record’ mostra entrevista exclusiva de Lula na hora do debate na ‘Band’ Na sabatina, que já foi gravada, o presidente defende as investigações sobre o filho Fábio Luís, o Lulinha https://t.co/6GP7Xqkgu3

    548101516.8K viewsView on X
  • Aug 31, 202662x their median

    Atlas: 67% têm imagem negativa de Renan Santos, pior resultado entre presidenciáveis https://t.co/Tn3dNKwn17

    47420283944K viewsView on X
  • Aug 31, 202660x their median

    Pesquisa AtlasIntel: Lula venceria em todos os cenários de segundo turno https://t.co/TqJNsb98PS

    45771624.3K viewsView on X
  • Aug 29, 202657x their median

    Flávio se enrola e não explica escândalo ‘Dark Horse’ https://t.co/8UdExJeUew

    411782517.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 9 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 317 original posts, its engagement rate beats 13% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.442% of those impressions turn into an interaction. That is about 0.113% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 317 posts sampled, 100% link out. The account's strongest tracked post pulled 1.2K interactions, about 139x its own typical post.

What is CartaCapital's engagement rate on X?
CartaCapital (@cartacapital) has an engagement rate of 0.001%, based on the median interactions across 317 original posts from the last 30 days against 1,801,285 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CartaCapital sits below the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cartacapital have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cartacapital post?
Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 10.6 posts per day across the measured window.

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