CBIC engagement report
@cbic_india - 648K followers on X
Measured over 21 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 25 interactions against 648K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.164% of those impressions turn into an interaction. That is about 2.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video. The account's strongest tracked post pulled 64 interactions, about 2.6x its own typical post. Recurring topics include #independenceday, #80thindependenceday, #cbic.
Measured over 21 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #independenceday, #80thindependenceday, #cbic.
Compared with accounts its own size
CBIC's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, CBIC sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 1, 20262.6x their median
A delegation from Brazilian Customs visited India as part of the India–Brazil AEO-MRA Joint Validation Visit. Accompanied by officers of the Directorate of International Customs, the delegation visited the manufacturing facilities of OPPO Mobiles and Maruti Suzuki. 🇮🇳🤝🇧🇷 https://t.co/FozddnGw0U
- Jul 31, 20261.8x their median
Your GST & Customs Compliance, Builds the Nation! https://t.co/e1fDlbKrfx
- Aug 20, 20261.6x their median
Shri Yogendra Garg, Special Secretary, Government of India and Member (Customs), CBIC, held bilateral meetings with Commissioner General, Maldives Customs; Director General, Nepal Customs; Director General, Bhutan Customs; NBR Member, Bangladesh; and Additional Director General, Sri Lanka Customs on the sidelines of the SASEC Customs Sub-group Meeting. 👉The discussions focused on strengthening Customs cooperation, enhancing trade facilitation and sharing India’s experience in technology-driven Customs reforms. 👉India offered technical assistance to member countries for implementing initiatives such as ATITHI 2.0 and SWIFT 2.0, promoting regional integration and seamless cross-border trade.
- Aug 15, 20261.6x their median
🇮🇳 Happy 80th Independence Day! On this proud occasion, CBIC salutes the taxpayers, traders and MSMEs—the true architects of a Saksham and Swatantra Bharat. Together, let us continue to build a stronger, self-reliant and prosperous India. Jai Hind! 🇮🇳 #IndependenceDay2026 #ViksitBharat #NationFirst
- Aug 20, 20261.5x their median
A delegation from the Office of the Narcotics Control Board (ONCB), Thailand 🇹🇭, visited Central Revenues Control Laboratory (CRCL), CBIC, New Delhi 🇮🇳 today. The Director, CRCL, CBIC, apprised the delegation of CRCL’s mandate, laboratory network and role in Customs enforcement and interdiction of NDPS. CRCL showcased its drug-testing capabilities and analytical expertise, facilitating exchange of best practices and paving the way for future cooperation and capacity building
- Aug 20, 2026
Shri Yogendra Garg, Special Secretary, Government of India and Member (Customs), CBIC, led the Indian delegation at the 14th South Asia Subregional Economic Cooperation (SASEC) Customs Sub-group Meeting held in Malé from 18–20 August 2026. 👉India highlighted the significant Customs reforms introduced through the Union Budget 2026, aimed at facilitating trade, enhancing efficiency and strengthening compliance. 👉The Indian delegation shared key reform initiatives and exchanged best practices with participating SASEC member countries to promote greater regional Customs cooperation and trade facilitation.
- Aug 21, 2026
The BRICS Customs Experts & Heads of Administrations Meeting chaired by Shri Vivek Chaturvedi, Special Secretary, Government of India & Chairman, @cbic_india was successfully held in Chandigarh from 17–19 Aug. The Chair’s Report advances 4 pillars: Digitalisation, AEO, Enforcement & Capacity Building. 👉Members will now take forward the BRICS AEO Action Plan 2026, work towards annual Joint Customs Enforcement Operations, pursue secure data-exchange pilots, and deepen cooperation on digital initiatives & NII technology. 👉They also resolved to proceed with signing the BRICS Agreement on Cooperation & Mutual Administrative Assistance in Customs Matters—strengthening trade facilitation, border security & shared prosperity. #BRICS2026
- Aug 24, 2026
Customs officers never contact you via Call or Messages! https://t.co/cW9NchA6jB
- Aug 13, 2026
QRMP योजना के अंतर्गत आने वाले जीएसटी करदाता, कृपया ध्यान दे ! https://t.co/tgzCDv8PhX
- Aug 11, 2026
QRMP योजना के अंतर्गत न आने वाले जी.इस.टी. करदाता, कृपया ध्यान दे ! https://t.co/7o5gN90uUV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 25 interactions against 648K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.164% of those impressions turn into an interaction. That is about 2.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video. The account's strongest tracked post pulled 64 interactions, about 2.6x its own typical post. Recurring topics include #independenceday, #80thindependenceday, #cbic.
- What is CBIC's engagement rate on X?
- CBIC (@cbic_india) has an engagement rate of 0.004%, based on the median interactions across 21 original posts from the last 30 days against 648,200 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, CBIC sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cbic_india have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cbic_india post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 1.83 posts per day across the measured window.