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CEPAL engagement report

@cepal_onu - 509K followers on X

Measured over 37 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 509K followers
Per impression
0.951%
2.4K views on a typical post
Reach
0.47%
of its followers see a post
Typical post
23
interactions (median)
Saved
0.083%
2 bookmarks on a typical post
Posting rate
1.83/day
active 27% of days
Peak time
18:00 UTC
Thursday

A typical post picks up 23 interactions against 509K followers, an engagement rate of 0.004%. Measured over 37 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.951% of those impressions turn into an interaction. That is about 0.475% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 97% carry an image or video, 8% are part of a thread and 70% link out. The account's strongest tracked post pulled 258 interactions, about 11x its own typical post. Recurring topics include #cepal, #edificiocepal60, #repúblicadominicana.

Measured over 37 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #cepal, #edificiocepal60, #repúblicadominicana.

Compared with accounts its own size

CEPAL's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, CEPAL sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202611x their median

    Pensando el futuro de América Latina Este es un trabajo de la @cepal_onu con mucha información, análisis y propuestas. Un aporte valioso a la discusión sobre el desarrollo en un nuevo contexto geopolítico y geoeconómico. Descarga: https://t.co/W9QUGoyle3 https://t.co/OfNK2X8H8Y

    193631166K viewsView on X
  • Aug 23, 20266.7x their median

    ✨INFORME ANUAL DE LA CEPAL Organismo de la @ONU_es lanzó hace pocos días su nueva publicación 𝐄𝐬𝐭𝐮𝐝𝐢𝐨 𝐄𝐜𝐨𝐧𝐨́𝐦𝐢𝐜𝐨 𝐝𝐞 𝐀𝐦𝐞́𝐫𝐢𝐜𝐚 𝐋𝐚𝐭𝐢𝐧𝐚 𝐲 𝐞𝐥 𝐂𝐚𝐫𝐢𝐛𝐞 𝟐𝟎𝟐𝟔, en donde analiza el desempeño económico regional en 2025 y durante los primeros meses de 2026, así como los factores externos e internos que condicionan las perspectivas de crecimiento, además de entregar nuevas proyecciones para los países de la región en 2026 y 2027. Según la #CEPAL la economía regional crecería un 2,2% en el presente año y 2,5% en el próximo. De confirmarse estas proyecciones, #AméricaLatina y el #Caribe completaría cinco años con un crecimiento promedio cercano al 2,3%, una tasa insuficiente para cerrar las brechas de desarrollo. Descarga el informe 📔 https://t.co/sf73iLY95P Comunicado de prensa, fotos y video 🗞️ https://t.co/zDJMQ5yrOR

    9259138.0K viewsView on X
  • Aug 20, 20264.7x their median

    #AméricaLatina y el #Caribe completaría hacia 2027 cinco años con un crecimiento promedio cercano al 2,3%, una tasa insuficiente para elevar de manera sostenida el ingreso por habitante, cerrar las brechas de desarrollo y ampliar significativamente los espacios de política. Así lo señaló hoy la #CEPAL en su informe anual 𝐄𝐬𝐭𝐮𝐝𝐢𝐨 𝐄𝐜𝐨𝐧𝐨́𝐦𝐢𝐜𝐨 𝐝𝐞 𝐀𝐦𝐞́𝐫𝐢𝐜𝐚 𝐋𝐚𝐭𝐢𝐧𝐚 𝐲 𝐞𝐥 𝐂𝐚𝐫𝐢𝐛𝐞 𝟐𝟎𝟐𝟔. ¿Cuánto crecerá tu país este año y el próximo? Mira las proyecciones ⤵️ Accede al informe completo en 📔 https://t.co/sf73iLY95P Más detalles 🗞️ https://t.co/zDJMQ5yrOR

    5947106.5K viewsView on X
  • Aug 25, 20263.1x their median

    📢 ¡No te lo pierdas! Seminario: Integridad pública, Estado abierto y confianza ciudadana. Una agenda renovada para América Latina 🗓️Jueves 27 de agosto, 2026 ⏰9:00 a 13:00 horas (Chile, GMT -3) Organizan: #CEPAL junto a la Red de Integridad y Estado Abierto (RIEA) de Chile 🔴 Síguelo en vivo 👉 https://t.co/mNnuGpGIk4 📑 Revisa el programa 👉 https://t.co/6NWUZFf81t

    4522224.3K viewsView on X
  • Aug 21, 20262.7x their median

    🛑Los matrimonios y uniones infantiles, tempranos y forzados son una práctica nociva, vulneran los derechos de niñas y adolescentes y profundizan las desigualdades de género. 📚Nueva publicación de la @cepal_onu y @unfpa_lac reúne evidencia sobre su persistencia y sus vínculos con la pobreza, la interrupción de las trayectorias educativas, el embarazo adolescente, la sobrecarga de trabajo de cuidados no remunerado y la violencia de género. 📍El documento propone cómo fortalecer políticas públicas integrales, intersectoriales y con enfoque territorial, de género e interseccional, capaces de acompañar las trayectorias de vida y garantizar los derechos de niñas y adolescentes en toda su diversidad. En el marco de la Década de Acción establecida en el #CompromisoDeTlatelolco, avanzar en la prevención y eliminación de estas prácticas es parte del camino hacia la #IgualdadSustantiva y la #SociedadDelCuidado. Disponible en 🔗https://t.co/ebhiwA0e52

    2735002.6K viewsView on X
  • Aug 26, 20262.5x their median

    🔴EN VIVO 👉 https://t.co/4JRzmYlaMg Destacados panelistas comentan ahora el informe “Rupturas y oportunidades: propuestas para que América Latina y el Caribe prospere en la nueva geopolítica” presentado hoy en México 🇲🇽. Participan: 🔸@RaquelSerur3, Subsecretaria para América Latina y el Caribe @SRE_mx 🇲🇽 🔸Ana Covarrubias Velasco, Presidenta @elcolmex 🔸@esquivelgerardo, Profesor @elcolmex y @UNAM_MX 🔸Rolando Cordera Campos, Coordinador del Seminario Universitario de la Cuestión Social @UNAM_MX 🔸Beatriz Paredes Rangel, Diplomática y Presidenta del Consejo Técnico de la Confederación Nacional Campesina.

    3819012.7K viewsView on X
  • Aug 26, 20262.5x their median

    Presentación del informe “Rupturas y oportunidades” https://t.co/iQWjOGSMQ4

    3717124.5K viewsView on X
  • Aug 26, 20262.0x their median

    🔹🔹🔹HOY🔹🔹🔹 Súmate a la transmisión en vivo del lanzamiento en #México 🇲🇽 del informe Rupturas y oportunidades: propuestas para que América Latina y el Caribe prospere en la nueva geopolítica, elaborado por la Comisión de la #CEPAL sobre Geopolítica, Globalización y Desarrollo. Participará el Secretario Ejecutivo @JoseMSalazarX. 🟠https://t.co/hcrS2KA5LB 🕛12:00 🇲🇽 14:00 🇨🇱 🔗Más información 👉https://t.co/KiR9UT9Nvi #ComisiónGeopolítica #RupturasyOportunidades #Geopolítica #CooperaciónRegional

    2918003.0K viewsView on X
  • Aug 26, 20261.9x their median

    🗨️Hemos dicho que los países de la región necesitan desarrollar músculo geopolítico, pero ese músculo requiere también cerebro: inteligencia geopolítica y capacidad de desplegarla, dijo Leonardo Lomelí, Rector de la @UNAM_MX y miembro de la Comisión de la #CEPAL sobre Geopolítica, Globalización y Desarrollo para América Latina y el Caribe. “Las universidades públicas tenemos una responsabilidad especial de contribuir al análisis de los grandes desafíos de nuestro tiempo y de aportar una mirada de largo plazo sobre los caminos posibles para nuestras sociedades. Por eso concluyo con un llamado particular a la academia, y en especial a las instituciones académicas públicas, a estimular este debate en los próximos meses y para los próximos años”, dijo el #RectorLomelí en el lanzamiento en #México 🇲🇽 del informe 𝑹𝒖𝒑𝒕𝒖𝒓𝒂𝒔 𝒚 𝒐𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒅𝒂𝒅𝒆𝒔: 𝑷𝒓𝒐𝒑𝒖𝒆𝒔𝒕𝒂𝒔 𝒑𝒂𝒓𝒂 𝒒𝒖𝒆 𝑨𝒎𝒆́𝒓𝒊𝒄𝒂 𝑳𝒂𝒕𝒊𝒏𝒂 𝒚 𝒆𝒍 𝑪𝒂𝒓𝒊𝒃𝒆 𝒑𝒓𝒐𝒔𝒑𝒆𝒓𝒆 𝒆𝒏 𝒍𝒂 𝒏𝒖𝒆𝒗𝒂 𝒆𝒓𝒂 𝒈𝒆𝒐𝒑𝒐𝒍𝒊́𝒕𝒊𝒄𝒂. #ComisiónGeoPolítica #RupturasyOportunidades #Geopolítica #CooperaciónRegional

    2519002.4K viewsView on X
  • Aug 26, 20261.9x their median

    📌 ¡Anota la fecha! 🗓️Lunes 31 de agosto, 2026 ⏰14:30 – 18:00 (GMT -3) 📍Montevideo 🇺🇾 ¿Cómo innovar en el Estado para enfrentar problemas cada vez más complejos, interdependientes e inciertos? Participa en este seminario que explora la innovación pública no como mejora instrumental, sino como una capacidad transformadora orientada a comprender la complejidad, imaginar futuros alternativos, diseñar políticas adaptativas e implementar con aprendizaje continuo. · Inscripción: https://t.co/rO4HGeypHQ · Cupos limitados · Plazo de registro: hasta el 28 de agosto de 2026 #InnovaciónPública #ODS

    2914013.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cepal#edificiocepal60#repúblicadominicana#multilateralismo#méxico

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 23 interactions against 509K followers, an engagement rate of 0.004%. Measured over 37 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.951% of those impressions turn into an interaction. That is about 0.475% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 97% carry an image or video, 8% are part of a thread and 70% link out. The account's strongest tracked post pulled 258 interactions, about 11x its own typical post. Recurring topics include #cepal, #edificiocepal60, #repúblicadominicana.

What is CEPAL's engagement rate on X?
CEPAL (@cepal_onu) has an engagement rate of 0.004%, based on the median interactions across 37 original posts from the last 30 days against 509,347 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, CEPAL sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cepal_onu have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cepal_onu post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 1.83 posts per day across the measured window.

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