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ちいかわグッズ公式 engagement report

@chiikawa_kouhou - 945K followers on X

Measured over 48 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Top quarter for its size
Per follower
0.238%
of 945K followers
Per impression
1.08%
207K views on a typical post
Reach
22.0%
of its followers see a post
Typical post
2.2K
interactions (median)
Saved
0.118%
244 bookmarks on a typical post
Posting rate
4.27/day
active 43% of days
Peak time
03:00 UTC
Thursday

A typical post picks up 2.2K interactions against 945K followers, an engagement rate of 0.238%. Measured over 48 original posts, its engagement rate beats 85% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.08% of those impressions turn into an interaction. That is about 21.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video and 75% link out. The account's strongest tracked post pulled 38K interactions, about 17x its own typical post. Recurring topics include #ちいかわ, #映画ちいかわ, #ちいかわレストラン.

Measured over 48 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #ちいかわ, #映画ちいかわ, #ちいかわレストラン.

Compared with accounts its own size

ちいかわグッズ公式's engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.238%, ちいかわグッズ公式 sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202617x their median

    📣8月カプセルトイ新情報! #映画ちいかわ 人魚の島のひみつ トートバッグが登場🏝️ A4サイズがぴったり入る セイレーン編のワンシーンを デザインしたトートバッグ🎬 コンパクトにたためる 持ち運びに便利なポケットつき✨ 全5種 1回500円 🌺詳細🌺 https://t.co/OieUJb2IgU #カプセルトイ https://t.co/zxksf8nYqE

    31K6.1K301.6K1.5M viewsView on X
  • Aug 26, 202615x their median

    \新商品/ 『びっくらたまご ちいかわ リボンなみんな』 色とりどりのリボンを身につけたちいかわたちがびっくらたまごに🎀 ラメ入りの入浴剤でキラキラしたお湯になるよ✨ 全8種ラインナップ! 9月中旬頃より ちいかわマーケット、ちいかわらんど、全国のドラッグストア、量販店などにて発売🙌 🔍詳細はこちら https://t.co/LGNDbMSmnr #ちいかわ

    30K3.5K101.1K1.1M viewsView on X
  • Aug 25, 202611x their median

    \新商品/ ファッションセンターしまむらから 「ちいかわ」のアイテムが登場✨ 8月26日(水)より 全国のファッションセンターしまむら、 しまむらパーク(オンラインストア)では同日17時より発売🙌 ※しまむらパーク(オンラインストア)限定アイテムは、状況により店舗へ入荷する場合があります。 🔍しまむら一部店舗はこちら https://t.co/fadigcGn6Q 🔍しまむらパーク(オンラインストア)はこちら https://t.co/nwIjBQjG1Y #しまむら #ちいかわ

    20K3.4K531.0K2.4M viewsView on X
  • Aug 20, 202611x their median

    / ✨🍫26年11月 発売決定🍫🎂 『 チョコサプ ちいかわ2 』 \ 「チョコサプ」シリーズより、ちいかわの第2弾が登場! ツートンカラーのカプセル型準チョコレート菓子の中には、 ちいかわたちのフィギュアが入っています! ラインナップは全14種♪ 詳細は⇒https://t.co/t4f61w1BFu #ちいかわ https://t.co/H6NxKiYxOf

    18K4.6K301.2K1.3M viewsView on X
  • Aug 20, 20268.2x their median

    🚩ちいかわパークが 🔍もっと楽しくなるヒント パークに、むちゃうマンが登場することも✨ 一緒に写真を撮れるチャンスがくるかも📷 ※登場回数や時間帯などは日によって異なります。あらかじめご了承ください。 #ちいかわ #ちいかわパーク #Chiikawapark #ちいかわパーク1周年 https://t.co/yLJsrBFb8R

    16K1.5K13508656K viewsView on X
  • Aug 18, 20267.4x their median

    / #ちいかわ より ラッコ超BIGぬいぐるみが プライズで登場! \ 憧れの上位ランカー「ラッコ」が 約45cmのBIGサイズに✨ 背中の剣にも注目です🗡️ 8月下旬より全国のアミューズメント施設にて 順次展開予定 🌱詳細はこちら🌱 https://t.co/el9AMdMlkP #プライズ https://t.co/kNf6jFl86p

    12K2.9K251.6K806K viewsView on X
  • Aug 20, 20267.3x their median

    \ちいかわPOP UP STORE/ 『ちいかわPOP UP STORE』 大阪府での開催が決定しました! 💫会場  あべのハルカス近鉄本店 ウイング館4階第2催会場 💫開催期間  2026年9月3日(木)~2026年9月14日(月) 🔍詳しくはこちら  https://t.co/jtyyPlQlmP #ちいかわ https://t.co/TE1irISx1q

    13K2.4K11532758K viewsView on X
  • Aug 18, 20265.9x their median

    📣8月カプセルトイ新情報! #映画ちいかわ 人魚の島のひみつ ダイカットポーチがもうすぐ登場✨ 詳細は後日お知らせします🏝️ #カプセルトイ https://t.co/ZjnbsJUAZf

    11K1.6K5354650K viewsView on X
  • Aug 19, 20264.2x their median

    🍼Chiikawa Baby🍼 『Chiikawa Baby POP UP SHOP』 埼玉県での開催が決定しました🌟 📍会場  JR大宮駅 改札外 西口イベントスペース 🗓️開催期間  2026年9月2日(水)〜2026年9月9日(水) 🔍詳細はこちら  https://t.co/9s1BSOiH1R #ちいかわ #ChiikawaBaby https://t.co/dikmYm7Jmo

    7.6K1.1K9618684K viewsView on X
  • Aug 21, 20263.3x their median

    🧾レシート応募キャンペーン!🧾 ちいかわコラボキャンペーン期間中の 合計3,000円(税込)以上の お会計レシートで1回応募! 抽選でくら寿司の制服を着たオリジナルイラストのちいかわたちのオリジナルショートエプロンがくら寿司の50名様に当たる🎁✨ 軽やかで動きやすいショート丈はお仕事・家事・DIYにもぴったり! 応募締切:9月30日(水)まで 詳しくは ➡https://t.co/Cz8aJwJQ41

    6.1K1.2K13106728K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ちいかわ#映画ちいかわ#ちいかわレストラン#ちいかわマーケット#ちいぽけ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.2K interactions against 945K followers, an engagement rate of 0.238%. Measured over 48 original posts, its engagement rate beats 85% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.08% of those impressions turn into an interaction. That is about 21.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video and 75% link out. The account's strongest tracked post pulled 38K interactions, about 17x its own typical post. Recurring topics include #ちいかわ, #映画ちいかわ, #ちいかわレストラン.

What is ちいかわグッズ公式's engagement rate on X?
ちいかわグッズ公式 (@chiikawa_kouhou) has an engagement rate of 0.238%, based on the median interactions across 48 original posts from the last 30 days against 944,936 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.238%, ちいかわグッズ公式 sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @chiikawa_kouhou have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @chiikawa_kouhou post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 4.27 posts per day across the measured window.

Keep going

ちいかわグッズ公式 (@chiikawa_kouhou) Engagement Rate - 0.238% | PlayerSells