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Cult of the Lamb engagement report

@cultofthelamb - 618K followers on X

Measured over 10 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Top 10% for its size
Per follower
1.19%
of 618K followers
Per impression
7.44%
99K views on a typical post
Reach
16.0%
of its followers see a post
Typical post
7.4K
interactions (median)
Saved
0.269%
266 bookmarks on a typical post
Posting rate
2.07/day
active 47% of days
Peak time
09:00 UTC
Friday

A typical post picks up 7.4K interactions against 618K followers, an engagement rate of 1.19%. Measured over 10 original posts, its engagement rate beats 97% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 99K times each, and 7.44% of those impressions turn into an interaction. That is about 16.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video, 10% are part of a thread and 10% link out. The account's strongest tracked post pulled 27K interactions, about 3.7x its own typical post. Recurring topics include #cultofthelamb, #cultofthelambfanart, #cotl.

Measured over 10 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #cultofthelamb, #cultofthelambfanart, #cotl.

Compared with accounts its own size

Cult of the Lamb's engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 96% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.19%, Cult of the Lamb sits above the 75th percentile of the 37,582 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 20263.7x their median

    our definitive edition is here... and there's not a download code in sight. delicious https://t.co/qMlquiUtaG

    25K1.8K35990421K viewsView on X
  • Aug 24, 20262.9x their median

    The FDA has announced a nationwide recall of Bowl of Poop, stating that the dish is 'made of poop' and 'might have poop in it'. https://t.co/x9YMtqABNz

    19K1.7K10035254K viewsView on X
  • Jan 22, 20261.8x their median

    ❄️🏔️ WOOLHAVEN IS OUT NOW 🏔️❄️ Winter has come. A long-forgotten deity stirs beneath the ice. ✨Bigger than the base game at launch, Woolhaven brings: 📜 New lore & regions 👹 New enemies & bosses 🐑 Followers, NPCs & decorations 🏠 A huge base expansion …and much more. https://t.co/xhH6LrGTAW

    11K1.8K2292331.1M viewsView on X
  • Aug 21, 20261.6x their median

    i love this 3D model of The Lamb so much. they look very chewable and squeaky. like Polly Pocket clothes https://t.co/r0NtINVEEX

    11K6765112117K viewsView on X
  • Aug 11, 20261.5x their median

    We are four years old. We are the youngest game ever. We are also having a big birthday sale on Steam and consoles to celebrate. Praise the Lamb. New birthday art from the amazing @carlesdalmauart https://t.co/Qf9oxKPMD2

    9.8K1.4K5934107K viewsView on X
  • Aug 7, 2026

    What is next for Cult of the Lamb? Will there be a Cult of the Lamb 2? What is Massive Monster working on next? What is Plimbo studying at college? https://t.co/eyUjypfRO0

    9.8K86713025216K viewsView on X
  • Aug 11, 2026

    I'M FOUR!!!!!!!!!

    3.6K2131061591K viewsView on X
  • Aug 18, 2026

    going on a field trip :) https://t.co/wh3W2wjQji

    2.5K1099037K viewsView on X
  • Aug 5, 2026

    it's time for this week's Woolhaven Art Wednesdays.. or WAW for short! this week's WAW prompt is the Cool Rancher BARAQ! https://t.co/cqXMPI2zZt

    612358035K viewsView on X
  • Aug 14, 2026

    Cult of the Lamb: The Board Game is in the FINAL HOURS on Kickstarter. It's already reached a metric butt-tonne of the stretch goals, meaning the board game is juicier than previously imagined. Delicious. You've still got time to secure yours: https://t.co/n44de2D7vb https://t.co/GmpFFf9dK0

    5213013137K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cultofthelamb#cultofthelambfanart#cotl#cultofothelambfanart#4yearscultofthelamb

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7.4K interactions against 618K followers, an engagement rate of 1.19%. Measured over 10 original posts, its engagement rate beats 97% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 99K times each, and 7.44% of those impressions turn into an interaction. That is about 16.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video, 10% are part of a thread and 10% link out. The account's strongest tracked post pulled 27K interactions, about 3.7x its own typical post. Recurring topics include #cultofthelamb, #cultofthelambfanart, #cotl.

What is Cult of the Lamb's engagement rate on X?
Cult of the Lamb (@cultofthelamb) has an engagement rate of 1.19%, based on the median interactions across 10 original posts from the last 30 days against 618,396 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.19%, Cult of the Lamb sits above the 75th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cultofthelamb have real engagement?
Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cultofthelamb post?
Most posts go out around 09:00 UTC, and Friday is its busiest day, at roughly 2.07 posts per day across the measured window.

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