Dallas Mavericks engagement report
@dallasmavs - 2.2M followers on X
Measured over 75 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 286 interactions against 2.2M followers, an engagement rate of 0.013%. Measured over 75 original posts, its engagement rate beats 50% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 0.626% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 75 posts sampled, 99% carry an image or video, 31% are part of a thread and 12% link out. The account's strongest tracked post pulled 9.5K interactions, about 33x its own typical post. Recurring topics include #mffl, #nationaldogday, #wallpaperwednesday.
Measured over 75 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mffl, #nationaldogday, #wallpaperwednesday.
Compared with accounts its own size
Dallas Mavericks's engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, Dallas Mavericks sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 9, 202633x their median
A basketball innovator. A Mavericks legend. An impact that will never be forgotten. We mourn the passing of former Mavericks head coach Don Nelson and celebrate a life that left an incredible mark on our franchise and the game of basketball. Rest in peace, Nellie. #MFFL https://t.co/BcLDKkIEO7
- Aug 11, 202620x their median
BREAKING: The 1-of-1 Cooper Flagg Rookie Debut Patch Autograph card has just been found in Rhode Island. 📸: RhodyBreakers https://t.co/2WuB4xn8zq
- Aug 26, 202616x their median
Ready to get to work. Welcome to Dallas, Tarik 🙌 #MFFL https://t.co/tuPbHFlkhX
- Aug 21, 20268.3x their median
Everyone watches women’s sports!!! 💙🪽🏀 @dallaswings // #MFFL https://t.co/NGatD4otM9
- Aug 26, 20267.1x their median
Thank you, B Will 🫶 #MFFL https://t.co/Oa6EaIbw3z
- Aug 9, 20265.8x their median
“Don Nelson was one of the driving forces of a basketball era that shaped us. He saw the game differently, challenged convention and trusted his instincts. That influence went far beyond the teams he coached. He certainly influences the way I see the game. Nellie’s impact on basketball, on the Mavericks and on so many of us who came through the game during that time is extraordinary. My thoughts are with the entire Nelson family.” -Masai Ujiri
- Aug 12, 20265.1x their median
Home cookin’ w/ @Cooper_Flagg in Maine 📍 #MFFL https://t.co/n9Mj0QDkCp
- Aug 13, 20264.8x their median
2026-27 schedule? Here 🙋♀️🙋♂️ @Ticketmaster // #MFFL https://t.co/JX8umoe62J
- Aug 27, 20264.5x their median
Back in the gym with the fellas 😤 #MFFL https://t.co/h4JJH15vBj
- Aug 13, 20264.0x their median
Nothin’ better than hometown hoops 😤 #MFFL https://t.co/ikNMxeGIwK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 286 interactions against 2.2M followers, an engagement rate of 0.013%. Measured over 75 original posts, its engagement rate beats 50% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 0.626% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 75 posts sampled, 99% carry an image or video, 31% are part of a thread and 12% link out. The account's strongest tracked post pulled 9.5K interactions, about 33x its own typical post. Recurring topics include #mffl, #nationaldogday, #wallpaperwednesday.
- What is Dallas Mavericks's engagement rate on X?
- Dallas Mavericks (@dallasmavs) has an engagement rate of 0.013%, based on the median interactions across 75 original posts from the last 30 days against 2,214,200 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, Dallas Mavericks sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dallasmavs have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @dallasmavs post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 4.03 posts per day across the measured window.