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Daniela Mercury engagement report

@danielamercury - 820K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.064%
of 820K followers
Per impression
5.54%
9.5K views on a typical post
Reach
1.16%
of its followers see a post
Typical post
528
interactions (median)
Saved
0.021%
2 bookmarks on a typical post
Posting rate
2.3/day
active 73% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 528 interactions against 820K followers, an engagement rate of 0.064%. Measured over 21 original posts, its engagement rate beats 66% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.5K times each, and 5.54% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 90% carry an image or video and 10% link out. The account's strongest tracked post pulled 92K interactions, about 173x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #rubenrada.

Compared with accounts its own size

Daniela Mercury's engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 93% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.064%, Daniela Mercury sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 26, 2026173x their median

    Pode aumentar o som que a hora chegou! 🎧🎶🔈 O Rap do Silva já está disponível para você escutar, compartilhar e baixar! https://t.co/uQoT5K07YE

    74K14K1.7K2.2K3.8M viewsView on X
  • Aug 14, 202699x their median

    🚨 VITÓRIA! O Senado finalmente destravou a PEC do FIM da Escala 6x1! E isso só é possível graças aos meses de luta e mobilização, nas ruas, nas redes e no Congresso, do @Movimento_VAT, do @RickAzzevedo, do meu mandato, do Governo @LulaOficial, das centrais sindicais, dos movimentos sociais, da comunidade LGBTQIA+ e até dos fãs-clubes de divas pop e do k-pop. Foi uma verdadeira guerra contra os interesses da direita, dos patrões, dos bilionários e de parlamentares como Flávio Bolsonaro, que pregam a “negociação com o patrão” ao invés do direito ao descanso do trabalhador. E essa luta ainda não acabou! A CCJ é só mais um passo necessário pra que a PEC seja aprovada no Plenário do Senado. Mas sabemos que, perante a força do povo trabalhador desse país, essa escala está com as horas contadas!

    43K8.8K575241995K viewsView on X
  • Aug 26, 202615x their median

    El Negro, el Rey de Uruguay, el Rey de nuestro corazón. Uno de los músicos más importantes del mundo, y sin duda el de mejor humor. El gran amigo de la pareja Mercury en América Latina. El hombre del candombe, mi inspiración de vida y quien mejor dominaba el *swing*. Rada, no era el momento, no lo esperábamos. Qué tristeza tan enorme; ya te extraño profundamente. Qué bueno haberte visto este año. Nuestro abrazo más fuerte para Patricia y para todos tus amados hijos; tienen familia en Brasil. Siempre y PARA SIEMPRE Te amo, Rubén Rada. O Negro, o Rei do Uruguai, o Rei do nosso coração. Um dos músicos mais importantes do mundo, o mais bem humorado com certeza. O grande amigo do casal Mercury na America Latina. O homem do Candonble, minha inspiração de vida e o mais suingado. Rada, não era a hora, não estavamos esperando. Que tristeza enorme e já morta de saudade. Que bom que te vi esse ano. O nosso abraço mais apertado em Patricia e em todos os seus filhos amados. vocês têm familia no Brasil. Sempre e PARA SEMPRE. Te amo, Rubén Rada. #ripRubenRada #Uruguai

    7.1K742512681K viewsView on X
  • Aug 2, 202610x their median

    Fui confessar meu amor por ela: @Madonna! 🪩 https://t.co/4b93v2wulQ

    5.0K299554863K viewsView on X
  • Aug 16, 20265.3x their median

    Servindo cunt na gringa 💅🏼😎❤️‍🔥 https://t.co/FpyNBplrnW

    2.7K52231425K viewsView on X
  • Aug 21, 20265.3x their median

    +40 MIL pessoas em Cascais/PT! 🇵🇹❤️‍🔥 https://t.co/4uEfHWBkF5

    2.5K20170324K viewsView on X
  • Aug 4, 20264.6x their median

    AXÉ CLUBBER 🚛🪩 https://t.co/RmmHvNfV7u

    2.1K235589488K viewsView on X
  • Aug 15, 20263.5x their median

    Amor e Arte em Portugal. ❤️ https://t.co/0fvSRJKYIV

    1.8K3627518K viewsView on X
  • Aug 2, 20262.1x their median

    CARTA ABERTA À @danielamercury: Querida Daniela, estou amando te ver aclamar o “Confessions II” da Madonna e torcendo muito para que toda essa energia da pista de dança te inspire a, quem sabe, nos presentear com um “Carnaval Eletrônico II”. Muita coisa amadureceu na música eletrônica brasileira desde o início dos anos 00s, quando você entrou na avenida com DJs em cima de um trio e mudou - pra sempre - a história do Carnaval e a perspectiva do público brasileiro sobre a dance music. No começo desse ano eu fiz uma postagem que viralizou no Instagram e aqui no Twitter revivendo toda história daquele álbum, você republicou nas suas redes, e muita gente voltou a falar sobre o “Carnaval Eletrônico”. DJs do país inteiro resolveram tocar musicas como “Vou Batê Pá Tu”, com aquele berimbau incrível mesclado com D&B, a clássica “Maimbê Dandá”, “Preto E Branco” que é uma das minha favoritas. Enfim, o seu Carnaval Eletrônico voltou a vibrar em nossos corações como nunca antes. De certa forma fiquei feliz de ter contribuído com esse movimento a partir de uma postagem. Por isso, estou nesse momento usando da mesma ferramenta pra enviar essa mensagem de fã e pesquisador cultural. A cena eletrônica brasileira hoje está cheia de grandes talentos, especialmente na comunidade LGBTQIAPN+ e underground. A Madonna trabalhou com vários talentos internacionais dessa nova geração no Confessions II. Só alguém como você teria o tato perfeito para fortalecer ainda mais toda essa comunidade eletrônica nacional, que não fica devendo em nada pra nenhum gringo. Você é a nossa RAINHA. Pense com carinho! Agô lonan ✨

    963793219163K viewsView on X
  • Aug 18, 2026

    Glória sempre foi essa atriz extraordinária e referência. Lembro de assistir a muitas novelas com ela e ver o quanto ela preenchia toda tela. Admiração eterna. Vá em paz. ❤️ https://t.co/LxvazJTLG7

    71410616.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rubenrada

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 528 interactions against 820K followers, an engagement rate of 0.064%. Measured over 21 original posts, its engagement rate beats 66% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.5K times each, and 5.54% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 90% carry an image or video and 10% link out. The account's strongest tracked post pulled 92K interactions, about 173x its own typical post.

What is Daniela Mercury's engagement rate on X?
Daniela Mercury (@danielamercury) has an engagement rate of 0.064%, based on the median interactions across 21 original posts from the last 30 days against 819,668 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.064%, Daniela Mercury sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @danielamercury have real engagement?
Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @danielamercury post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 2.3 posts per day across the measured window.

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