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Darren Rovell engagement report

@darrenrovell - 1.8M followers on X

Measured over 129 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 1.8M followers
Per impression
0.175%
59K views on a typical post
Reach
3.18%
of its followers see a post
Typical post
103
interactions (median)
Saved
0.014%
8 bookmarks on a typical post
Posting rate
6.27/day
active 57% of days
Peak time
01:00 UTC
Monday

A typical post picks up 103 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 129 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.175% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 129 posts sampled, 85% carry an image or video and 5% link out. The account's strongest tracked post pulled 51K interactions, about 500x its own typical post. Recurring topics include #partner, #cardinals, #leverage.

Measured over 129 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #partner, #cardinals, #leverage.

Compared with accounts its own size

Darren Rovell's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Darren Rovell sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 18, 2026500x their median

    Red Bull is so rarely poured out of a can, unless it’s in a dark bar, that people can’t recognize it. That’s definitely what this is.

    51K420169147.5M viewsView on X
  • Aug 18, 202692x their median

    Tennis Channel commentators debating what Anisimova is drinking in the 3rd set against Alex Eala in Cincinnati 😭😭😭😭😭😭😭 https://t.co/AsCxboIYLa

    8.3K47138437212M viewsView on X
  • Aug 30, 202668x their median

    DAYTONA!!!!!!! Built us a rocket ship and went to the moon!! πŸš€πŸŒ• These 60 boys were prepared to go down swinging. Ended up with a walk off. I’m speechless. We’re in The Chase! Law of averages. https://t.co/R4nDA4jvuj

    6.0K69422129150K viewsView on X
  • Aug 29, 202661x their median

    August 2015, before the US Open 😍 https://t.co/QeuCrRlBmZ

    5.8K34698761.2M viewsView on X
  • Jul 21, 202661x their median

    still thinking about this game-winning block πŸŽ₯😱 https://t.co/WBtBbps2lF

    5.9K121841302.5M viewsView on X
  • Aug 16, 202660x their median

    You have a million fonts to choose from and you choose Fraktur? I assume the connection to 1930s Germany was intentional? https://t.co/ktn5WyCYcB

    5.3K41238845595K viewsView on X
  • Aug 17, 202659x their median

    A frustrated MSTR holder just confronted Michael Saylor. He put $219,000 into the stock for his kids' future and watched it crash by over 70% to $60,000. He asked what answers management had for him. This was their full response. https://t.co/kei9rPwBv2

    4.9K4456361462.0M viewsView on X
  • Aug 15, 202649x their median

    Are you freaking kidding me? #Cardinals rookie Joshua Baez is the first major leaguer in history to homer in his first three plate appearances. Come on. Disney would reject this script. There have been 25,000-plus major leaguers since the 1880s. And nobody has ever done this. Cap tip.

    4.6K3295427428K viewsView on X
  • Aug 16, 202642x their median

    A hockey fan bought a 2024-25 UD hockey box for $440. He pulled a Celebrini 1 of 1. He got a $426,000 bounty on the card. He turned it down. Tonight, it became the second highest priced hockey card to sell at auction when it sold for $1.28 million! https://t.co/yvZR4FR53H

    4.0K2139047685K viewsView on X
  • Aug 25, 202641x their median

    Your life insurance payments may have been used to provide a $300 million loan to Lebron James. https://t.co/Zmt0SIqrF6 https://t.co/a3VKIg2CVB

    3.6K362134122805K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#partner#cardinals#leverage#samehere#sports

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 103 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 129 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.175% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 129 posts sampled, 85% carry an image or video and 5% link out. The account's strongest tracked post pulled 51K interactions, about 500x its own typical post. Recurring topics include #partner, #cardinals, #leverage.

What is Darren Rovell's engagement rate on X?
Darren Rovell (@darrenrovell) has an engagement rate of 0.006%, based on the median interactions across 129 original posts from the last 30 days against 1,849,511 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Darren Rovell sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @darrenrovell have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @darrenrovell post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 6.27 posts per day across the measured window.

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