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David Frum engagement report

@davidfrum - 950K followers on X

Measured over 53 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.014%
of 950K followers
Per impression
0.446%
30K views on a typical post
Reach
3.18%
of its followers see a post
Typical post
135
interactions (median)
Saved
0.04%
12 bookmarks on a typical post
Posting rate
4.83/day
active 50% of days
Peak time
11:00 UTC
Wednesday

A typical post picks up 135 interactions against 950K followers, an engagement rate of 0.014%. Measured over 53 original posts, its engagement rate beats 39% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.446% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 53 posts sampled, 30% carry an image or video, 15% are part of a thread and 74% link out. The account's strongest tracked post pulled 26K interactions, about 190x its own typical post. Recurring topics include #napoleon, #napoleonbonaparte, #onthisday.

Measured over 53 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #napoleon, #napoleonbonaparte, #onthisday.

Compared with accounts its own size

David Frum's engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, David Frum sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 18, 2026190x their median

    Como cada 18 de agosto recordamos a Khaled Asaad, el héroe de Palmira, de la que fue director arqueológico durante 40 años. El Estado Islámico lo asesinó en 2015 por negarse a revelar dónde estaban las 400 piezas que había ocultado para evitar su destrucción. ¡Eterno Khaled! https://t.co/KUZsW4nTVw

    20K5.4K130120263K viewsView on X
  • Aug 18, 2026152x their median

    It's done. I just recorded the organic version of 'We Will Dance Again. All live musicians. Well @KevanFrost always thought he was Prince. Live brass next. Today is a very powerful day. I hope we can all give peace a chance!

    18K2.1K78082181K viewsView on X
  • Aug 26, 202630x their median

    Lake Ontario at midnight, more beautiful when it's shared between friends https://t.co/GwZG9Hyo6r

    3.6K37769835K viewsView on X
  • Aug 25, 202629x their median

    Why the US-Canada trade deal collapsed: because the US insisted that it retain the right to renege at any time: "[T[he United States maintained that it would retain all power to change tariff policy against Canada at any time, irrespective of the agreement ..." https://t.co/Qnfal97GYj

    2.6K1.1K21187110K viewsView on X
  • Aug 12, 202628x their median

    For two years, a group of mostly Muslim male students, led by a Muslim boy, bullied and threatened mostly female Jewish students at a prominent Virginia public high school. School officials repeatedly looked the other way. My @TheFP investigation. https://t.co/By5bujWjWW

    3.0K6407241230K viewsView on X
  • Aug 26, 202621x their median

    In his notorious speech in Des Moines in September 1941, Charles Lindbergh warned American Jews that if they kept objecting to the persecution of Jews overseas, their fellow-Americans would persecute Jews here at home. https://t.co/CbCLAfBwmm https://t.co/bGVbyE0b5o

    2.1K50015479245K viewsView on X
  • Aug 18, 202616x their median

    such a great piece on the tragedy of Jason Arday by @gcaw. This metaphor is perfect. https://t.co/hQD3FQx6yK

    1.9K23721994K viewsView on X
  • Aug 11, 202614x their median

    New York Magazine's cover story—about how October 7th led to a cultural renaissance for Arab, Iranian, and Muslim New Yorkers—cites a New York Post write-up of my reporting as an example that the community faces "xenophobia, Islamophobia, and Zionism." I appreciate the opportunity to revisit my reporting. Here is what I found: Spotify playlists that appeared to belong to Rama Duwaji, wife of Mayor Zohran Mamdani, containing songs with lyrics about “Jews who are greedy” and declaring, “Israel gon’ die, bitch.”

    1.5K234491864K viewsView on X
  • Aug 16, 202613x their median

    The Trump administration destroyed the govt database that details ownership of US companies. Trump hails this act of destruction as reducing burdens on US business. But the burdens remain fully in place, they've just been shifted from dishonest to honest people. Latest: https://t.co/Wh3fEaemqX

    1.1K551211036K viewsView on X
  • Aug 18, 202612x their median

    Just finished reading @kinsellawarren remarkable book-length investigation of coordinated campaign of anti-Israel defamation since 10/7. Israel was targeted for genocide. When it repelled the genocidaires, it was accused of the very crime it stopped. https://t.co/D3kLxHKS9y https://t.co/XjOpsVj8El

    1.2K2721153061K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#napoleon#napoleonbonaparte#onthisday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 135 interactions against 950K followers, an engagement rate of 0.014%. Measured over 53 original posts, its engagement rate beats 39% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.446% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 53 posts sampled, 30% carry an image or video, 15% are part of a thread and 74% link out. The account's strongest tracked post pulled 26K interactions, about 190x its own typical post. Recurring topics include #napoleon, #napoleonbonaparte, #onthisday.

What is David Frum's engagement rate on X?
David Frum (@davidfrum) has an engagement rate of 0.014%, based on the median interactions across 53 original posts from the last 30 days against 950,453 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, David Frum sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @davidfrum have real engagement?
Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @davidfrum post?
Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 4.83 posts per day across the measured window.

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