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Demi Lovato engagement report

@ddlovato - 46M followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.235%
of 46M followers
Per impression
4.92%
2.2M views on a typical post
Reach
4.79%
of its followers see a post
Typical post
108K
interactions (median)
Saved
0.079%
1.7K bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
01:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 108K interactions against 46M followers, an engagement rate of 0.235%. Posts are seen about 2.2M times each, and 4.92% of those impressions turn into an interaction. That is about 4.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 120K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.235%, Demi Lovato sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Sep 15, 2025

    IT’S NOT THAT DEEP. my ninth studio album, will be yours october 24 ❤️ https://t.co/nEPF7tX3iv

    99K14K2.5K4.4K8.2M viewsView on X
  • Sep 17, 2025

    https://t.co/VAB1VE236o

    92K16K1.2K1.8K2.7M viewsView on X
  • Sep 29, 2025

    this is me (in my producer era) https://t.co/2crskKfUTm

    98K10K9471.5K4.2M viewsView on X
  • Aug 11, 2026

    y’all miss me? xoxo, mitchie https://t.co/6hhqSHARgn

    93K12K1.4K1.3K2.2M viewsView on X
  • Aug 2, 2025

    holy shit demi lovato https://t.co/Rj2q78nYU1

    80K7.0K5533.4K32M viewsView on X
  • Nov 22, 2025

    happy november 22nd to all who celebrate!

    69K12K8521.8K2.8M viewsView on X
  • Oct 30, 2025

    happy halloween and happy one week of intd!!! been so locked in this era thought i'd let pootvato out 🔒🤍 https://t.co/E1HAm5fzwd

    69K8.0K8121.2K1.4M viewsView on X
  • May 27, 2026

    encore in brazil? 🤍 see you 9.15 https://t.co/qpbS2yNCcU

    27K3.7K1.7K2.1K762K viewsView on X
  • Oct 24, 2025

    IT’S NOT THAT DEEP OUT NOW!! i’ve enjoyed every moment of this process and i hope you can feel it when you listen. i’m so glad it’s finally yours to laugh, dance, and even cry to (because let’s be real, i had to get *a little* deep) https://t.co/F9MHVtMcoI

    26K6.0K993545673K viewsView on X
  • Apr 15, 2026

    LOW RISE JEANS OUT FRIDAY 4.17 https://t.co/zk3YjJ1ySH

    26K4.5K7386471.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 108K interactions against 46M followers, an engagement rate of 0.235%. Posts are seen about 2.2M times each, and 4.92% of those impressions turn into an interaction. That is about 4.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 120K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Demi Lovato's engagement rate on X?
Demi Lovato (@ddlovato) has an engagement rate of 0.235%, based on the median interactions across 1 original posts from the last 30 days against 45,930,446 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.235%, Demi Lovato sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ddlovato have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ddlovato post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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