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diplo engagement report

@diplo - 2.1M followers on X

Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.023%
of 2.1M followers
Per impression
0.689%
69K views on a typical post
Reach
3.28%
of its followers see a post
Typical post
477
interactions (median)
Saved
0.073%
50 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
20:00 UTC
Monday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 477 interactions against 2.1M followers, an engagement rate of 0.023%. Posts are seen about 69K times each, and 0.689% of those impressions turn into an interaction. That is about 3.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 186K interactions, about 390x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.023%, diplo sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 27, 2026390x their median

    Today, we remember a legend. On this day in history, Harambe would have celebrated another birthday. An icon that became part of internet history, American culture, and an entire generation’s timeline. Tomorrow marks 10 years since we lost him. Ten years since the moment the world stopped scrolling and collectively mourned something bigger than a meme. He became a symbol of loyalty, strength, chaos, unity, and the strange beauty of the internet bringing millions of people together for one cause: never forgetting Harambe. Everyone remembers where they were when they heard the news. And somehow, a decade later, his legacy still lives on. Gone, but never forgotten. Rest easy to a true patriot. 🕊️🇺🇸 May 27, 1999 — May 28, 2016 Forever in our hearts.

    152K20K6.5K7.0K24M viewsView on X
  • Jun 12, 202688x their median

    me with the SpaceX cafeteria lady after she becomes a billionaire from the IPO https://t.co/qNsUrnydWt

    38K2.9K4383074.7M viewsView on X
  • May 25, 202660x their median

    And it was incredible @bts_bighit #BTS #ARMY https://t.co/w0CsTxEtEt

    23K5.0K7842248K viewsView on X
  • May 29, 202654x their median

    Feeling so much love from the ARMY on Arirang so had to pull up to see the boys 💜 Seeing everyone sing along to tracks we produced was incredible. https://t.co/W3sQNbZDBK

    20K5.7K11050190K viewsView on X
  • May 24, 202639x their median

    most exclusive party of the year https://t.co/ubaBTZBC8d

    17K98914782497K viewsView on X
  • Jun 12, 202633x their median

    shoot your shot, always https://t.co/rWJ5tXxFdA

    15K2544615652K viewsView on X
  • Jun 4, 202618x their median

    Thanks Beyonce for keeping my vocals in this one ❤️ https://t.co/PR7yVWj9cu

    8.1K5488783248K viewsView on X
  • Aug 6, 202613x their median

    Doesn’t matter how you do it, just run @diplosrunclub https://t.co/CLV8TcwS1j

    5.5K182208421.7M viewsView on X
  • Jun 29, 202611x their median

    today would have been @Olivertree birthday . he brought me so much joy just to know a creator that loved and breathed his art 1000% every time I see him I felt like I wasn’t doing enough .. but it wasn’t just the work as a musician it was life . he lived it every moment to the fullest - he gave everything in his bones to making the world a better place with his music . a lot of people might have just been turned on to him that wasn’t familiar . and he would be so happy to see the impact he had .. at a great time with everyone looksmaxing, faking their way to the algorithm and making music for the money - he tried to steer humanity into a greater place where being the best version yourself is the greatest gift you can give... this is one of the demos we had - in retrospect it makes me cry to listen back to.. what a big heart this man had

    4.7K258519180K viewsView on X
  • May 21, 202611x their median

    Everything I did during my side quest to Uganda 🇺🇬 https://t.co/nrkMpHHRZb

    3.8K823632387K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 477 interactions against 2.1M followers, an engagement rate of 0.023%. Posts are seen about 69K times each, and 0.689% of those impressions turn into an interaction. That is about 3.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 186K interactions, about 390x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is diplo's engagement rate on X?
diplo (@diplo) has an engagement rate of 0.023%, based on the median interactions across 6 original posts from the last 30 days against 2,109,266 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.023%, diplo sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @diplo have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @diplo post?
Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 0.3 posts per day across the measured window.

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