ED engagement report
@dir_ed - 881K followers on X
Measured over 32 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 72 interactions against 881K followers, an engagement rate of 0.008%. Measured over 32 original posts, its engagement rate beats 31% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.688% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.0K interactions, about 69x its own typical post.
Measured over 32 original posts from a 30-day window, last computed on October 29, 2026.
Compared with accounts its own size
ED's engagement rate beats 31% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, ED sits above the 10th percentile of the 217,973 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 377 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202669x their median
ED, Hyderabad has arrested Kailash Chand Mangla promoter of M/s Sukriti Food Pvt. Ltd. on 17.09.2026 under Section 19 of the PMLA, 2002 in connection with the Tirumala Tirupati Devasthanams (TTD) ghee adulteration case. He was produced before the Hon’ble Special Court (PMLA), Visakhapatnam, Andhra Pradesh, which remanded him to judicial custody.
- Sep 18, 202621x their median
दिल्ली की विशेष अदालत ने आईआरसीटीसी होटल अनुबंध के बदले भूमि धन-शोधन मामले में लालू प्रसाद यादव, राबड़ी देवी, तेजस्वी यादव व अन्य 6 के विरुद्ध पीएमएलए संबंधी आरोप तय किए हैं। https://t.co/BO9J9NR3kc
- Oct 26, 202614x their median
ED, Panaji has arrested Mumbai-based advocate Rashesh Bharatkumar Upadhyay @ Rashesh Shah on 24.10.2026 under PMLA, 2002 while he was attempting to flee via Mumbai Airport. He allegedly facilitated the unfreezing of about 100 bank accounts by arranging cash bribes through intermediaries, enabling the laundering network to continue operating. The case involves transactions of Rs. 28,000 Crore (Approx) across a network linked to over 300 victims complaints related to cyber frauds and more than 160 FIRs across 20 States/UTs. This is the 7th arrest in the case.
- Oct 8, 202513x their median
https://t.co/q9zY6fibV7 https://t.co/PJbD3Lh8ii
- Sep 11, 202612x their median
ED, Bengaluru conducted searches at 21 premises linked to Karnataka Public Works Minister Satish Jarkiholi & associates at Bengaluru, Belagavi, Gokak, & Kolkata on 09.09.2026 to 10.09.2026 under FEMA, 1999 & seized unaccounted cash of Rs 3.3 Cr, & foreign currency of Rs 15 Lakh. https://t.co/RfPbuISA4F
- Oct 25, 20268.2x their median
ED conducted coordinated PMLA searches on 23.10.2026 across Mizoram and Manipur in three money-laundering cases linked to cross-border drug trafficking from Myanmar and narco-hawala operations, in coordination with NCB and Mizoram Police. ED froze 1,424 bank accounts, provisionally attached properties worth ₹17.82 crore, taking total assets secured to over ₹26 crore, and arrested six accused. Arrest proceedings against four more accused are underway.
- Aug 24, 20266.9x their median
ED, Hyderabad Zonal Office has arrested Karumuri Venkata Nageswara Rao, former Minister for Civil Supplies and former MLA for acting as a key facilitator in APSBCL Liquor Transportation Scam on 23.08.2026 under PMLA, 2002. He was produced before the Hon’ble Special Court under PMLA, Nampally, Hyderabad on 24.08.2026 and the Hon’ble Special Court has remanded him to 15 days judicial custody. Earlier, ED arrested Kessireddy Raja Shekhar Reddy and Dontireddy Vasudeva Reddy on 11.06.2026 and Karumuri Sunil Kumar, son of Karumuri Venkata Nageswara Rao on 18.06.2026, all the three accused are presently in Judicial Custody.
- Aug 21, 20266.3x their median
ED, Hydedrabad Zonal Office has conducted search operations at 07 locations in Hyderabad and Kadapa under PMLA, 2002 on 21.08.2026 in connection with Late Sh. Y S Vivekananda Reddy murder case. The search operations resulted in seizure of incriminating documents & digital devices. In addition, unaccounted cash of Rs. 24 Lakh and 2 locker keys were recovered and seized from the premises of Sh. Y S Avinash Reddy.
- Aug 25, 20265.6x their median
ED, Lucknow Zonal Office has conducted Search operations on 24.08.2026 at 11 premises located in the states of Uttar Pradesh and Haryana under PMLA, 2002 connected with utilization and passing of fake Input Tax Credit (ITC) without actual supply of goods/services. During the search operations, unaccounted cash amounting to Rs 3.80 Crore along with the incriminating documents/digital devices were recovered and seized.
- Oct 27, 20265.4x their median
ED, Jalandhar has arrested Delhi-based ticketing and travel agent Tarun Khosla under the PMLA, 2002 in connection with the ‘Dunkey Route’ illegal immigration network linked to Indians deported from the USA via the Mexico border, with a Special PMLA Court granting his custody to the agency until October 30, 2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 72 interactions against 881K followers, an engagement rate of 0.008%. Measured over 32 original posts, its engagement rate beats 31% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.688% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.0K interactions, about 69x its own typical post.
- What is ED's engagement rate on X?
- ED (@dir_ed) has an engagement rate of 0.008%, based on the median interactions across 32 original posts from the last 30 days against 881,181 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, ED sits above the 10th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dir_ed have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @dir_ed post?
- Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.