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Enrique de la Madrid engagement report

@edelamadrid - 489K followers on X

Measured over 24 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.096%
of 489K followers
Per impression
4.15%
11K views on a typical post
Reach
2.32%
of its followers see a post
Typical post
470
interactions (median)
Saved
0.066%
8 bookmarks on a typical post
Posting rate
1.4/day
active 57% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 470 interactions against 489K followers, an engagement rate of 0.096%. Measured over 24 original posts, its engagement rate beats 67% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 4.15% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 88% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.9K interactions, about 19x its own typical post. Recurring topics include #ahorafuturoméxicoyelmundo, #colombia, #últimahora.

Measured over 24 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #ahorafuturoméxicoyelmundo, #colombia, #últimahora.

Compared with accounts its own size

Enrique de la Madrid's engagement rate beats 67% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.096%, Enrique de la Madrid sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 8, 202619x their median

    Antes de Chávez, Venezuela tenía uno de los sistemas eléctricos más eficientes de AL. Años de socialismo, falta de inversión y mala gestión lo dejaron a oscuras. Ojo México: en 2025, los apagones de CFE duraron 42% más que en 2024. Por si nos faltan señales.

    6.3K2.4K2164065K viewsView on X
  • Aug 24, 20267.8x their median

    Durante años nos hemos acostumbrado a historias donde los villanos parecen ganar. Narcotraficantes, delincuentes, políticos corruptos y gente sin escrúpulos aparecen como los poderosos: tienen dinero, lujos, éxito y pareciera que siempre se salen con la suya. De tanto verlo en las películas, en la política y en la vida real, corremos el riesgo de convencernos de que así son las cosas y de que no hay nada que hacer. Por eso me gustó tanto La captura, la nueva película de Netflix basada en hechos reales. Esta vez los héroes son dos policías federales comunes y corrientes que, casi por casualidad, terminan frente al narcotraficante más poderoso y buscado del mundo. Tuvieron miedo, recibieron amenazas y ofrecimientos de dinero, temieron por ellos y por sus familias. Y aun así hicieron lo correcto. La película nos recuerda algo que México necesita escuchar: el bien sí puede vencer al mal, pero para ganar tiene que actuar. Ante la pregunta que tantos nos hacemos —“¿y yo qué puedo hacer?”—, estos dos mexicanos simplemente hicieron lo que les correspondía y se sostuvieron cuando hacerlo se volvió muy difícil. Ese México de gente decente, valiente y que no se vende también existe. Gracias a Francisco González Compeán por recordarnos que los villanos no tienen por qué ganar. El bien también puede vencer. Pero necesita de nosotros.

    3.0K5651093097K viewsView on X
  • Aug 21, 20265.8x their median

    ¿Te preocupa recibir una pensión cuando alcances la edad de retiro? Todas las personas que trabajan tienen derecho a una pensión y retiro dignos. Para poder garantizar esas pensiones necesitamos que la economía crezca. Crecer no es un lujo, es una necesidad. ¿Tú que opinas? https://t.co/98v8P9Akpp

    1.9K6031911523K viewsView on X
  • Aug 23, 20265.8x their median

    Lo más irónico del poder absoluto es que no puede hacer absolutamente nada positivo para la sociedad. ¿Entonces de qué sirve tanto intento de acumular poder si el resultado es no poder? ¡La impotencia del poder absoluto es cada vez más evidente!

    2.1K56464922K viewsView on X
  • Aug 26, 20265.0x their median

    ¿Pues qué fue lo que nos pasó que antes el ingreso por persona del mexicano estaba por arriba del mundo y ahora es muy inferior y prácticamente no crece y cada vez nos quedamos más atrás ? Por cierto, todos tuvimos el covid por lo que esa no puede ser la explicación! Cuál será? https://t.co/yAWXAPMbGz

    1.5K6941452934K viewsView on X
  • Aug 12, 20264.7x their median

    Estoy muy contento de compartirles este nuevo proyecto. Los invito a estar pendientes para más noticias! https://t.co/98szLggOxV

    1.5K2703295589K viewsView on X
  • Aug 10, 20263.0x their median

    México no puede conformarse con repartir la escasez: necesita invertir, crecer y generar más riqueza. La inversión y los empleos formales son indispensables para que el crecimiento llegue a más personas, pero hoy existen obstáculos que frenan ese potencial. Uno de ellos es la inseguridad: “un impuesto invisible” que no aparece en una declaración fiscal, pero reduce la inversión, encarece los negocios, destruye empleos y castiga la productividad. México tiene talento, recursos y ubicación; el reto es crear las condiciones para convertir esas ventajas en prosperidad compartida. Les comparto mi reflexión de esta semana, no se la pierdan!!! 🔗 Substack: https://t.co/v1E6FpPW4e 🔗El Universal: https://t.co/Liyl9oRkMY

    1.0K40219715K viewsView on X
  • Aug 22, 20262.4x their median

    Equivocarse no te define. Lo que haces después, sí. https://t.co/8pZAqUsuT1

    92019916916K viewsView on X
  • Aug 24, 20262.0x their median

    México tiene todo para ser una potencia turística, pero necesita algo que no puede esperar: una estrategia de promoción turística permanente. El Mundial dejó una lección clara: los grandes eventos generan atención, pero no sustituyen una política de Estado. Necesitamos más promoción, conectividad, inversión y nuevos destinos para convertir nuestras ventajas en más turistas, más divisas y mejores empleos. Les comparto mi reflexión de esta semana para El Universal. Les invito a leer, compartir y suscribirse. Substack: https://t.co/WpQW2g9Trf El Universal: https://t.co/dTSRfxxJgS

    70117846212K viewsView on X
  • Aug 11, 2026

    Falleció el economista Miguel Mancera Aguayo, quien se desempeñó como director general del Banco de México (1982-1994) y primer gobernador de la misma institución (1994-1997). https://t.co/aXIGy1VtLx

    5317619345K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ahorafuturoméxicoyelmundo#colombia#últimahora

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 470 interactions against 489K followers, an engagement rate of 0.096%. Measured over 24 original posts, its engagement rate beats 67% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 4.15% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 88% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.9K interactions, about 19x its own typical post. Recurring topics include #ahorafuturoméxicoyelmundo, #colombia, #últimahora.

What is Enrique de la Madrid's engagement rate on X?
Enrique de la Madrid (@edelamadrid) has an engagement rate of 0.096%, based on the median interactions across 24 original posts from the last 30 days against 488,967 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.096%, Enrique de la Madrid sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @edelamadrid have real engagement?
Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @edelamadrid post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.4 posts per day across the measured window.

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