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🜏 Edmund McMillen 🜏 engagement report

@edmundmcmillen - 374K followers on X

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.725%
of 374K followers
Per impression
3.97%
68K views on a typical post
Reach
18.3%
of its followers see a post
Typical post
2.7K
interactions (median)
Saved
0.12%
82 bookmarks on a typical post
Posting rate
2.03/day
active 30% of days
Peak time
19:00 UTC
Tuesday

A typical post picks up 2.7K interactions against 374K followers, an engagement rate of 0.725%. Measured over 11 original posts, its engagement rate beats 84% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 68K times each, and 3.97% of those impressions turn into an interaction. That is about 18.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video and 64% link out. The account's strongest tracked post pulled 17K interactions, about 6.3x its own typical post. Recurring topics include #mewgenics, #openingnightlive, #ad.

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mewgenics, #openingnightlive, #ad.

Compared with accounts its own size

🜏 Edmund McMillen 🜏's engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.725%, 🜏 Edmund McMillen 🜏 sits above the 75th percentile of the 37,856 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 25, 20266.3x their median

    Oh hi Switch 2! https://t.co/SqmigqSOOk

    16K9224821271.1M viewsView on X
  • Aug 25, 20262.5x their median

    CHUBS AND NUBS AND TINA CC @edmundmcmillen @TylerGlaiel @gamescom https://t.co/Kso5JJZJZL

    5.9K8873843173K viewsView on X
  • Aug 26, 20261.9x their median

    When @PlanetRidiculon starts doing full live sets, what 10 songs are must haves on the set list? https://t.co/AQzUhShqDG

    4.4K31739639238K viewsView on X
  • Aug 25, 20261.8x their median

    That was amazing …

    4.6K21712710118K viewsView on X
  • Sep 1, 2026

    My current tier list for the new mewgenics thing we are working on… https://t.co/zVvEETpEQ7

    3.4K98831687K viewsView on X
  • Aug 29, 2026

    So @LewieP has just put one of the Isaac grail items on eBay, donating some of the profits to a great charity. This zine from 2011 is 7/131 and features a 1/1 blood of the martyr sketch. ( each zine featured a screen printed cover and an original sketch of one item from the initial 131 items in the game. Get it while you can! https://t.co/u59e1b5lEA

    2.6K15324768K viewsView on X
  • Aug 25, 2026

    For those that missed the live! https://t.co/od0Vis4wNN

    2.4K296391369K viewsView on X
  • Aug 25, 2026

    THE BAND IS ABOUT TO GO LIVE! https://t.co/zDU6ynA7OI

    4914237137K viewsView on X
  • Aug 25, 2026

    Mewgenics going live at gamescom in about 15 min!! https://t.co/BeYD4fFyFv

    5122922544K viewsView on X
  • Aug 25, 2026

    Show starts in 30 min! ( band goes live in 90 min! ) https://t.co/7IooR6cmpE

    303246127K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mewgenics#openingnightlive#ad#art#edmundmcmillen

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.7K interactions against 374K followers, an engagement rate of 0.725%. Measured over 11 original posts, its engagement rate beats 84% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 68K times each, and 3.97% of those impressions turn into an interaction. That is about 18.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video and 64% link out. The account's strongest tracked post pulled 17K interactions, about 6.3x its own typical post. Recurring topics include #mewgenics, #openingnightlive, #ad.

What is 🜏 Edmund McMillen 🜏's engagement rate on X?
🜏 Edmund McMillen 🜏 (@edmundmcmillen) has an engagement rate of 0.725%, based on the median interactions across 11 original posts from the last 30 days against 374,346 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.725%, 🜏 Edmund McMillen 🜏 sits above the 75th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @edmundmcmillen have real engagement?
Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @edmundmcmillen post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 2.03 posts per day across the measured window.

Keep going

🜏 Edmund McMillen 🜏 (@edmundmcmillen) Engagement Rate - 0.725% | PlayerSells