exame engagement report
@exame - 2.8M followers on X
Measured over 373 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 6 interactions against 2.8M followers, an engagement rate of 0%. Measured over 373 original posts, its engagement rate beats 6% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.225% of those impressions turn into an interaction. That is about 0.096% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 373 posts sampled, 91% carry an image or video and 97% link out. The account's strongest tracked post pulled 6.8K interactions, about 1138x its own typical post.
Measured over 373 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
exame's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, exame sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 29, 20261138x their median
Análise: Flávio demonstra segurança em sabatina na TV Globo e mostra que campanha só começou https://t.co/rKW5lwZhg7 https://t.co/VVgyOzRa1A
- Aug 29, 2026563x their median
Pesquisa Vox Brasil: Flávio Bolsonaro fica numericamente à frente de Lula no 2º turno https://t.co/EDIyqn3u8k https://t.co/EfTVPGb9dk
- Aug 18, 2026487x their median
Renan Santos defende fim da Justiça do Trabalho, critica PEC da 6x1 e é aplaudido por empresários https://t.co/6gIw6u5npy https://t.co/BRbU3sn0w1
- Aug 29, 2026418x their median
Pesquisa Vox Brasil: desaprovação de Lula chega a 53,3%, maior nível do ano https://t.co/gyPNPFhmJV https://t.co/IpwBkGTp0v
- Aug 24, 2026158x their median
Durante o primeiro debate entre os candidatos à Presidência da República, realizado pela Band neste domingo, 23, Renan Santos (Missão) afirmou que pretende iniciar em seu eventual governo um “banho de sangue contra os membros das facções”. O candidato disse que enviaria tropas para favelas do Rio de Janeiro e para áreas do Ceará e da Bahia com o objetivo de retomar territórios que, segundo ele, estão sob domínio do Comando Vermelho e de outras organizações criminosas. "Eu vou iniciar um banho de sangue contra os membros das facções. Nós vamos passar a rapa nesses caras. (...) O que eu preciso? Retomar o território brasileiro e logo em seguida fazer reformas econômicas que vão permitir, aí sim, que você consiga comprar um celular e não se endividar, e depois andar na rua sem ninguém roubar ele", afirmou. Para mais conteúdos como esse, siga a #EXAME. 🖊️Julia Girão 📹 Imagens cedidas pela Band
- Aug 29, 2026157x their median
Pesquisa Vox Brasil: diferença entre Lula e Flávio Bolsonaro cai 7 pontos no 1º turno https://t.co/f4xZ85Baif https://t.co/JUtnNJVWtv
- Aug 29, 2026114x their median
Flávio Bolsonaro anuncia Claudio Lottenberg para a Saúde caso seja eleito https://t.co/yUlcNqigRh https://t.co/CuGz5U8kju
- Aug 23, 2026113x their median
Antes do primeiro debate entre os candidatos à Presidência da República, realizado pela Band neste domingo, 23, Renan Santos (Missão) levou fraldas a uma coletiva de imprensa para criticar as ausências de Lula (PT) e Flávio Bolsonaro (PL). O candidato acusou os adversários de fazer negócios com o crime organizado e afirmou que eles estariam fugindo do confronto. “Vocês não estão vindo porque vocês são criminosos”, afirmou. Renan disse ainda que gostaria que Lula e Flávio estivessem no debate, mas afirmou que aproveitará o espaço para apresentar suas propostas e explicar o que classificou como o “fracasso” das duas candidaturas. Para mais conteúdos como esse, siga a #EXAME. 🖊️Julia Girão 📹 André Martins/EXAME
- Aug 29, 202694x their median
Corte de supersalários e revisão de renúncias fiscais: as propostas de Renan Santos para a economia https://t.co/jgrt4TMPNO https://t.co/zHQakEs3DT
- Aug 28, 202691x their median
Lula promete zerar fila de espera do INSS https://t.co/Nb3SGRp5ob https://t.co/3RysQM4Zeh
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 2.8M followers, an engagement rate of 0%. Measured over 373 original posts, its engagement rate beats 6% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.225% of those impressions turn into an interaction. That is about 0.096% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 373 posts sampled, 91% carry an image or video and 97% link out. The account's strongest tracked post pulled 6.8K interactions, about 1138x its own typical post.
- What is exame's engagement rate on X?
- exame (@exame) has an engagement rate of 0%, based on the median interactions across 373 original posts from the last 30 days against 2,781,863 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, exame sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @exame have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @exame post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 12.43 posts per day across the measured window.