Expresso Show engagement report
@expressoshow - 268K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 8 interactions against 268K followers, an engagement rate of 0.003%. Measured over 59 original posts, its engagement rate beats 12% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 395 times each, and 2.03% of those impressions turn into an interaction. That is about 0.147% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video and 36% link out. The account's strongest tracked post pulled 1.2K interactions, about 152x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.
Measured over 59 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #expressoshow, #styledbywoolies, #islandoftreasure.
Compared with accounts its own size
Expresso Show's engagement rate beats 12% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Expresso Show sits below the 10th percentile of the 218,169 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 36% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 36% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 264 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 5, 2026152x their median
Up to R24 000 could be yours 🤩💰 @WorldSportsBet's brand-new Bet to the Beat competition is here — and Chad Jones could be pulling up at your house with the all-new Bet to the Beat wheel. To enter, tell us: Why should you win with WSB and what would you do with your winnings? Include #WorldSportsBetting Comp closes 1 February 2027 Ts&Cs: https://t.co/8oJhuj936a #ExpressoShow
- Oct 27, 202680x their median
Win R5000 in cash with Pholipeg! As adults, our eating habits change as the seasons change, so tell us what you'll be adding to your diet this spring to alleviate chronic constipation? Comment with #Pholipeg & #TrinityPharma to stand a chance to win. #ExpressoShow https://t.co/JboerCd5SR
- Sep 21, 202647x their median
WIN 1 of 5 @WOOLWORTHS_SA gift cards! ✨ To enter, tell us: If you could create your ultimate Woolies Dairy Dream ice cream sundae using one of the two new flavours, Biscoff or Crème Brûlée, which would you choose, and what would you top it with? Include #WooliesDairyDreamIceCream. Comp ends Sunday, 27 September 2026. Ts&Cs: https://t.co/ychP2vbVtG #ExpressoShow
- Oct 27, 202611x their median
WIN R5000 Cash with @MyTropika #IslandOfTreasure! 🍹🏝️ To enter: ✅ Recreate the Reunionese Fish Curry ✅ Tag @MyTropika ✅ Include #Tropika #IslandOfTreasure #TIOTReunion Comp ends 4 November, midnight. Ts&Cs apply #ExpressoShow https://t.co/DfhU8RKp6B
- Sep 4, 20267.6x their median
Two lucky viewers stand the chance to WIN double tickets to see Landmyn in cinemas right now! 🍿🎟️ To enter, tell us: What is your family’s favourite holiday tradition? Include #LandmynFilm and #ExpressoMovies in your answer. Comp closes Monday, 7 Sep 2026 at 23:00. Ts&Cs: https://t.co/6msCwdZyB1 #ExpressoShow
- Sep 21, 20264.9x their median
We're giving you the latest scoop on @woolworths_sa Dairy Dream Ice Cream 🍨😍 Get your hands on the new Woolies Biscoff and Crème Brûlée 2 litre Dairy Dream Ice Cream tubs! Buy any 2 for R180.00 and save R69.98 until 4 October 2026. Shop this deal in store, online and on the Woolworths app https://t.co/Ozs42cgypa #ExpressoShow
- Oct 27, 20263.8x their median
True or false: Moisturising can be a reminder to think about breast health? 🩷 This Breast Cancer Awareness Month, @Dove_ZA is reminding us to Touch. Look. Check. Because your self-love routine should be about both moisturization and familiarising yourself with your body! ✨ Early detection saves lives. For more information, visit https://t.co/9HdHTRX5Q5 #SkinThatDoves #ExpressoShow
- Oct 28, 20262.5x their median
Your stokvel has put in the work. Now it’s time for Mzansi to know the story, with up to R150,000 up for grabs! 🏆 Nominations for the 2026 @AbsaSouthAfrica Stokvel Awards close 31 October, and stokvels, savings clubs, burial societies, individuals and organisations supporting stokvels can still be recognised. Don’t leave it too late. Visit https://t.co/onFdHgAGuq to nominate your stokvel and get your story out there! #AbsaStokvelAwards #ExpressoShow
- Oct 27, 20262.5x their median
Just six months ago, actress Carina Nel, best known to many as Dr Alexa Welman from 7de Laan, was diagnosed with breast cancer after a routine mammogram, ultrasound and biopsy. Since May, she’s undergone weekly chemotherapy while navigating treatment and life as a mum to two young girls. Today, Carina joins us to share her story, reminding us why early detection matters 🎗️ This Breast Cancer Awareness Month, make time for your screening. Speak to your healthcare professional about the checks that are right for you 💗 #ExpressoShow
- Sep 21, 20262.5x their median
Peace out! ✌️ Shop the look at @WOOLWORTHS_SA in store, online or on the app: https://t.co/tVygHJvgwH #StyledByWoolies #ExpressoShow https://t.co/e7AccxXLYe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 268K followers, an engagement rate of 0.003%. Measured over 59 original posts, its engagement rate beats 12% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 395 times each, and 2.03% of those impressions turn into an interaction. That is about 0.147% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video and 36% link out. The account's strongest tracked post pulled 1.2K interactions, about 152x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.
- What is Expresso Show's engagement rate on X?
- Expresso Show (@expressoshow) has an engagement rate of 0.003%, based on the median interactions across 59 original posts from the last 30 days against 268,434 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Expresso Show sits below the 10th percentile of the 218,169 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @expressoshow have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @expressoshow post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1.97 posts per day across the measured window.