Ferial Haffajee engagement report
@ferialhaffajee - 505K followers on X
Measured over 21 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 20 interactions against 505K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 20% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.3K times each, and 0.319% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% link out. The account's strongest tracked post pulled 54K interactions, about 2711x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on August 28, 2026. Recurring tag: #moneywebnews.
Compared with accounts its own size
Ferial Haffajee's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Ferial Haffajee sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 25, 20262711x their median
Rest in peace Dolly Parton 🕊️🤍 https://t.co/ntsBasoFew
- Jul 7, 2021836x their median
Dear South Africans and the World. Please be advised that President Zuma has decided to comply with the incarceration order. He is on his way to hand himself into a Correctional Services Facility in KZN. A full statement will be issued in due course. #WenzenuZuma
- Aug 24, 202627x their median
One year after IDT boss ‘bribe’ sting, no arrests or prosecutions https://t.co/1phm6QOXmG
- Aug 23, 20264.8x their median
Chaos and collapse: How factional warfare torpedoed the ANC's mayoral candidate unveiling https://t.co/KKzbjgyn1e
- Aug 23, 20263.3x their median
Fever trees felled, fencing destroyed near iSimangaliso — 52 people arrested https://t.co/jtklr6JZ4l
- Aug 24, 20262.4x their median
‘Clock it’ — ANC reheats old election promises in 2026 manifesto https://t.co/CbSKIJpc4V
- Aug 23, 20262.0x their median
Must Read by Mondli Makhanya https://t.co/J68H5TOWti
- Aug 23, 20261.9x their median
Jonathan Jansen | Smart people, dumb governance: Our universities keep imploding https://t.co/NJJxM434cX
- Aug 24, 20261.9x their median
Joburg’s Santarama Miniland ‘hijacked’ https://t.co/dryVqRUxCA
- Aug 23, 20261.6x their median
Adriaan Basson | Back to the 90s: Kallie as Viljoen and Jacinta as Buthelezi https://t.co/FUtvkapR6F
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 505K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 20% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.3K times each, and 0.319% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% link out. The account's strongest tracked post pulled 54K interactions, about 2711x its own typical post.
- What is Ferial Haffajee's engagement rate on X?
- Ferial Haffajee (@ferialhaffajee) has an engagement rate of 0.004%, based on the median interactions across 21 original posts from the last 30 days against 505,121 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Ferial Haffajee sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ferialhaffajee have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ferialhaffajee post?
- Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.