Back to @ferialhaffajee's profile

Ferial Haffajee engagement report

@ferialhaffajee - 505K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 505K followers
Per impression
0.319%
6.3K views on a typical post
Reach
1.24%
of its followers see a post
Typical post
20
interactions (median)
Saved
0.032%
2 bookmarks on a typical post
Posting rate
1.37/day
active 17% of days
Peak time
11:00 UTC
Sunday

A typical post picks up 20 interactions against 505K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 20% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.3K times each, and 0.319% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% link out. The account's strongest tracked post pulled 54K interactions, about 2711x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 28, 2026. Recurring tag: #moneywebnews.

Compared with accounts its own size

Ferial Haffajee's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Ferial Haffajee sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 20262711x their median

    Rest in peace Dolly Parton 🕊️🤍 https://t.co/ntsBasoFew

    48K6.2K1083101.2M viewsView on X
  • Jul 7, 2021836x their median

    Dear South Africans and the World. Please be advised that President Zuma has decided to comply with the incarceration order. He is on his way to hand himself into a Correctional Services Facility in KZN. A full statement will be issued in due course. #WenzenuZuma

    8.1K4.9K2.0K1.6KView on X
  • Aug 24, 202627x their median

    One year after IDT boss ‘bribe’ sting, no arrests or prosecutions https://t.co/1phm6QOXmG

    34017822417K viewsView on X
  • Aug 23, 20264.8x their median

    Chaos and collapse: How factional warfare torpedoed the ANC's mayoral candidate unveiling https://t.co/KKzbjgyn1e

    61264617K viewsView on X
  • Aug 23, 20263.3x their median

    Fever trees felled, fencing destroyed near iSimangaliso — 52 people arrested https://t.co/jtklr6JZ4l

    4220318.0K viewsView on X
  • Aug 24, 20262.4x their median

    ‘Clock it’ — ANC reheats old election promises in 2026 manifesto https://t.co/CbSKIJpc4V

    251010353K viewsView on X
  • Aug 23, 20262.0x their median

    Must Read by Mondli Makhanya https://t.co/J68H5TOWti

    3361113K viewsView on X
  • Aug 23, 20261.9x their median

    Jonathan Jansen | Smart people, dumb governance: Our universities keep imploding https://t.co/NJJxM434cX

    1961227.6K viewsView on X
  • Aug 24, 20261.9x their median

    Joburg’s Santarama Miniland ‘hijacked’ https://t.co/dryVqRUxCA

    19135110K viewsView on X
  • Aug 23, 20261.6x their median

    Adriaan Basson | Back to the 90s: Kallie as Viljoen and Jacinta as Buthelezi https://t.co/FUtvkapR6F

    1341416.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#moneywebnews

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 20 interactions against 505K followers, an engagement rate of 0.004%. Measured over 21 original posts, its engagement rate beats 20% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.3K times each, and 0.319% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% link out. The account's strongest tracked post pulled 54K interactions, about 2711x its own typical post.

What is Ferial Haffajee's engagement rate on X?
Ferial Haffajee (@ferialhaffajee) has an engagement rate of 0.004%, based on the median interactions across 21 original posts from the last 30 days against 505,121 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Ferial Haffajee sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ferialhaffajee have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ferialhaffajee post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.

Keep going