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Foot Locker engagement report

@footlocker - 1.4M followers on X

Measured over 35 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.002%
of 1.4M followers
Per impression
0.079%
42K views on a typical post
Reach
2.87%
of its followers see a post
Typical post
33
interactions (median)
Saved
0.005%
2 bookmarks on a typical post
Posting rate
1.23/day
active 70% of days
Peak time
14:00 UTC
Monday

A typical post picks up 33 interactions against 1.4M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 26% of 3,847 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.079% of those impressions turn into an interaction. That is about 2.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 86% carry an image or video and 37% link out. The account's strongest tracked post pulled 3.4K interactions, about 103x its own typical post.

Measured over 35 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Foot Locker's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,847 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Foot Locker sits above the 10th percentile of the 37,320 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.1%
Engagement rate as a share of followers, across the 37,320 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,750 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 3, 2026103x their median

    In her Barbie era. 💖 The Angel Reese 1 "Barbie" is available now at Foot Locker. https://t.co/GOeyKeWurf

    3.1K26436566K viewsView on X
  • Jul 24, 20264.8x their median

    This jawn gone be lit! Lebron to the City of Brotherly Love! 🏀👑🔔 https://t.co/TfVPZQmoKQ

    135205048K viewsView on X
  • Aug 29, 20264.5x their median

    Originally released in 2003 as the first-ever non-OG AJ8— breaking from Bugs Bunny, Aqua, and Playoff— the Retro 8 “Chrome” still hits the same with that all-black, chrome-accented edge. Available now in full-family sizing at Foot Locker. Stay cold. https://t.co/9ypsP4WhMY

    13695035K viewsView on X
  • Aug 1, 20262.9x their median

    Inspired by the GOAT's farewell letter to basketball 🏀 Available now at Foot Locker. https://t.co/ase6ups0bT

    8872045K viewsView on X
  • Aug 13, 20262.8x their median

    There's no sleeping on the Ja 4. Available now at Foot Locker. https://t.co/udVe2pDOyP

    8371045K viewsView on X
  • Jul 26, 20262.7x their median

    Step in, stand out. The New Balance ABZORB 2010 just dropped in new colorways exclusive to Foot Locker. Get it now. https://t.co/1EYUEW7gly

    8081048K viewsView on X
  • Aug 1, 20262.5x their median

    https://t.co/vYAtiySYMG

    7732048K viewsView on X
  • Aug 21, 20262.2x their median

    Pay attention to what Foot Locker & Nike are doing with The Crenshaw Rec too. That’s not just a Pop-Up.

    6144318K viewsView on X
  • Aug 3, 20262.0x their median

    Fresh off the page. 💥 Ben-Day dots, bold gradients, and off-white leather turn this pair into a walking comic strip. https://t.co/wywX22OXM7

    5872047K viewsView on X
  • Aug 3, 20262.0x their median

    Fresh from head to toe. Shop Puma Suede in-store and online at Foot Locker. https://t.co/y0C4den4Gz

    5960042K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 33 interactions against 1.4M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 26% of 3,847 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.079% of those impressions turn into an interaction. That is about 2.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 86% carry an image or video and 37% link out. The account's strongest tracked post pulled 3.4K interactions, about 103x its own typical post.

What is Foot Locker's engagement rate on X?
Foot Locker (@footlocker) has an engagement rate of 0.002%, based on the median interactions across 35 original posts from the last 30 days against 1,449,904 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Foot Locker sits above the 10th percentile of the 37,320 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @footlocker have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,847 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @footlocker post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 1.23 posts per day across the measured window.

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