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Game Informer engagement report

@gameinformer - 2.2M followers on X

Measured over 119 original posts from a 30-day window, last computed on October 31, 2026.

Engagement

Per follower
0.006%
of 2.2M followers
Per impression
0.535%
24K views on a typical post
Reach
1.11%
of its followers see a post
Typical post
130
interactions (median)
Saved
0.029%
7 bookmarks on a typical post
Posting rate
4/day
active 93% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 130 interactions against 2.2M followers, an engagement rate of 0.006%. Posts are seen about 24K times each, and 0.535% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 119 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 41K interactions, about 287x its own typical post. Recurring topics include #grandtheftautovi, #gtavi.

Measured over 119 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #grandtheftautovi, #gtavi.

Where this sits in the catalog

At 0.006%, Game Informer sits above the 10th percentile of the 218,065 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.6%
Engagement rate as a share of followers, across the 218,065 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,725 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 222 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 12, 2026287x their median

    https://t.co/APgadiM4Rd

    38K3.1K3742341K viewsView on X
  • Sep 25, 2026149x their median

    Grand Theft Auto VI is Game Informer’s next cover! Our 14-page cover story features exclusive interviews with @rockstargames, plus a dozen never-before-seen screenshots. Want your own copy of this collectible piece of gaming history? https://t.co/KU69bQ5lf4 Read it next week digitally in our app or grab a print copy, now delivering worldwide! #GTAVI #GrandTheftAutoVI

    18K2.4K4863092.2M viewsView on X
  • Oct 21, 202650x their median

    In 2016, we published potentially the largest single feature to ever appear in a printed issue of Game Informer magazine with a full oral history of the legendary studio, BioWare. We've made that feature available online and free for the first time following reports of the studio's impending closure. https://t.co/jRThcbKbIE

    5.8K1.3K162183K viewsView on X
  • Sep 29, 202646x their median

    Read today's Grand Theft Auto VI cover story for free in the Game Informer app. You can also subscribe to the print edition and receive this collectible piece of gaming history as your first issue. https://t.co/7EXg6XGBCE #GTAVI #GrandTheftAutoVI @rockstargames https://t.co/pKVN37oP9e

    5.3K675568116607K viewsView on X
  • Sep 27, 202618x their median

    We're releasing our new Grand Theft Auto VI issue with minimal text on the cover to ensure it's an amazing physical art collectible for every fan. Subscribe today to ensure it arrives as your very first issue. https://t.co/aAVYFyibsV #GTAVI #GrandTheftAutoVI https://t.co/eypIDyBoKu

    2.4K150827127K viewsView on X
  • Sep 25, 202617x their median

    Learn more about what's included in our blowout 14-page GTAVI cover story ahead of its launch on September 29: https://t.co/vfWIQtIzOk #GTAVI #GrandTheftAutoVI https://t.co/GdZpHoowf2

    2.2K19742599K viewsView on X
  • Oct 1, 202614x their median

    Stone Kite is a new studio founded by Halo and Destiny creator Jason Jones and Beautiful Creatures author Margaret Stohl, and its first project focuses on rogue, AI-driven robotic soldiers. https://t.co/0s1IjyAU2l https://t.co/8W5Xv3VWUE

    1.9K1272832276K viewsView on X
  • Sep 29, 202614x their median

    Exclusive: Grand Theft Auto VI will feature tropical storms and hurricanes. https://t.co/5oSKhZaC6h https://t.co/23OtMgfvwf

    1.8K183411375K viewsView on X
  • Sep 26, 202612x their median

    Subscribe to Game Informer today to lock in your copy of the Grand Theft Auto VI issue as your first magazine. https://t.co/aAVYFyibsV #GTAVI #GrandTheftAutoVI https://t.co/UIMTzvfScu

    1.5K1368624192K viewsView on X
  • Oct 29, 202611x their median

    Phantom Blade Zero: Longtime Sonic and Ezio voice actor Roger Craig Smith is the new VO for protagonist Soul. We actually heard the new VO switch during our review period with the game. https://t.co/FEkiYGPtA4 https://t.co/KE7aYD4UOA

    1.4K129222458K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#grandtheftautovi#gtavi

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 130 interactions against 2.2M followers, an engagement rate of 0.006%. Posts are seen about 24K times each, and 0.535% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 119 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 41K interactions, about 287x its own typical post. Recurring topics include #grandtheftautovi, #gtavi.

What is Game Informer's engagement rate on X?
Game Informer (@gameinformer) has an engagement rate of 0.006%, based on the median interactions across 119 original posts from the last 30 days against 2,185,092 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Game Informer sits above the 10th percentile of the 218,065 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @gameinformer have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @gameinformer post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 4 posts per day across the measured window.

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