Back to @heidiklum's profile

Heidi Klum engagement report

@heidiklum - 3.9M followers on X

Measured over 1 original post from a 30-day window, last computed on August 19, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 3.9M followers
Per impression
0.482%
37K views on a typical post
Reach
0.95%
of its followers see a post
Typical post
180
interactions (median)
Saved
0.032%
12 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
13:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 180 interactions against 3.9M followers, an engagement rate of 0.005%. Measured over 1 original post, its engagement rate beats 37% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 0.482% of those impressions turn into an interaction. That is about 0.945% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 991 interactions, about 5.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 19, 2026. Recurring tag: #projectrunway.

Compared with accounts its own size

Heidi Klum's engagement rate beats 37% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.005%, Heidi Klum sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Sep 4, 20255.5x their median

    Halloween is just around the corner 🥳👻🎃❤️ https://t.co/iJpfWVmX6F

    8096010814137K viewsView on X
  • Jul 17, 20254.0x their median

    It’s good to be home ❤️ 2 weeks until our Season 21 premiere #ProjectRunway https://t.co/ndqn06JmXu

    6034956748K viewsView on X
  • Jul 30, 20253.3x their median

    1 more day 🥰 #ProjectRunway https://t.co/pNTjtbU7f3

    4854758558K viewsView on X
  • Oct 1, 20252.9x their median

    It’s timeless, it’s legendary, and it’s the orange accessory on everyone’s wrist this season. For #Halloween there’s nothing more iconic than the UNICEF Trick-or-Treat Box. Thank you to my friends at @UNICEFUSA for all you do to support children around the world. Get a box and add some meaning to your Halloweening. 💙 https://t.co/tWtzkkl8kx

    30161151497K viewsView on X
  • May 19, 20252.2x their median

    i am back and it’s good to be home 🥰 @ProjectRunway #ad https://t.co/7Qnni1Baa8

    31044291737K viewsView on X
  • Jul 24, 20251.6x their median

    One more week 🥳 @CSiriano #ProjectRunway July 31 on @FreeformTV, @hulu, and @DisneyPlus https://t.co/6ARJL8mR3o

    2273419242K viewsView on X
  • Apr 22, 2025

    If your shaving routine doesn’t look this effortless… you’re doing it wrong. 😉✨ With @PosheEra Effortless Shave Kit— shaving should feel this easy. #PosheEra #ShavingMadeSimple #ad 🔗 https://t.co/VUsAlatwbH https://t.co/GPTMCh0xEL

    2281721322K viewsView on X
  • Jun 28, 2026

    An estimated 680,000 children are in need of humanitarian assistance following the catastrophic earthquakes that struck Venezuela. UNICEF is scaling up its response across health, nutrition, water and sanitation, child protection and education. Learn more: https://t.co/YnhKz1Ga7C

    1227426542K viewsView on X
  • May 20, 2025

    Excited to be back with my @projectrunway family 🥰 See you July 31 on @FreeformTV, @hulu, and @DisneyPlus https://t.co/Sz3pmijglc

    1762515217K viewsView on X
  • Aug 21, 2025

    Sew it or blow it ✂️ Watch #ProjectRunway tonight at 10pm on @FreeformTV, stream on @hulu and @DisneyPlus https://t.co/xHtYluHgc0

    1452843072K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#projectrunway

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 180 interactions against 3.9M followers, an engagement rate of 0.005%. Measured over 1 original post, its engagement rate beats 37% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 0.482% of those impressions turn into an interaction. That is about 0.945% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 991 interactions, about 5.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Heidi Klum's engagement rate on X?
Heidi Klum (@heidiklum) has an engagement rate of 0.005%, based on the median interactions across 1 original posts from the last 30 days against 3,946,488 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Heidi Klum sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @heidiklum have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @heidiklum post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going