Internet Archive engagement report
@internetarchive - 505K followers on X
Measured over 34 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 119 interactions against 505K followers, an engagement rate of 0.024%. Measured over 34 original posts, its engagement rate beats 43% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.65% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 82% carry an image or video, 12% are part of a thread and 97% link out. The account's strongest tracked post pulled 5.4K interactions, about 46x its own typical post. Recurring topics include #vanishingculture, #booktalk, #booktwitter.
Measured over 34 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #vanishingculture, #booktalk, #booktwitter.
Compared with accounts its own size
Internet Archive's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, Internet Archive sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 16, 202646x their median
Dealing with a power outage. Apologies for the disruption in service.
- Aug 1, 202633x their median
🌐 On World Wide Web Day, we’re celebrating the Wayback Machine’s milestone of archiving more than 1 trillion web pages, preserving decades of the web we’ve built. Explore decades of web history with the #WaybackMachine: https://t.co/7XWwm4N90t #WorldWideWebDay @MarkGraham https://t.co/sXgVEwdZr3
- Jul 19, 20267.2x their median
Power outage in San Francisco took https://t.co/rvOhn0byKe offline overnight. We’re back!
- Aug 5, 20267.0x their median
AI companies scraping websites at scale is a real problem. But a proposed NY law could make it harder for libraries, journalists & researchers to preserve the web and investigate the powerful. That's why we've joined @EFF & others in a letter to Gov. Hochul. https://t.co/JhmGKFChP8
- Jul 30, 20266.6x their median
🌈 The year is 2010. 🎶 "Always" by Erasure is blasting as you mash the Z key ⌨️ in pursuit of a new high score 🏆 all while living your best sparkly robot unicorn life 🦄✨. While we can't actually time travel 🤖, ROBOT UNICORN ATTACK is still playable thanks to digital preservation & emulation via Ruffle. Flash may be gone 👋, but your favorite internet games don't have to be. 🌐 Play it today on the Internet Archive ⤵️ https://t.co/76mI1olHhj
- Aug 22, 20265.7x their median
🤖 Long before personal computers became commonplace, people were fascinated by the idea of machines that could think, talk, and act on their own. From ELIZA to Little Computer People, early software used clever programming to create the illusion of intelligence, personality, and autonomy. Our new Vintage Artificial Intelligence collection brings together emulated software from the 1970s–90s that explored what it might be like to have a machine that thinks. 🔎 Explore the collection: https://t.co/58d9uODdw4 #VintageComputing
- Jul 21, 20265.1x their median
🌐 Websites vanish. 📰 News archives go offline. 📚 Textbooks are withdrawn. 🏛️ Government reports are deleted. What happens when the historical record starts disappearing? The Internet Archive and the Our Future Memory movement explore why "vanishing culture" is becoming a political crisis in THE POLITICAL THREATS OF VANISHING CULTURE AND THE NEED TO PROTECT OUR FUTURE MEMORY. 📖 Read or download the paper here ⬇️ https://t.co/OmZRHE2IL0 #VanishingCulture
- Jul 19, 20263.2x their median
🎉 Welcome to the Public Domain, JULES RIMET CUP (1930) 🏆⚽ 🖼️ The original FIFA World Cup trophy, the Jules Rimet Cup was designed by French sculptor Abel Lafleur. Cast in gold-plated sterling silver on a blue lapis lazuli base, it depicts Nike, the Greek goddess of victory, holding an octagonal cup aloft. See it in our collections ➡️ https://t.co/tJGisQzlYG 🧵1️⃣/2️⃣👇
- Aug 13, 20262.7x their median
Vintage matchbox labels and other everyday ephemera offer a window into the styles, products, and aspirations of bygone eras. These Soviet matchbox covers come from the "Atoms for Peace" era. One promotes nuclear technology's promise for medicine, the other its role in industrial chemistry and manufacturing. Find these and many more fascinating items in the Matchbox Posters Archive on the Internet Archive ⤵️ https://t.co/EDoaQb58yh
- Aug 1, 20262.6x their median
🌐 Happy World Wide Web Day! Created by Sir Tim Berners-Lee in 1989, the World Wide Web transformed how we share knowledge online. In 2025, Sir Tim was honored as an Internet Archive Hero Award recipient for his lasting impact on the web. Learn more 👇 https://t.co/ePxq51TtVC #WorldWideWebDay
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 119 interactions against 505K followers, an engagement rate of 0.024%. Measured over 34 original posts, its engagement rate beats 43% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.65% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 82% carry an image or video, 12% are part of a thread and 97% link out. The account's strongest tracked post pulled 5.4K interactions, about 46x its own typical post. Recurring topics include #vanishingculture, #booktalk, #booktwitter.
- What is Internet Archive's engagement rate on X?
- Internet Archive (@internetarchive) has an engagement rate of 0.024%, based on the median interactions across 34 original posts from the last 30 days against 504,606 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Internet Archive sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @internetarchive have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @internetarchive post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.4 posts per day across the measured window.