Laycon engagement report
@itsLaycon - 1.6M followers on X
Measured over 26 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 378 interactions against 1.6M followers, an engagement rate of 0.024%. Measured over 26 original posts, its engagement rate beats 46% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 3.50% of those impressions turn into an interaction. That is about 0.683% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 88% carry an image or video and 42% are part of a thread. The account's strongest tracked post pulled 28K interactions, about 73x its own typical post.
Measured over 26 original posts from a 30-day window, last computed on October 30, 2026.
Compared with accounts its own size
Laycon's engagement rate beats 46% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, Laycon sits above the 10th percentile of the 217,973 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 957 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 202673x their median
Six years ago, @innosonvehicles gave me my first car after I won Big Brother. Six years of memories, miles and stories later, I think it’s time we had a conversation. 😂 Innoson, Let’s change my car ! I think there’s a story here worth telling.
- Sep 1, 202652x their median
Who is the best rapper in Africa?
- Sep 26, 202637x their median
Six years. One car. A lot of stories. After Big Brother, Innoson gave me my first car. Six years later, this car has been there through some of the biggest, strangest, funniest and most ordinary moments of my life. I think it’s time I told the story of everything we’ve been through. MY INNOSON STORY. Six years later, I still want another Innoson. @innosonvehicles Innoson, let’s change my car.
- Sep 30, 20211.6x their median
Same girl wey inspire love song na hin go inspire heartbreak song lol. Case study. Drunk in Love and Angry Birds.
- Sep 26, 20266.8x their median
3 a.m. and I’m awake thinking about this. @innosonvehicles Innoson, let’s change my car.
- Oct 25, 20266.0x their median
Hala Madrid 🤍
- Oct 3, 20265.2x their median
All my life, it feels like I’ve been collecting moments. Some big. Some small. Some I’ll never forget. This is one of those moments. And from next week, I’ll be sharing some of my favourite moments with you. 33 moments. 33 stories. 33 days. Are you ready ? https://t.co/L9PEQR7BAv
- Oct 17, 20263.6x their median
33 MOMENTS BEFORE 33 DAY 11/33 My Oldest Friend There was a time at UNILAG when I would walk out of my room at Bill Bako Hall, stand across from Bisi’s room, and shout his name. “BISIIII!” He would come out and ask, “Why? Why are you shouting my name like that? It became a routine. Even his roommates knew what was going on. I would shout his name, he would come out, and we would have our little moment. Looking back, it’s one of those seemingly ordinary memories that I know I’ll carry with me for a long time. But what makes that memory special is everything that came before it.
- Aug 25, 20263.5x their median
So unknown to me, I get ADHD. Torr
- Oct 29, 20263.3x their median
33 MOMENTS BEFORE 33 DAY 23/33 Gomey and Scarlet I met @temigomez in 2014, and I met @thescarletgomez around 2015/2016, when I was finishing up my YBAG mixtape. I wanted Gomey to help me with an interlude, so I sent him the entire project to listen to. Somewhere along the way, Scarlet heard Success with Deshinor and loved it. That was how I met her, and from there, our relationship grew. Over the years, Gomey became someone I could learn from, professionally and personally. When I wanted to get signed, I knew I needed someone who understood the industry, so I introduced Jackson Fierce to him. That connection eventually grew into something bigger, and we started working together more closely. He also helped me secure a management role at the studio I worked at before my life changed. When I got the call to enter Big Brother Naija, they knew they would be part of the journey. I went into the house to do my thing, only to come out and discover how much Scarlet had held things down behind the scenes. What she did during that period meant so much to me. She’s one of the best people I could have had in my corner. Today, seeing Scarlet become one of Nigeria’s biggest actresses, leading major productions and starring in the highest-grossing Nollywood film, makes me genuinely happy. I’ve watched these two build their lives and careers, and I’m grateful to have witnessed and experienced a part of that journey. Beyond everything they’ve done for me, I admire the relationship they’ve built together. I don’t believe any couple is perfect, but there’s something about what they share that I value and hope to carry into my own relationship someday. In my 33 years, Gomey and Scarlet are two people who have influenced me in ways I will always cherish. I love them, I’m grateful for them, and I don’t take their place in my story for granted.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 378 interactions against 1.6M followers, an engagement rate of 0.024%. Measured over 26 original posts, its engagement rate beats 46% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 3.50% of those impressions turn into an interaction. That is about 0.683% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 88% carry an image or video and 42% are part of a thread. The account's strongest tracked post pulled 28K interactions, about 73x its own typical post.
- What is Laycon's engagement rate on X?
- Laycon (@itsLaycon) has an engagement rate of 0.024%, based on the median interactions across 26 original posts from the last 30 days against 1,585,813 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Laycon sits above the 10th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @itsLaycon have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @itsLaycon post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 3.03 posts per day across the measured window.