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James Maslow engagement report

@jamesmaslow - 2.0M followers on X

Measured over 12 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 2.0M followers
Per impression
1.58%
15K views on a typical post
Reach
0.75%
of its followers see a post
Typical post
237
interactions (median)
Saved
0.077%
12 bookmarks on a typical post
Posting rate
0.4/day
active 40% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 237 interactions against 2.0M followers, an engagement rate of 0.012%. Measured over 12 original posts, its engagement rate beats 48% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.58% of those impressions turn into an interaction. That is about 0.747% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 72x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

James Maslow's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, James Maslow sits above the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 18, 202672x their median

    I’m Jewish. I have family history that makes what’s happening in NYC right now impossible to ignore. This past week, mobs targeted synagogues in Brooklyn. A child was attacked. This is not politics, this is hatred, in plain sight, and too many people are scrolling past it. I made this video because silence has a cost. History has proven that. “Never Again” is not a slogan. It’s a responsibility. And that responsibility is yours too, whether you’re Jewish or not. Watch this. Share it. Say something. #neveragain

    12K3.0K2.2K190498K viewsView on X
  • Mar 19, 202611x their median

    Working hard. Staying disciplined. Not always easy on tour, but feeling pretty good about where I’m at. Didn’t realize I was also preparing for a completely different target demographic…but I’m complimented 🇺🇸😏 https://t.co/7YVflC5mKg

    2.4K1488656349K viewsView on X
  • Mar 21, 20264.5x their median

    Last show of the IRL World Tour is today. Truly hard to believe - we started this run almost a year ago. It has been incredible, and hard (43 songs a night!) and fun. And after 1 more, it will be back to the drawing board. Can’t say what’s next exactly, but it will be great too 🤠

    8221341272928K viewsView on X
  • Jun 24, 20263.2x their median

    Proof that the hair survived the 2010s https://t.co/I1QBh0vY4z

    6576833228K viewsView on X
  • Mar 28, 20262.6x their median

    Guess what? My new adventure series UNBOUND is on YouTube now! I’ve wanted to make a show like this forever, and finally decided to just do it. UNBOUND is going to take you with me, around the world, to try some of the most amazing adventures, with some of the most impressive people. New episodes every Tuesday at 9am PST, and trust me, they just get bigger and better! Go check out the first episode w/ @jaimecamil now! Link in bio.

    31027127165K viewsView on X
  • May 28, 20262.4x their median

    Antisemitism is not just a Jewish problem, it’s a human problem. I stand as a proud Jewish American, and will fight to uphold the god given rights and liberties for all of us. Thank you @GoldsteinBrooke for all that you do! https://t.co/DAWUlQeuWs

    4865622516K viewsView on X
  • Aug 20, 20262.0x their median

    1, 2, or 3?👇 https://t.co/EtxtbnKFVG

    3924446116K viewsView on X
  • Aug 3, 20261.8x their median

    Sometimes the job calls for a clean shave Big thanks to Blue Ridge, @JohnSchaech and @garywheelerfilm https://t.co/w4njbU0TF5

    35137321537K viewsView on X
  • Jun 8, 20261.7x their median

    Never quit and you’ll be fine

    288724179.9K viewsView on X
  • Jun 2, 20261.7x their median

    Cleaned up pretty well for the occasion @kennethcole https://t.co/iW3iVdbvho

    322433939.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 237 interactions against 2.0M followers, an engagement rate of 0.012%. Measured over 12 original posts, its engagement rate beats 48% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.58% of those impressions turn into an interaction. That is about 0.747% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 72x its own typical post.

What is James Maslow's engagement rate on X?
James Maslow (@jamesmaslow) has an engagement rate of 0.012%, based on the median interactions across 12 original posts from the last 30 days against 2,005,563 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, James Maslow sits above the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jamesmaslow have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @jamesmaslow post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.4 posts per day across the measured window.

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