Jocko Willink engagement report
@jockowillink - 972K followers on X
Measured over 54 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 784 interactions against 972K followers, an engagement rate of 0.081%. Measured over 54 original posts, its engagement rate beats 70% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 32K times each, and 2.42% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 14x its own typical post.
Measured over 54 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Jocko Willink's engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.081%, Jocko Willink sits above the 50th percentile of the 36,852 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 30, 202614x their median
BREAKING: Another person has been sent to the hospital after falling off a cliff at Sunset Cliffs in San Diego, a popular spot for illegal cliff jumping https://t.co/MtokEWVUvA
- Aug 13, 20269.8x their median
Dostoevsky writing to his brother a few hours after nearly being executed by order of Tsar Nicholas I. https://t.co/uL07hDEQVV
- Aug 6, 20267.5x their median
Okay, hear me out… What do y’all think? Me. @sophaller . The Marine Corps Ball this year…
- Aug 7, 20264.9x their median
Michigan Democratic Senate Primary Arab vs Non-Arab Voters: Non-Arab Voters: 🟡 Haley Stevens: 48.2% 🔵 Abdul El-Sayed: 47.9% Arab Voters: 🔵 Abdul El-Sayed: 94.1% 🟡 Haley Stevens: 5.9% (Per @VoteHub via @ZacharyDonnini) https://t.co/nUKbmTXDyt
- Oct 12, 20154.7x their median
.@jockowillink podcast with @tferriss is the most inspirational and intense one I've ever listened to. You're a man amongst men. RESPECT!
- Aug 7, 20262.5x their median
Weak institutions love procedure because procedure can make cowardice look responsible.
- Aug 17, 20262.2x their median
This is a critically important tip from @jockowillink. A lot of boys today are insecure. Modern culture gives them plenty of reasons to doubt themselves. One surprisingly effective antidote is cockiness, not arrogance, but the kind that’s funny, deliberate, and just ridiculous enough to take the pressure off. I started doing this with my son when I taught him to ski. Here’s the problem: I’m afraid of skiing. I cofounded one of the biggest ski websites on the planet, but I suck at skiing. So how do you teach your kid something when he can plainly see you’re terrible at it? How do you project confidence when you’re about to eat shit directly in front of him? Cockiness. Find ONE tiny aspect of the activity you can dominate. Then own the hell out of it. “NOBODY takes a fall like me.” Say it with complete conviction. Eventually your kid asks the obvious question: “Dad, why should I listen to you?” “Well, son, someday you may be a better skier than me. But you will NEVER take as many spectacular faceplants as I have.” He’ll laugh. You don’t. Then you fall. You get up, look him dead in the eye and say: “TOLD YOU.” Ask if he got that EPIC faceplant on camera. If he didn’t, chastise him for missing the shot. We have the most fun doing this with mini golf. I’m decent at mini golf—usually a little under par—but I act like I’m Tiger Woods on Sunday at Augusta. We spent a weekend at Lake George and played something like two dozen rounds. Why am I good but not great? Because I know one secret: EVERY. HOLE. MATTERS. I’m locked in on every single putt. It drove my son insane. After a dozen rounds, he’s nearly broken. “You’re too good, Dad. I can’t beat you.” Next course? Kid shoots FIFTEEN UNDER PAR. That’s the other reason cockiness works: it’s FUN. You can’t perform at your best when you’re terrified of looking stupid. A little ridiculous confidence removes that fear. Suddenly you’re laughing, competing and pushing yourself harder. And here’s the best part: EVERYONE wants to correct a cocky guy. I was at a rifle competition last month acting cocky. Nine guys enjoyed the show. The best shooter there did not. Eventually he pulls me aside. “You think you’re so good, but you screwed up X, Y and Z.” Then he proceeds to explain, in excruciating detail, every mistake I made and exactly how I should fix it. So I pulled out a notebook and started taking notes. Afterward, I found him again. “Can you show me?” He gave me 30 minutes of personal instruction. The best shooter there had just become my private coach. The same thing happens constantly on X. Post something timidly and people scroll past. Post it with absolute confidence and suddenly experts pour out of the woodwork to explain—in extraordinary detail—every single thing you got wrong. Perfect. Take notes. Cockiness doesn’t have to mean believing you’re better than everyone else. Sometimes it means being confident enough to look ridiculous, confident enough to fail spectacularly, and confident enough to let someone prove you wrong. And if you’re going to faceplant anyway? Make damn sure somebody gets it on camera. P.S. how do you know when you crossed from cockiness to arrogance. People stop laughing. When you are cocky you’ll piss a few people off but when you are arrogant then everyone will tire of you. Remember I’m not saying I’m better than you at everything, and I’m open to criticism at what I got wrong, but I am saying I am better than you at something specific.
- Jul 27, 20262.1x their median
Jocko Willink says he broke a 30 second freeze on a 1990s SEAL training exercise by taking one 12 inch step, and it showed him the call four senior leaders could not see. "And by the way, I'm the youngest and most junior guy in my platoon, and I'm standing there looking down the sight of my weapon." "And I'm waiting for someone to make a call and tell us what to do." "And I wait for five seconds and I wait for 10 seconds and I wait for 20 seconds and no one's saying anything." "And we're waiting for a leader in my platoon to make a call to tell us what to do. Tell me what to do." "And finally, after like 30 seconds, which seems like an eternity, I can't take it anymore." "And so I take a step, like a... one foot step, 12 inches. I take a step off the skirmish line." "I look to my left. I look to my right. And what I see is every other guy in my platoon is staring down their weapon, staring down the sight of their weapon, which means their field of view is tiny." "It's like a 20 degree field of view." "There's my platoon commander... there's my platoon chief... there's my leading petty officer... there's my assistant platoon commander... so everyone in the platoon is looking down the sight of their weapon, which means they all have a very narrow field of vision." "Well, when I take a step back and look to my left and look to my right, guess what kind of field of vision I got? I got a massive one." "I can see the whole scene and I can see exactly what it is we need to do." Four experienced leaders were standing in that line looking at the same problem, and not one of them was short on skill or nerve. They were looking down the same narrow tube he was, and by his account the answer was sitting outside it the whole time. I think about that whenever I am stuck and certain the problem is that I do not know enough yet. Usually I know plenty. I have just been reading the same thread for twenty minutes, or turning the same argument over on the same walk, from the exact spot I was standing in when it started. Jocko was the most junior man on that line and he still saw it first, because he was the only one who moved. - Jocko Willink (@jockowillink) on Huberman Lab (@hubermanlab)
- Aug 8, 20261.9x their median
Aftermath. Rest up. I got it. https://t.co/XYShwS1ceA
- Jun 7, 20241.7x their median
Eighty years ago today, a young David Hackworth sat glued to his radio, listening to the D-Day invasion, and made a bold decision to join the fight for freedom. But there was a hitch: Dave was only 14. In a time of desperate need, the service with the highest casualty rate during the war—the U.S. Merchant Marine—welcomed him. By 1945, he was shipping out to serve his country. After the war, Dave's determination didn't wane. He lied about his age once more to enlist in the United States Army. His courage and valor shone brightly during the Korean War, where he earned three Silver Stars and a commission. In the Vietnam War, he distinguished himself further, receiving two Distinguished Service Crosses, seven additional Silver Stars and was promoted to Colonel. His total of TEN Silver Stars remains unmatched in the history of any branch of service. Hackworth's story is a testament to the indomitable American spirit, reminding us of the incredible sacrifices made by those who came before us to protect our freedoms. Let's honor his legacy and the brave men and women of the U.S. Merchant Marine and the United States Army. Let us never forget that logistics are the backbone of victory in any war. We should thank this brave man for his service but we must ensure that our critical shortage of mariners never again forces us to send boys into harm’s way.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 784 interactions against 972K followers, an engagement rate of 0.081%. Measured over 54 original posts, its engagement rate beats 70% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 32K times each, and 2.42% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 14x its own typical post.
- What is Jocko Willink's engagement rate on X?
- Jocko Willink (@jockowillink) has an engagement rate of 0.081%, based on the median interactions across 54 original posts from the last 30 days against 972,150 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.081%, Jocko Willink sits above the 50th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @jockowillink have real engagement?
- Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @jockowillink post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 2.67 posts per day across the measured window.