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Katie Couric engagement report

@katiecouric - 1.5M followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.019%
of 1.5M followers
Per impression
1.00%
29K views on a typical post
Reach
1.94%
of its followers see a post
Typical post
291
interactions (median)
Saved
0.045%
13 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
14:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 291 interactions against 1.5M followers, an engagement rate of 0.019%. Posts are seen about 29K times each, and 1.00% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 179K interactions, about 1210x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.019%, Katie Couric sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 4, 20261210x their median

    This morning I called James and congratulated him on becoming the Senate nominee. Texas is primed to turn blue and we must remain united because this is bigger than any one person. This is about the future of all 30 million Texans and getting America back on track. With the primary behind us, Democrats must rally around our nominees and win. I’m committed to doing my part and will continue working to elect democrats up and down the ballot.

    145K16K16K1.7K4.4M viewsView on X
  • Mar 4, 2026290x their median

    It is with heavy hearts that we announce the deaths of four U.S. Army Reserve Soldiers supporting Operation Epic Fury on March 1st. “We honor our fallen Heroes, who served fearlessly and selflessly in defense of our nation.” said Lt. Gen. Robert Harter, Chief of Army Reserve. https://t.co/r4zBm3hfyt

    32K5.3K4.5K8601.9M viewsView on X
  • Apr 3, 202676x their median

    JD Vance is heading to Hungary to endorse Viktor Orban. Here is a description of the corrupt regime, and the bizarre, post-reality campaign, that the US administration now supports: https://t.co/2Hx9Ow1dfV

    7.5K3.3K292166992K viewsView on X
  • Apr 22, 202633x their median

    Katie Couric says that corporate media today is a "real problem": "Whether we’re talking about ABC paying $15 million to the Trump library on what should have been an on-air correction by George Stephanopoulos or CBS paying $16 million from what almost every legal expert said was a specious lawsuit about the editing of the Kamala Harris interview [on '60 Minutes']. That was obviously because they wanted the [Paramount/Skydance] merger to go through, and it was so obvious. That, to me, is a real issue in in media today, and I found that really deplorable. That level of capitulation was just incredibly disappointing to me." https://t.co/tI9eVcxl6y

    4.0K70719933344K viewsView on X
  • May 16, 202615x their median

    "You should vote for me because I am somebody who is completely devoted to making this country normal again as soon as possible—not pretending that we can kind of go around Trump, and to restoring faith in government by showing people the corruption and how it's affecting their lives ... And I think my skills as a civil litigator, and the skills that I've shown as an advocate in the media, make me well-suited for that at this moment, at this time."

    3.7K6971188187K viewsView on X
  • Sep 25, 20257.6x their median

    Doctor, you brought your camera. I brought mine. Thank you @LeadFromBehind (powered by @ColorectalCancerAlliance) for reminding us to get regular screenings if you’re over 45. Visit https://t.co/x9lW69MdO7 for more information. #LeadFromBehind https://t.co/r3OjYhPEYh

    3092241.7K17106K viewsView on X
  • Mar 10, 20269.4x their median

    Voters should choose their elected officials, not the other way around. op: @katiecouric https://t.co/YM1LWqRnE9

    55619958149286K viewsView on X
  • Mar 5, 20267.5x their median

    Trump thinks projecting strength means using military power whenever possible. But if we look like we ignore the rules, it's harder to explain why our actions are different from those we criticize elsewhere. In an era of great power competition with Russia & China, that hurts us. W/ @katiecouric

    81320193927K viewsView on X
  • Feb 5, 20265.6x their median

    Had a great conversation with @katiecouric on her Substack yesterday about ICE and the current state of our nation. We dove into some tough questions. Watch the full discussion at the link in my reply. https://t.co/JP4dFrgARQ

    467120236923K viewsView on X
  • Mar 3, 20263.8x their median

    Hard deals don’t get done in weeks. Serious diplomacy requires time, direct engagement, and experienced negotiators. We didn’t see that with Iran, and that begs the question of whether the negotiations were ever aimed at reaching an agreement or simply a decoy. W/ @katiecouric https://t.co/pO1fWMm7m8

    4438039126K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 291 interactions against 1.5M followers, an engagement rate of 0.019%. Posts are seen about 29K times each, and 1.00% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 179K interactions, about 1210x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Katie Couric's engagement rate on X?
Katie Couric (@katiecouric) has an engagement rate of 0.019%, based on the median interactions across 1 original posts from the last 30 days against 1,497,010 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Katie Couric sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @katiecouric have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @katiecouric post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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