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キッコーマンです。 engagement report

@kikkoman_desu - 415K followers on X

Measured over 26 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.048%
of 415K followers
Per impression
1.31%
15K views on a typical post
Reach
3.67%
of its followers see a post
Typical post
199
interactions (median)
Saved
0.049%
8 bookmarks on a typical post
Posting rate
1.9/day
active 57% of days
Peak time
03:00 UTC
Thursday

A typical post picks up 199 interactions against 415K followers, an engagement rate of 0.048%. Measured over 26 original posts, its engagement rate beats 55% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.31% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 92% carry an image or video and 69% are part of a thread. The account's strongest tracked post pulled 4.0K interactions, about 20x its own typical post. Recurring topics include #おいしいバターの日, #キッコーマンうちのごはんレシピレコメンド, #リコピンリッチの日.

Measured over 26 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #おいしいバターの日, #キッコーマンうちのごはんレシピレコメンド, #リコピンリッチの日.

Compared with accounts its own size

キッコーマンです。's engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.048%, キッコーマンです。 sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 4, 202620x their median

    / 献立を考えるのが大変なあなたへ🥢 気分に合わせてAIが提案♪ うちのごはんレシピレコメンドキャンペーン \ 夏休みの献立や、考えるのも面倒な日に🥘 うちのごはんセット(4種ランダム)を100名様に🎁 ①@kikkoman_desuをフォロー ②画像タップで設問に回答 ③レコメンド結果をXでシェア 8/16まで

    1.8K2.0K89271.6M viewsView on X
  • Jul 16, 20266.0x their median

    おはようございます! 朝から会議室に七色のしょうゆを並べてみました🌈✨ 皆さんのお気に入りの色はありますか? (よ~く見るとガラス越しに何か見えるかも...?) #虹の日 https://t.co/G6KwEQR0Nz

    1.1K10228730K viewsView on X
  • Aug 12, 20263.8x their median

    花火大会で見たいっ! #しぼ生 花火🎇✨ https://t.co/LXnoo3VFKO

    677703218K viewsView on X
  • Jul 21, 20263.7x their median

    おはようございます🌻 もう夏休みに入った方はいますか〜?🙋‍♀️☀️ しぼ生もひまわりと夏休みスタートしましたっ🌻 https://t.co/iL1GOFmuog

    695417316K viewsView on X
  • Aug 13, 20262.8x their median

    しぼ生カラーのゆかたなんて どうでしょうか〜? これを着ていくなら お祭り➡︎「🏮」 花火大会➡︎「🎆」 コメントで教えてくださいっ! https://t.co/0eBkK51hlg

    4673640619K viewsView on X
  • Jul 23, 20262.3x their median

    おはようございますっ! 夏休み中の料理に使う選手たちは、 しっかり補充されていますか?💪 しぼ生、わが家は焼肉屋さん、本つゆ、かけたまも 皆さんをお手伝いしますよ〜〜ッ!! https://t.co/ussLq5TVL0

    422258215K viewsView on X
  • Aug 10, 20262.2x their median

    おはようございます☀️ 明日は #山の日 キッコーマンにも山があったので 絶景をシェアします⛰️ キッコー民なら何かわかりますよね?😋 https://t.co/rcMbzrIHwV

    396294215K viewsView on X
  • Jul 17, 20262.0x their median

    おはようございます☀️ そろそろ、 我がしぼ生の絵文字がリリースされても いいと思うんです👀📱 #世界絵文字デー https://t.co/odFFSXO3vN

    360306414K viewsView on X
  • Jul 22, 20261.7x their median

    🔥#火を使わない料理選手権🔥 毎日暑くて、コンロを付けたくない… って日もありますよね😣 そこで、キッコー民おすすめの レンジでチンするだけで作れる 夏のお助けレシピを教えてくださいっ! 暑い日を乗り切る、皆さんのコメント待っています!💬 https://t.co/ajM6HyAYwe

    320180225K viewsView on X
  • Aug 20, 20261.7x their median

    \なすがかば焼きに🍆/ 焼いたなすを 「わが家は焼肉屋さん 中辛」でかば焼きに! とろんとしたなすと卵黄がご飯に絡んで、 お箸が止まらないおいしさです🍚 作り方は画像をチェック👇 https://t.co/VERlTwhcRu

    302321225K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#おいしいバターの日#キッコーマンうちのごはんレシピレコメンド#リコピンリッチの日#位置商標クイズ#米の日

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 199 interactions against 415K followers, an engagement rate of 0.048%. Measured over 26 original posts, its engagement rate beats 55% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.31% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 92% carry an image or video and 69% are part of a thread. The account's strongest tracked post pulled 4.0K interactions, about 20x its own typical post. Recurring topics include #おいしいバターの日, #キッコーマンうちのごはんレシピレコメンド, #リコピンリッチの日.

What is キッコーマンです。's engagement rate on X?
キッコーマンです。 (@kikkoman_desu) has an engagement rate of 0.048%, based on the median interactions across 26 original posts from the last 30 days against 414,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.048%, キッコーマンです。 sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kikkoman_desu have real engagement?
Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kikkoman_desu post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 1.9 posts per day across the measured window.

Keep going

キッコーマンです。 (@kikkoman_desu) Engagement Rate - 0.048% | PlayerSells