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Lay Zhang Studio engagement report

@lay_studio - 776K followers on X

Measured over 17 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.304%
of 776K followers
Per impression
7.89%
30K views on a typical post
Reach
3.86%
of its followers see a post
Typical post
2.4K
interactions (median)
Saved
0.097%
29 bookmarks on a typical post
Posting rate
0.57/day
active 43% of days
Peak time
05:00 UTC
Monday

A typical post picks up 2.4K interactions against 776K followers, an engagement rate of 0.304%. Measured over 17 original posts, its engagement rate beats 86% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 30K times each, and 7.89% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 4.3K interactions, about 1.8x its own typical post. Recurring topics include #lay, #layzhang, #flawedcrown.

Measured over 17 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #lay, #layzhang, #flawedcrown.

Compared with accounts its own size

Lay Zhang Studio's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.304%, Lay Zhang Studio sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 27, 20261.8x their median

    LAY 'CALL MY NAME' MV 🔗 https://t.co/euv58ETAxI #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown #CallMyName https://t.co/tGrzOLf02X

    2.5K1.7K359373K viewsView on X
  • Aug 10, 20261.7x their median

    He who crosses the fire turns never back. @layzhang ’s new song CROSSFIRE coming out Aug 14, 10:07 Teaser Image 1 #LAY #LayZhang https://t.co/DG7kH73CFw

    2.7K1.2K316251K viewsView on X
  • Jul 9, 20261.6x their median

    LAY- You in My Mind (Special Video) 🔗 https://t.co/Qfr7Ot9AkA #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown https://t.co/wZ1C6zgrsI

    2.5K1.3K262950K viewsView on X
  • Jul 13, 2026

    Roadshow of the movie Kung Fu Soccer in Changsha. Let’s keep passing on joy together! @layzhang #LAY #LayZhang https://t.co/jjPMnWo3CN

    2.2K923251542K viewsView on X
  • Aug 12, 2026

    At the closing ceremony of the 7th Jackie Chan International Action Film Week, @layzhang explores countless stories through the silver screen and discovers new chapters within Chinese stories. #LAY #LayZhang https://t.co/DAIS83L1hq

    2.2K889172633K viewsView on X
  • Aug 15, 2026

    Flames clear the way, weeds burn to dust. Shatter silence, stride into light. @layzhang CROSSFIRE Special Video Out Now #LAY #LayZhang #crossfire https://t.co/FRNzUki0fH

    1.9K1.0K242246K viewsView on X
  • Aug 7, 2026

    Polishing every detail with care, refining every expression, and exploring the echoes deep within the soul through melodies. @layzhang Think About It — ponders countless thoughts, and turns inward to revisit his true self. #LAY #LayZhang https://t.co/LdrmOyFuJh

    2.0K919151538K viewsView on X
  • Aug 3, 2026

    Converse with your innermost self, explore the depths of your soul, and empower every listener to be the hero of their own story. @layzhang Physical Album “Flawed Crown” Pre-orders Kicks Off🔥 Enter the world of Eastern cyber music. #LAY #LayZhang #FlawedCrown https://t.co/lxwMOZLhkf

    1.9K84118635K viewsView on X
  • Jul 30, 2026

    Repeatedly stepping into characters to live diverse lives; Stepping beyond yourself to explore endless possibilities in acting. @layzhang becomes the character, and embraces a broader self. #LAY #LayZhang https://t.co/rWG2OnLgOY

    1.8K835182948K viewsView on X
  • Jul 6, 2026

    LAY - The Performer (Special Video) 🔗 https://t.co/44euhY6eNH #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown https://t.co/DJRgOOOa08

    1.6K899142144K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lay#layzhang#flawedcrown#zhangyixing#crossfire

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.4K interactions against 776K followers, an engagement rate of 0.304%. Measured over 17 original posts, its engagement rate beats 86% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 30K times each, and 7.89% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 4.3K interactions, about 1.8x its own typical post. Recurring topics include #lay, #layzhang, #flawedcrown.

What is Lay Zhang Studio's engagement rate on X?
Lay Zhang Studio (@lay_studio) has an engagement rate of 0.304%, based on the median interactions across 17 original posts from the last 30 days against 775,515 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.304%, Lay Zhang Studio sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @lay_studio have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @lay_studio post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 0.57 posts per day across the measured window.

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