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Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪 engagement report

@leandroruschel - 1.1M followers on X

Measured over 611 original posts from a 30-day window, last computed on October 30, 2026.

Engagement

Top quarter for its size
Per follower
0.406%
of 1.1M followers
Per impression
11.4%
40K views on a typical post
Reach
3.55%
of its followers see a post
Typical post
4.6K
interactions (median)
Saved
0.107%
43 bookmarks on a typical post
Posting rate
29.83/day
active 103% of days
Peak time
13:00 UTC
Monday

A typical post picks up 4.6K interactions against 1.1M followers, an engagement rate of 0.406%. Measured over 611 original posts, its engagement rate beats 89% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 40K times each, and 11.4% of those impressions turn into an interaction. That is about 3.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 29.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 611 posts sampled, 74% carry an image or video and 7% link out. The account's strongest tracked post pulled 69K interactions, about 15x its own typical post. Recurring topics include #eleições2026, #sqn, #7milhoesdesoldadosdolula.

Measured over 611 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #eleições2026, #sqn, #7milhoesdesoldadosdolula.

Compared with accounts its own size

Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪's engagement rate beats 89% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 99% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.406%, Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪 sits above the 50th percentile of the 217,973 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,973 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,723 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video74% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 291 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 9, 202615x their median

    Esses dois heróis fecharam a tampa do caixão da campanha do Lula! GRATIDÃO 🫡🇧🇷 https://t.co/gc0NS329s0

    59K9.1K572252517K viewsView on X
  • Oct 22, 202613x their median

    > Aceitaram as condições do Flávio da abertura do sigilo > Chegaram com papelada contendo "tudo" > Postaram como se tivessem entregado tudo > Equipe do Flávio pediu para checar > LULA NÃO ENTREGOU NADA > Assinaram uma nova ata para realmente entregarem tudo até 00:00 A CARA NÃO QUEIMA NÃO? KKKKKKKK

    48K8.7K1.5K3051.1M viewsView on X
  • Oct 21, 202612x their median

    BOMBA: Dono de um Instituto de pesquisa vendeu por 4 milhões um resultado fake para tentar influenciar o 2o turno. Boa sorte na divulgação. 🚨📣💣

    44K11K1.1K3961.2M viewsView on X
  • Oct 8, 202612x their median

    É #FAKE vídeo de Flávio Bolsonaro dizendo que, se eleito, vai cortar 13° e aposentadorias; fala foi manipulada com IA https://t.co/HKGvi2C2ji https://t.co/lQNuDAycbp

    47K8.1K1.2K450787K viewsView on X
  • Oct 28, 202612x their median

    AHAHAHAHAHAHAHAHAHAHAH O ADVOGADO DO VORCARO TÁ SENDO COTADO PRA SER MINISTRO DA JUSTIÇA QUE PAÍS INCRÍVEL MEU DEUS AHAHAHAHAHAHAHAHAHAHAHAH

    50K4.7K464204786K viewsView on X
  • Oct 5, 202611x their median

    DECLARAÇÃO À NAÇÃO As urnas falaram. O povo brasileiro, autoridade única da democracia, deixou claro que deseja mudança. Quer atenção e respeito. Quem entendeu isso foi reeleito. Com os demais, deu-se a renovação. Renovação que apareceu fortemente na composição do Congresso Nacional e na força da candidatura à Presidência da República que chegou ao segundo turno em primeiro lugar. A sociedade não quer fórmulas repetidas e discursos grosseiros. Quer novas ideias, novas atitudes, novos projetos e um caminho diferente. Quer, portanto, reconexão. E reconexão é Flávio. Um bom Brasil a todos! Michel Temer

    36K3.4K8.7K2.1K3.0M viewsView on X
  • Oct 27, 20269.9x their median

    A eleição passou. O Brasil continua. https://t.co/ANDrCQtaNW

    33K2.6K7.9K1.2K3.1M viewsView on X
  • Oct 18, 20269.0x their median

    Mensagens encontradas pela Polícia Federal no celular de Daniel Vorcaro, ex-dono do Banco Master, mostram que o advogado Walfrido Warde afirmava que o banqueiro contava com o apoio do presidente Luiz Inácio Lula da Silva e de integrantes do PT para tentar salvar a instituição financeira. Em um áudio enviado em março de 2025, após o anúncio da compra de 58% do capital do Master pelo Banco de Brasília (BRB), Warde diz que a Globo tentava enfraquecer o apoio político de Vorcaro dentro do partido. A operação dependia da aprovação do Banco Central. Os diálogos revelam uma articulação que envolvia contatos com integrantes do governo e tentativas de aproximar Vorcaro de Lula. Segundo a reportagem, o presidente é citado em pelo menos 20 mensagens encaminhadas pelo advogado ao banqueiro entre abril de 2023 e julho de 2025. Em meio às tentativas de viabilizar a operação, Vorcaro também orientou que uma eventual manifestação de apoio de Lula fosse tratada por intermédio de Edinho Silva, presidente do PT, para evitar expor o presidente. O Banco Central acabou liquidando o Master em novembro de 2025. Saiba mais em VEJA. Link na bio. #danielvorcaro #bancomaster

    30K9.5K09641.1M viewsView on X
  • Oct 2, 20268.6x their median

    Malu Gaspar DETONOU o STF/TSE: “Estamos diante de uma situação surreal, absurda, inaceitável de ministros do Supremo que estão virando cabo eleitoral de candidato a presidente.” E completou: se ministro quer fazer política, “tira a toga e vai fazer campanha”. https://t.co/qlz9AKvtlD

    30K7.6K8712741.2M viewsView on X
  • Oct 18, 20268.5x their median

    A Avenida Paulista ficou pequena para tantos brasileiros querendo um novo rumo para o Brasil. https://t.co/MwtAecH0hX

    32K6.0K470171447K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#eleições2026#sqn#7milhoesdesoldadosdolula#bbcbrasil#bbcnewsbrasil

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.6K interactions against 1.1M followers, an engagement rate of 0.406%. Measured over 611 original posts, its engagement rate beats 89% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 40K times each, and 11.4% of those impressions turn into an interaction. That is about 3.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 29.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 611 posts sampled, 74% carry an image or video and 7% link out. The account's strongest tracked post pulled 69K interactions, about 15x its own typical post. Recurring topics include #eleições2026, #sqn, #7milhoesdesoldadosdolula.

What is Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪's engagement rate on X?
Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪 (@leandroruschel) has an engagement rate of 0.406%, based on the median interactions across 611 original posts from the last 30 days against 1,128,153 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.406%, Leandro Ruschel 🇧🇷🇺🇸🇮🇹🇩🇪 sits above the 50th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @leandroruschel have real engagement?
Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @leandroruschel post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 29.83 posts per day across the measured window.

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