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Little Big Town engagement report

@littlebigtown - 1.0M followers on X

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 1.0M followers
Per impression
1.48%
8.8K views on a typical post
Reach
0.85%
of its followers see a post
Typical post
130
interactions (median)
Saved
0.034%
3 bookmarks on a typical post
Posting rate
1.07/day
active 73% of days
Peak time
20:00 UTC
Wednesday

A typical post picks up 130 interactions against 1.0M followers, an engagement rate of 0.013%. Measured over 32 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.8K times each, and 1.48% of those impressions turn into an interaction. That is about 0.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 66% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Little Big Town's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Little Big Town sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 4, 2026166x their median

    It’s a love story ✨❤️‍🔥 Congrats to @taylorswift13 and @tkelce! https://t.co/8qcC266XE3

    20K1.1K4426744K viewsView on X
  • May 28, 20263.3x their median

    Our new album ‘It’s A Dying Art’ will be yours August 28th. 🖼️ New song “Over and Over” is out now anywhere you listen to music. This album was made in the middle of real life — grief, hope, and everything love costs and gives us. It’s a reminder to hold on. We can’t let love be a dying art. Pre-order signed CDs and vinyl now 🤍 https://t.co/C39aX1XiBb

    16521318514K viewsView on X
  • Jul 7, 20262.9x their median

    Some backstage singing 🎶🤍 https://t.co/Q0Vxu4AOeR

    3382316120K viewsView on X
  • Aug 28, 20262.2x their median

    Our brand new album It’s A Dying Art is yours. This album was made in the middle of real life — through joy, hope, grief, heartbreak, and all the profound ways love changes us. Here’s to holding on and never letting love become a dying art. Listen now 🖼️ https://t.co/Ucx8zxhxMP https://t.co/3Y57feaFGo

    2334211413K viewsView on X
  • Jul 6, 20262.1x their median

    Sucker outtakes 🤪🎬 https://t.co/Dp7LhAz4Ia

    257183018K viewsView on X
  • Aug 16, 20262.1x their median

    Don’t you make me wait… Closing Time with @KelseaBallerini from our new record It’s A Dying Art is out now 🤍 https://t.co/AKzxwYgRUz https://t.co/xZE3xIBgkZ

    237228119K viewsView on X
  • Aug 14, 20261.9x their median

    Calling last call… Closing Time with our dear friend @KelseaBallerini is out now 🍷🕰️   Thank you to Gena Johnson for creating magic in the studio on this one with us and Becky Fluke and Reid Long for capturing it all. https://t.co/AKzxwYgRUz https://t.co/Bk7kUaVBaY

    216279016K viewsView on X
  • Aug 11, 20261.7x their median

    It’s closing time… Friday 🍷🕰️ https://t.co/AKzxwYgRUz https://t.co/r6cIzTLvGs

    192254014K viewsView on X
  • Jul 24, 20261.7x their median

    Honey, just hold on… 🤍 “We Could Have It All” is out now — from our upcoming album, It’s a Dying Art. Yours on Aug. 28th. https://t.co/NQ0L6rELll https://t.co/m4BEuAmWZR

    192206234K viewsView on X
  • Aug 6, 20261.5x their median

    What song do you want to hear next? Vote now 🗳️ https://t.co/HblMtFvJJl https://t.co/Bj3Lkofoyh

    1671315123K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 130 interactions against 1.0M followers, an engagement rate of 0.013%. Measured over 32 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.8K times each, and 1.48% of those impressions turn into an interaction. That is about 0.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 66% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.

What is Little Big Town's engagement rate on X?
Little Big Town (@littlebigtown) has an engagement rate of 0.013%, based on the median interactions across 32 original posts from the last 30 days against 1,037,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Little Big Town sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @littlebigtown have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @littlebigtown post?
Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 1.07 posts per day across the measured window.

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