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Love Island USA engagement report

@loveislandusa - 1.5M followers on X

Measured over 42 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.049%
of 1.5M followers
Per impression
1.43%
50K views on a typical post
Reach
3.40%
of its followers see a post
Typical post
719
interactions (median)
Saved
0.102%
51 bookmarks on a typical post
Posting rate
1.47/day
active 67% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 719 interactions against 1.5M followers, an engagement rate of 0.049%. Measured over 42 original posts, its engagement rate beats 74% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.43% of those impressions turn into an interaction. That is about 3.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 42 posts sampled, 95% carry an image or video and 12% link out. The account's strongest tracked post pulled 38K interactions, about 53x its own typical post.

Measured over 42 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #loveislandusa.

Compared with accounts its own size

Love Island USA's engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.049%, Love Island USA sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 13, 202653x their median

    Period, Trinity! ❤️‍🔥 #LoveIslandUSA https://t.co/48bJ03YxEG

    36K1.5K2102643.3M viewsView on X
  • Jul 13, 202640x their median

    Trinity & Bryce are our Love Island USA 2026 winners!!! https://t.co/Ix3WH5yFsV

    24K4.0K2712897.8M viewsView on X
  • May 27, 202629x their median

    https://t.co/ctKUa3ZuVW

    17K8621.0K2.5K10M viewsView on X
  • Jul 27, 202624x their median

    "Carl can do whatever he wants to me" 🥰 Aniya answers questions from her past self 🔥 #LoveIslandUSA https://t.co/KMAEd0mc4X

    15K1.3K3713632.0M viewsView on X
  • Jul 31, 202622x their median

    Memory lane with Mela 🥹 Hear what she had to say about her time in the #LoveIslandUSA Villa 🏝️ https://t.co/92ev8UQag6

    15K885236229640K viewsView on X
  • Jul 13, 202621x their median

    A message from Brinity 🥰 #LoveIslandUSA https://t.co/WM3v6eoQLa

    14K1.2K12585259K viewsView on X
  • Jul 13, 202621x their median

    Brinity has a lot of plans for the future 🥰 Ariana catches up with our #LoveIslandUSA 2026 WINNERS! 🔥 https://t.co/1I0Lqpvwwh

    14K1.1K116126286K viewsView on X
  • Jul 13, 202621x their median

    Us to all of you 🫶 Thanks for watching an epic season of #LoveIslandUSA!! 🥹 https://t.co/TfIZ6PFbmA

    14K1.2K10837219K viewsView on X
  • Jul 13, 202618x their median

    In one word: EPIC 🌊✨❤️‍🔥🏝️ #LoveIslandUSA https://t.co/cZQJvtlbSV

    13K6076839226K viewsView on X
  • Jul 23, 202617x their median

    "Yeah, we did that!" 🥹 Trinity answers questions from before she entered the Villa ❤️ #LoveIslandUSA https://t.co/suFeUptq5f

    12K732126105646K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#loveislandusa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 719 interactions against 1.5M followers, an engagement rate of 0.049%. Measured over 42 original posts, its engagement rate beats 74% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.43% of those impressions turn into an interaction. That is about 3.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 42 posts sampled, 95% carry an image or video and 12% link out. The account's strongest tracked post pulled 38K interactions, about 53x its own typical post.

What is Love Island USA's engagement rate on X?
Love Island USA (@loveislandusa) has an engagement rate of 0.049%, based on the median interactions across 42 original posts from the last 30 days against 1,477,111 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, Love Island USA sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @loveislandusa have real engagement?
Its engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @loveislandusa post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 1.47 posts per day across the measured window.

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