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Nani engagement report

@luisnani - 3.1M followers on X

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.228%
of 3.1M followers
Per impression
3.07%
228K views on a typical post
Reach
7.44%
of its followers see a post
Typical post
7.0K
interactions (median)
Saved
0.028%
63 bookmarks on a typical post
Posting rate
0.13/day
active 7% of days
Peak time
10:00 UTC
Saturday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7.0K interactions against 3.1M followers, an engagement rate of 0.228%. Posts are seen about 228K times each, and 3.07% of those impressions turn into an interaction. That is about 7.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 56K interactions, about 8.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.228%, Nani sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Dec 27, 20258.0x their median

    Time to visit old friends 🤩 @Cristiano… what a game! 👏🏾⚽⚽ https://t.co/IhzWLHymQU

    52K3.6K27445979K viewsView on X
  • Jan 17, 20266.8x their median

    Back at Old Trafford for a special game 😃👊🏾 What a win!!! Thank you @ManUtd and @adidas 🤝 https://t.co/fS5RAfZbVQ

    44K3.1K21456575K viewsView on X
  • Nov 17, 20252.8x their median

    Wishing a very happy birthday to @LuisNani 🥳 https://t.co/1JYMzsTp2y

    35K1.9K391147518K viewsView on X
  • Jul 10, 20264.2x their median

    Há momentos que ficam para sempre 🥹 🔟 anos depois, ganhar o Euro continua a ser um dos momentos mais especiais da minha carreira 🏆🇵🇹 https://t.co/bcVry1tqZn

    25K3.6K161206339K viewsView on X
  • May 9, 20254.1x their median

    Back at the 𝑻𝒉𝒆𝒂𝒕𝒓𝒆 𝒐𝒇 𝑫𝒓𝒆𝒂𝒎𝒔 😍 Nights like these remind me why this place will always be home. Congrats to the lads for reaching the final 🔥 https://t.co/jaAV92SjPB

    26K2.1K19150312K viewsView on X
  • Nov 17, 20252.2x their median

    Celebrating Nani on his 39th birthday. He went on a world tour before returning to his hometown in Amadora, Portugal: 🇵🇹 Sporting 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Man Utd 🇵🇹 Sporting 🇹🇷 Fenerbahçe 🇪🇸 Valencia 🇮🇹 Lazio 🇵🇹 Sporting 🇺🇸 Orlando City 🇮🇹 Venezia 🇦🇺 Melbourne Victory 🇹🇷 Adana Demirspor 🇵🇹 Estrela da Amadora A baller everywhere he goes ✨

    26K1.7K406881.7M viewsView on X
  • Aug 15, 20263.7x their median

    7️⃣5️⃣0️⃣ professional games ✨ Football has taken me around the world, introduced me to incredible people, and taught me lessons that go far beyond the pitch. And I'm grateful for that. What an incredible journey it has been! 🙌🏾 https://t.co/Jfu9hVJ797

    22K3.2K274196420K viewsView on X
  • Nov 18, 20253.3x their median

    Thank you for the birthday wishes and all the love 🎂🥳 Grateful for another amazing year with my family and everyone who supports me 🙌🏾 https://t.co/8fayiA7BnF

    22K1.0K30553370K viewsView on X
  • Apr 10, 20261.8x their median

    Mais um leão! 🦁 Que orgulho ver o meu sobrinho assinar o seu primeiro contrato profissional e logo pelo @SportingCP. Parabéns, Leonardo 💪🏾 https://t.co/6L6wXDZbLv

    12K6278024272K viewsView on X
  • May 17, 20251.6x their median

    Campeões, campeões, nós somos bicampeões! Parabéns, @SportingCP! Muito orgulho e felicidade em fazer parte da família sportinguista 💚🦁 https://t.co/k8uLByO4yJ

    9.9K97310140122K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7.0K interactions against 3.1M followers, an engagement rate of 0.228%. Posts are seen about 228K times each, and 3.07% of those impressions turn into an interaction. That is about 7.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 56K interactions, about 8.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Nani's engagement rate on X?
Nani (@luisnani) has an engagement rate of 0.228%, based on the median interactions across 3 original posts from the last 30 days against 3,066,006 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.228%, Nani sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @luisnani have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @luisnani post?
Most posts go out around 10:00 UTC, and Saturday is its busiest day, at roughly 0.13 posts per day across the measured window.

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