Luka Dončić engagement report
@lukadoncic - 9.5M followers on X
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 63K interactions against 9.5M followers, an engagement rate of 0.669%. Posts are seen about 3.5M times each, and 1.80% of those impressions turn into an interaction. That is about 36.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 723K interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.669%, Luka Dončić sits above the 75th percentile of the 37,582 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Feb 2, 202511x their median
#MFFL https://t.co/qVMcV2uh5m
- Feb 2, 20253.1x their median
No. 77 has arrived. New wallpapers for LA's newest star 📲 https://t.co/BdJZLUtNt0
- Aug 2, 20252.4x their median
I just signed my extension with the Lakers. Excited to keep working to bring championships to LA and make Laker Nation proud. Grateful to the Lakers, my teammates and all the fans who’ve shown so much love since day one. This is just the beginning. 💜💛 https://t.co/PrTfTxxlpU
- Feb 11, 20252.2x their median
💜💛 https://t.co/21SeB2o0vo
- Apr 16, 20262.0x their median
I am grateful to the NBPA for advocating on my behalf and to the NBA for their fair decision. It was so important to me to be present for the birth of my daughter in December and I appreciate Mark, Jeanie, Rob, JJ, and the entire Lakers organization for fully supporting me and allowing me to travel to be there. This season has been so special to me because of what my teammates and I have been able to accomplish, and I am honored to have the opportunity to be considered for the league’s end-of-season awards.
- Apr 17, 20251.9x their median
💪⏳ https://t.co/tLDh94VhuW
- Jun 19, 20251.7x their median
The Lakers are an amazing organization. I’m looking forward to meeting Mark and excited about the future. I am also grateful to Jeanie and the Buss family for welcoming me to LA, and I’m happy that Jeanie will continue to be involved. I look forward to working with both of them to win championships!
- Aug 12, 20261.6x their median
Being a Laker means everything to me, and I’m excited to get back on the court and bring a championship to LA. I’ve gotten used to big changes over these last few years, but I know that no matter what, there is no limit to the potential of this iconic franchise. I look forward to meeting Josh and Bob so we can get to work building something special in LA together.
- Oct 30, 2025
🐐
- Nov 2, 2025
What a game!! Wow, congrats @Dodgers
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 63K interactions against 9.5M followers, an engagement rate of 0.669%. Posts are seen about 3.5M times each, and 1.80% of those impressions turn into an interaction. That is about 36.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 723K interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Luka Dončić's engagement rate on X?
- Luka Dončić (@lukadoncic) has an engagement rate of 0.669%, based on the median interactions across 2 original posts from the last 30 days against 9,503,527 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.669%, Luka Dončić sits above the 75th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lukadoncic have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @lukadoncic post?
- Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 0.07 posts per day across the measured window.